AI lip-sync technology from NeuralGarage enables theatrical films to cross language barriers while preserving natural lip movement, including IMAX and...
Netflix
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Articles
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Leadership Changes
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Campaigns
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People
Latest News
13 Articles
VisualDub enables lip-sync for multi-language theatrical films
Hit or Miss: The week in ads
Explore this week's standout ad campaigns from Flipkart, Google, and more, showcasing creativity, humour, and a courtroom clash in the advertising wor...
Netflix vs YouTube: How platforms are competing to keep top creators exclusive
As Netflix moves deeper into the creator economy, YouTube is reportedly offering multimillion-dollar deals to retain top creator talent
Breno Barcelos joins Netflix as Head of Market Activation - LATAM
Prior to this, Breno Barcelos was with Google as Global Product Lead
Meta’s Jessica Shoemaker joins Netflix as Global Director of Product Marketing
At Meta, she served as Head of Product Marketing, Retail and CPG
Why has Korean content become the new battleground for OTT platforms?
From Netflix's early K-drama push to Prime Video's CJ ENM partnership, platforms are turning to Korean content to deepen engagement; as local original...
JioStar, Netflix go beyond captions as MIB accessibility guidelines drive OTT innovation
For India's OTT industry, accessibility is increasingly becoming a competitive advantage rather than simply a regulatory obligation
Kiran Desai moves on from Netflix after 7 years
Kiran Desai served as Vice President - India General Counsel at Netflix
Kumar Kanagasabapathy joins Netflix as Director, Brand Partnerships for APAC
He previously served as APAC Chief Strategy Officer at IPG Mediabrands
Beyond scale: What's next for independent OTT platforms?
As streaming consolidates around a handful of giants, independent OTT platforms are discovering that survival may depend on owning communities, intell...
Netflix Q2 revenue rises 13% to $12.6 billion, in line with forecast
Netflix has posted operating income of $4.2 billion, up 11% from a year earlier
Baishali Chatterjee joins Prime Video & Amazon MGM Studios as Head of Communications
She held communications leadership roles for several brands, including Netflix India, Vogue India, Lakmé Salon, Audible India, and others
Global platforms, local passions
Uday Kumar Verma, former MIB Secretary, writes that technology has globalised access to entertainment while making audiences embrace local languages,...
Leadership Timeline
5 Updates
Oct 2023
Latest
Kumar Kanagasabapathy — Director, Brand Partnerships (appointment)
Kumar Kanagasabapathy joins Netflix as Director, Brand Partnerships for the APAC region.
Oct 2023
Kiran Desai — Vice President - India General Counsel (departure)
Kiran Desai announced his departure from Netflix after seven years.
Oct 2023
Kiran Desai — Vice President - India General Counsel (departure)
Kiran Desai moves on from Netflix after seven years.
Oct 2023
Breno Barcelos — Head of Market Activation (appointment)
Breno Barcelos joins Netflix as Head of Market Activation for LATAM.
Oct 2023
Jessica Shoemaker — Global Director of Product Marketing (appointment)
Jessica Shoemaker has joined Netflix as Global Director of Product Marketing after nearly a decade at Meta.
Campaigns, Awards & Events
Entertainment Ka Pardah
Oct 2023
Flipkart and Netflix reimagine the humble curtain as a media surface in a playful activation that connects the...
Entertainment Ka Pardah
Oct 2023
A playful activation built around the very Indian habit of nosy neighbours peeking through windows, promoting...
AI Insights
AI
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Expansion into Creator Economy. Netflix is deepening its involvement in the creator economy, competing with platforms like YouTube for top talent.
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Focus on Korean Content. The company is leveraging its early investments in K-dramas to enhance engagement and stay competitive in the OTT landscape.
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Accessibility Innovations. Netflix is prioritizing accessibility in its offerings, aligning with regulatory guidelines while also gaining a competitive edge in the Indian OTT market.
FAQs
AI
Netflix has recently hired Jessica Shoemaker as Global Director of Product Marketing and Breno Barcelos as Head of Market Activation for LATAM.
Netflix is moving deeper into the creator economy, aiming to retain and attract top creators, while YouTube is offering multimillion-dollar deals to keep its talent.
Netflix is focusing on Korean content as a key area for engagement, building on its early investments in K-dramas to maintain a competitive advantage.
Netflix is enhancing its accessibility features in response to MIB guidelines, aiming to provide a better viewing experience for all users.
Kiran Desai served as Vice President - India General Counsel at Netflix for seven years before moving on from the company.
AI-assisted summary, reviewed by our newsroom
AI
Netflix is intensifying its focus on the creator economy and expanding its global reach, particularly in the Korean content market, as it faces competition from platforms like YouTube. The company has also made significant hires, including Jessica Shoemaker from Meta and Breno Barcelos from Google, to bolster its marketing and market activation efforts in key regions.
Key Executives
3 People
JS
Jessica Shoemaker
Global Director of Product Marketing
BB
Breno Barcelos
Head of Market Activation - LATAM
KK
Kumar Kanagasabapathy
Director, Brand Partnerships for APAC