Netflix appoints Google Cloud’s Darshan Kantak as VP of ads platform
Prior to Netflix, he served as vice president of product for Applied AI at Google Cloud
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Published: Nov 4, 2026 12:51 PM | 2 min read
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- Netflix has appointed Darshan Kantak, a former Google Cloud executive, as Vice President of its advertising platform.
- Kantak will oversee the development of Netflix's advertising product, engineering, and data functions, aiming to enhance the global advertising strategy and operational capabilities of the Ads Suite.
- He previously served as Vice President of Product for Applied AI at Google Cloud and has held senior roles at Snap Inc., Meta, Microsoft, and Yahoo, focusing on advertising technology and AI.
- Kantak will report to Amy Reinhard, Netflix's President of Advertising, who emphasized his extensive industry knowledge and leadership experience as beneficial for the company's advertising initiatives.
Netflix has appointed Google Cloud executive Darshan Kantak as Vice President of its ads platform, according to media reports.
Kantak will be responsible for leading the streamer’s advertising product, engineering, and data and insights functions. His mandate will include shaping the platform’s global advertising strategy and strengthening the technology, reporting and operational capabilities offered to partners through Netflix’s Ads Suite.
He joins Netflix from Google Cloud, where he was Vice President of Product for Applied AI. In that role, he led teams developing enterprise AI applications across sectors including retail, telecom, healthcare, financial services, public services, technology and media and entertainment.
Kantak has also held senior leadership positions at Snap Inc., Meta, Microsoft and Yahoo, with experience spanning advertising technology, product development and AI.
Speaking about his new role, Kantak was quoted as saying that much of his career had focused on developing brand and performance advertising platforms, followed more recently by work on scaling enterprise AI solutions.
He said Netflix presented an opportunity to apply technology towards making advertising more relevant to viewers while developing tools that could improve innovation and effectiveness for advertisers.
Kantak will report to Netflix's President of Advertising, Amy Reinhard.
Welcoming the appointment, Reinhard was quoted as saying that Kantak brings extensive advertising industry knowledge and leadership experience in building and scaling advertising businesses at high-growth companies. She also highlighted his expertise in technology, AI tools and operations as valuable additions to Netflix's advertising business.
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