The iconic reality entertainment franchise premieres on 30 August on Star Jalsha and JioHotstar, promising a high-stakes game of strategy, relationshi...
Hero MotoCorp
13
Articles
8
Leadership Changes
6
Campaigns
2
People
Latest News
13 Articles
Bigg Boss Bangla Arrives in Bengal: Sourav Ganguly takes charge as battle for crown begins
Hero MotoCorp names Srihari Mulgund Chief Strategy Officer
Prior to joining Hero MotoCorp, Mulgund was a Partner at EY-Parthenon
Hero Future Energies signs PV Sindhu as brand ambassador
HFE has been part of India’s clean energy journey for the last 14 years
Hero MotoCorp begins festive campaign pitch as ad networks vie for creative mandate
The pitch has attracted participation from advertising agency networks, including WPP, Omnicom Advertising India and Cheil SWA
The end of relationship-led pitches? Consulting firms tighten grip on media reviews
TVS, Raymond, L'Oréal and Godrej Consumer among companies that are tapping consulting firms
Anuj Dua Joins Hero MotoCorp as Chief Business Officer for Premium Segment
In his current role, he will steer premiumisation through portfolio expansion, strategic partnerships and stronger rider engagement - across premium,...
FIFA World Cup 2026 ad volumes on linear TV dip 4%; CTV widens advertiser base: TAM
While traditional television continued to command substantial advertiser interest, Connected TV emerged as the more diversified advertising platform d...
Hero Realty's Karan Kumar embarks on next chapter
Karan Kumar recently concluded his tenure as Chief Marketing Officer at Hero Realty
Ranjivjit Singh at 60: Business leader & marketing statesman who keeps reinventing himself
From shaping brands at Microsoft, HP and Samsung to driving transformation at Hero MotoCorp, Ranjivjit Singh's career reflects three decades of leader...
Bira 91 founder Ankur Jain steps down
Ankur Jain has given up ownership in the parent company B9 Beverages to settle stakeholder dispute
Hero Cycles appoints Aakriti Mishra as Brand Manager
Prior to this, Aakriti Mishra was Deputy Manager Marketing at Livguard
Happy Birthday, Priyanka Chopra Jonas: Journey of a global brand ambassador
From endorsing luxury names like Rolex, Bvlgari and Bentley to building businesses & producing content, Priyanka Chopra Jonas’ brand journey is an ex...
Hero MotoCorp film takes audience on a family ride through a child’s imagination
The film is conceptualized by McCann India
Leadership Timeline
8 Updates
Aug 2026
Latest
Srihari Mulgund — Chief Strategy Officer (appointment)
Hero MotoCorp has appointed Srihari Mulgund as Chief Strategy Officer, effective 17 August 2026.
Oct 2023
Aakriti Mishra — Brand Manager (appointment)
Hero Cycles has appointed Aakriti Mishra as Brand Manager.
Oct 2023
Karan Kumar — Chief Marketing Officer (departure)
Karan Kumar has concluded his tenure as Chief Marketing Officer at Hero Realty.
Oct 2023
Karan Kumar — Chief Marketing Officer (departure)
Karan Kumar has concluded his tenure as Chief Marketing Officer at Hero Realty.
Oct 2023
Anuj Dua — Chief Business Officer - Premium Segment (appointment)
Appointment of Anuj Dua as Chief Business Officer - Premium Segment at Hero MotoCorp.
Oct 2023
Anuj Dua — Chief Business Officer - Premium Segment (appointment)
Appointment of Anuj Dua as Chief Business Officer - Premium Segment at Hero MotoCorp.
Oct 2023
PV Sindhu — brand ambassador (appointment)
Appointment of PV Sindhu as brand ambassador for Hero Future Energies.
Nov -0001
Ranjivjit Singh — Chief Marketing Officer, Chief Growth Officer, Chief Business Officer (appointment)
At Hero MotoCorp, Singh took on successive leadership roles.
Campaigns, Awards & Events
Hero Ka Scooter, Scooter Ka Hero
Oct 2023
Hero MotoCorp launched its latest campaign for Hero Destini scooter, taking the audience on a family ride thro...
Hero Ka Scooter, Scooter Ka Hero
Oct 2023
Hero MotoCorp launched its latest campaign for Hero Destini scooter, taking the audience on a family ride thro...
Hero Ka Scooter, Scooter Ka Hero
Oct 2023
Hero MotoCorp launched its latest campaign for Hero Destini scooter, taking the audience on a family ride thro...
Festive Campaign
Oct 2023
Hero MotoCorp has initiated a creative agency pitch for its upcoming festive season campaigns.
Hero MotoCorp festive campaign
Oct 2023
Hero MotoCorp begins festive campaign pitch as ad networks vie for creative mandate.
Why should boys have all the fun?
Jan 2000
The campaign positioned the scooter as a symbol of women's independence and mobility.
AI Insights
AI
-
Strategic Appointments. The appointment of Srihari Mulgund as Chief Strategy Officer and Anuj Dua as Chief Business Officer for the Premium Segment highlights Hero MotoCorp's commitment to strengthening its strategic direction and premium offerings.
-
Focus on Premiumisation. Anuj Dua's role will specifically target premiumisation through portfolio expansion and strategic partnerships, indicating a shift towards higher-end products.
-
Festive Campaign Engagement. Hero MotoCorp's active participation in a festive campaign pitch with major advertising networks suggests a robust approach to marketing and brand visibility during key sales periods.
FAQs
AI
Srihari Mulgund has been appointed as the Chief Strategy Officer.
Anuj Dua will focus on premiumisation through portfolio expansion, strategic partnerships, and stronger rider engagement.
The pitch has attracted participation from WPP, Omnicom Advertising India, and Cheil SWA.
Hero Future Energies, a subsidiary of Hero MotoCorp, has signed PV Sindhu as its brand ambassador.
Hero MotoCorp is focusing on premiumisation and enhancing its market presence through strategic appointments and festive campaigns.
AI-assisted summary, reviewed by our newsroom
AI
Hero MotoCorp has recently appointed Srihari Mulgund as Chief Strategy Officer and Anuj Dua as Chief Business Officer for the Premium Segment, indicating a strategic focus on premiumisation and portfolio expansion. Additionally, the company is actively engaging in a festive campaign pitch, attracting major advertising agency networks to enhance its market presence.
Key Executives
2 People
SM
Srihari Mulgund
Chief Strategy Officer
AD
Anuj Dua
Chief Business Officer for Premium Segment