On Uorfi Javed’s birthday, a look at how she turned unconventional fashion and public attention into brand equity, challenging the traditional rules o...
Prime Video
19
Articles
5
Leadership Changes
1
Campaigns
1
Awards
Latest News
19 Articles
Uorfi Javed Birthday: How she turned viral fashion moments into brand equity
Netflix appoints Shikha Kohli as Manager, Social Marketing
Kohli was earlier with Amazon Prime Video
BARC blackout puts linear TV’s ad business under pressure, say broadcasters
As the BARC blackout pressures linear TV, broadcasters rethink languages, formats and audience engagement in an age of infinite content
Next IPL Media Rights: Could CTV redraw the map to bring more bidders to the table?
With Connected TV emerging as a major viewing and advertising screen, the next tender could see BCCI explore more granular packages, say industry sour...
e4m Prime Time Awards on Sept 30: A celebration of creativity, innovation and excellence
The awards celebrate creative and innovative advertising, marketing & content campaigns in the television domain
Brahma AI secures $150 million in funding led by Multiples
The company has also received a further $100 million of investor interest
Celebrating Savio Cerejo: A journey of creativity, leadership and brand building
As Savio Cerejo, Vice President – Business Head, Marketing at The House of Abhinandan Lodha, recently celebrated his birthday, we look back at his pro...
IWMBuzz.com’s OTT Conclave India Web Fest Season 8 marks a spectacular success
India Web Fest Season 8, hosted by IWMBuzz, was a big success. The event discussed content, technology, streaming (OTT), data, and digital marketing i...
PivotRoots appointed digital media partner for Junglee Pictures’ ‘Daayra’
The mandate will focus on building awareness, engagement and anticipation for the film across digital platforms
OTT on OOH: Why streaming players are moving outdoors
As OTT platforms compete for attention, OOH is emerging as more than a media buy, with launches designed to travel from the street to social
VisualDub enables lip-sync for multi-language theatrical films
AI lip-sync technology from NeuralGarage enables theatrical films to cross language barriers while preserving natural lip movement, including IMAX and...
CTV’s 207 million reach raises the stakes for unified TV measurement
The report identifies household-level identity as one of the key building blocks for the next phase of CTV planning
New India, Brand India: From potential to performance
Marketing leader Savio Cerejo writes that India is evolving from a nation of potential into a confident, ambitious and globally influential Brand Indi...
Why has Korean content become the new battleground for OTT platforms?
From Netflix's early K-drama push to Prime Video's CJ ENM partnership, platforms are turning to Korean content to deepen engagement; as local original...
Stuti Ramachandra gets add'l charge of APAC & ANZ at Prime Video & Amazon MGM Studios
Stuti Ramachandra currently serves as Director, Head of Production & Post- International Originals, India
Prime Video India inks deal with Korea’s entertainment studio CJ ENM
The deal spans 100+ titles over two years
Beyond scale: What's next for independent OTT platforms?
As streaming consolidates around a handful of giants, independent OTT platforms are discovering that survival may depend on owning communities, intell...
Baishali Chatterjee joins Prime Video & Amazon MGM Studios as Head of Communications
She held communications leadership roles for several brands, including Netflix India, Vogue India, Lakmé Salon, Audible India, and others
Prime Video & Amazon MGM Studios names Baishali Chatterjee as Head - Communications, India
Baishali Chatterjee has overall 18 years of experience in brand communications
Leadership Timeline
5 Updates
Oct 2023
Latest
Baishali Chatterjee — Head - Communications, India (appointment)
Baishali Chatterjee has been appointed as Head of Communications for Prime Video & Amazon MGM Studios in India.
Oct 2023
Baishali Chatterjee — Head - Communications, India (appointment)
Baishali Chatterjee has been appointed as Head of Communications for Prime Video & Amazon MGM Studios in India.
Oct 2023
Baishali Chatterjee — Head of Communications (appointment)
Baishali Chatterjee joins Prime Video as Head of Communications, India.
Oct 2023
Baishali Chatterjee — Head of Communications (appointment)
Baishali Chatterjee joins Prime Video as Head of Communications, India.
Oct 2023
Stuti Ramachandra — Head of Production and Post Production (appointment)
Stuti Ramachandra has taken on an expanded role at Prime Video and Amazon MGM Studios, covering APAC and ANZ regions.
Campaigns, Awards & Events
Launch of The Traitors
May 2025
A campaign that rewrote famous lines from Mirzapur, Farzi, and Paatal Lok on billboards.
e4m Prime Time Awards
Sep 2023
A celebration of creativity, innovation and excellence in television advertising.
AI Insights
AI
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Adapting to Market Changes. Prime Video is navigating the challenges posed by the BARC blackout, which is affecting linear TV's ad business, indicating a strategic focus on digital and streaming content.
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OTT Competition. As OTT platforms like Prime Video compete for viewer attention, they are increasingly exploring outdoor advertising strategies to enhance visibility and engagement.
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Talent Movement. The recent hiring of Shikha Kohli, formerly of Amazon Prime Video, by Netflix highlights the competitive nature of talent acquisition in the streaming industry.
FAQs
AI
Prime Video is an on-demand video streaming service offered by Amazon, providing a wide range of movies, TV shows, and original content.
Prime Video competes by offering exclusive original content, a vast library of films and shows, and integrating with Amazon's broader ecosystem.
Shikha Kohli, a former manager at Prime Video, has recently been appointed as Manager of Social Marketing at Netflix.
Prime Video is adapting to changes in the advertising landscape by focusing on digital content and exploring new advertising strategies, including outdoor advertising.
Trends such as the decline of linear TV viewership and the rise of connected TV are influencing Prime Video's strategy to enhance viewer engagement and advertising opportunities.
AI-assisted summary, reviewed by our newsroom
AI
Prime Video continues to strengthen its position in the competitive streaming landscape by adapting to the evolving media environment, particularly in response to the challenges faced by linear TV. The platform is also witnessing shifts in talent, as evidenced by the recent departure of a marketing manager to Netflix.