Mahima Kaul joined Netflix in 2024
Netflix
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Articles
13
Leadership Changes
3
Campaigns
4
People
Latest News
24 Articles
Netflix’s Director of Public Policy Mahima Kaul announces exit
Netflix names Peter Rice chief content officer as Bela Bajaria exits after decade
The former Disney executive will take charge of Netflix’s global film, television and live programming strategy from Oct 26, as the streamer contends...
Netflix to hand over pink slips to 1,000 staffers
As per reports, the layoffs will be mainly in teams associated with product, tech, legal and HR
Kapil Suri to join Netflix as Director, Business Development - India
Suri moves to the streaming giant from Amazon
Netflix appoints Shikha Kohli as Manager, Social Marketing
Kohli was earlier with Amazon Prime Video
World News Day: The audience has changed, platforms have changed, but human nature has not
Guest Column: Chintamani Rao, Strategic Marketing and Media Consultant, traces news media’s evolution and argues that while platforms change, trust, c...
Next IPL Media Rights: Could CTV redraw the map to bring more bidders to the table?
With Connected TV emerging as a major viewing and advertising screen, the next tender could see BCCI explore more granular packages, say industry sour...
Publicis Media leads agency groups in H1 new-business value at $218 mn
WPP Media followed at +$198M and Omnicom Media Group at +$18M
IWMBuzz.com’s OTT Conclave India Web Fest Season 8 marks a spectacular success
India Web Fest Season 8, hosted by IWMBuzz, was a big success. The event discussed content, technology, streaming (OTT), data, and digital marketing i...
Netflix has plans to roll out ads in India, but with the right model: Monika Shergill
Netflix India’s VP, Content, spoke on the platform’s shift from a premium-first perception to ‘Netflix for all’, microdramas, why it continues to expl...
OTT on OOH: Why streaming players are moving outdoors
As OTT platforms compete for attention, OOH is emerging as more than a media buy, with launches designed to travel from the street to social
VisualDub enables lip-sync for multi-language theatrical films
AI lip-sync technology from NeuralGarage enables theatrical films to cross language barriers while preserving natural lip movement, including IMAX and...
Hit or Miss: The week in ads
Explore this week's standout ad campaigns from Flipkart, Google, and more, showcasing creativity, humour, and a courtroom clash in the advertising wor...
Netflix vs YouTube: How platforms are competing to keep top creators exclusive
As Netflix moves deeper into the creator economy, YouTube is reportedly offering multimillion-dollar deals to retain top creator talent
Breno Barcelos joins Netflix as Head of Market Activation - LATAM
Prior to this, Breno Barcelos was with Google as Global Product Lead
Meta’s Jessica Shoemaker joins Netflix as Global Director of Product Marketing
At Meta, she served as Head of Product Marketing, Retail and CPG
Why has Korean content become the new battleground for OTT platforms?
From Netflix's early K-drama push to Prime Video's CJ ENM partnership, platforms are turning to Korean content to deepen engagement; as local original...
JioStar, Netflix go beyond captions as MIB accessibility guidelines drive OTT innovation
For India's OTT industry, accessibility is increasingly becoming a competitive advantage rather than simply a regulatory obligation
Kiran Desai moves on from Netflix after 7 years
Kiran Desai served as Vice President - India General Counsel at Netflix
Kumar Kanagasabapathy joins Netflix as Director, Brand Partnerships for APAC
He previously served as APAC Chief Strategy Officer at IPG Mediabrands
Leadership Timeline
13 Updates
Oct 2026
Latest
Kapil Suri — Director, Business Development - India (appointment)
Kapil Suri to join Netflix as Director, Business Development - India.
Jan 2024
Mahima Kaul — Director of Public Policy (departure)
Mahima Kaul announced her departure from Netflix after leading the public policy function in India.
Jan 2024
Mahima Kaul — Director of Public Policy (departure)
Mahima Kaul announces her departure from Netflix.
Oct 2023
Peter Rice — Chief Content Officer (appointment)
Peter Rice has been appointed as the new chief content officer of Netflix, replacing Bela Bajaria.
Oct 2023
Kumar Kanagasabapathy — Director, Brand Partnerships (appointment)
Kumar Kanagasabapathy joins Netflix as Director, Brand Partnerships for the APAC region.
Oct 2023
Kiran Desai — Vice President - India General Counsel (departure)
Kiran Desai announced his departure from Netflix after seven years.
Oct 2023
Kiran Desai — Vice President - India General Counsel (departure)
Kiran Desai moves on from Netflix after seven years.
Oct 2023
Breno Barcelos — Head of Market Activation (appointment)
Breno Barcelos joins Netflix as Head of Market Activation for LATAM.
Oct 2023
Jessica Shoemaker — Global Director of Product Marketing (appointment)
Jessica Shoemaker has joined Netflix as Global Director of Product Marketing after nearly a decade at Meta.
Oct 2023
Shikha Kohli — Manager, Social Marketing (appointment)
Netflix has appointed Shikha Kohli as Manager, Social Marketing.
Campaigns, Awards & Events
Entertainment Ka Pardah
Oct 2023
Flipkart and Netflix reimagine the humble curtain as a media surface in a playful activation that connects the...
Entertainment Ka Pardah
Oct 2023
A playful activation built around the very Indian habit of nosy neighbours peeking through windows, promoting...
Killer Soup billboard exchange
Oct 2023
A campaign involving a billboard exchange with Swiggy and Delhi Police.
AI Insights
AI
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Leadership Changes. Netflix has appointed Peter Rice as chief content officer, succeeding Bela Bajaria, indicating a strategic shift in its content strategy amidst slowing engagement growth.
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Workforce Reduction. The company is laying off 1,000 employees primarily in product, tech, legal, and HR teams, reflecting a restructuring effort to streamline operations.
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Expansion in India. Netflix is enhancing its business development efforts in India by hiring Kapil Suri and Shikha Kohli, indicating a focus on the growing Indian market.
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Shift to Advertising Model. Netflix plans to roll out an advertising model in India, moving from a premium-first perception to a more inclusive approach, which may attract a broader audience.
FAQs
AI
Peter Rice has been appointed as the chief content officer, taking over from Bela Bajaria.
Netflix is laying off approximately 1,000 employees.
Netflix is focusing on expanding its presence in India by hiring key personnel and plans to introduce an advertising model tailored for the Indian audience.
Kapil Suri has joined as Director of Business Development, and Shikha Kohli has been appointed as Manager of Social Marketing.
The leadership changes, including the appointment of Peter Rice, reflect Netflix's efforts to adapt its content strategy in response to slowing engagement growth.
AI-assisted summary, reviewed by our newsroom
AI
Netflix is undergoing significant changes in its leadership and workforce, with the appointment of Peter Rice as chief content officer and the announcement of layoffs affecting 1,000 staff members. The company is also expanding its presence in India with new hires and plans to introduce an advertising model tailored for the Indian market.
Key Executives
4 People
PR
Peter Rice
Chief Content Officer
MK
Mahima Kaul
Director of Public Policy
KS
Kapil Suri
Director, Business Development - India
SK
Shikha Kohli
Manager, Social Marketing