Sodhi recently stepped down as Director - Strategy and Analytics at JioStar after nearly 8 years
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JioStar’s Atinder Sodhi joins Zee5 as Vice President - Growth & Strategy
MIB opens OTT advertising pipeline with JioHotstar, ZEE5, Amazon MX Player and FanCode
At Rs 150 per 10 seconds, the prescribed CTV video rate is more than twice the Rs 70 rate applicable to mobile and desktop video
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From Netflix's early K-drama push to Prime Video's CJ ENM partnership, platforms are turning to Korean content to deepen engagement; as local original...
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Leadership Timeline
1 Update
Oct 2023
Latest
Atinder Sodhi — Vice President - Growth & Strategy (appointment)
Atinder Sodhi has joined Zee5 as Vice President - Growth & Strategy after nearly eight years with JioStar.
Campaigns, Awards & Events
Victory Bus
Jul 2026
ZEE5 celebrated Spain's World Cup victory with a stylised illustration.
AI Insights
AI
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Leadership Change. Atinder Sodhi joins Zee5 as Vice President - Growth & Strategy, bringing extensive experience from JioStar.
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Advertising Opportunities. Zee5 is included in the MIB's new OTT advertising pipeline, which could significantly increase its advertising revenue.
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Competitive Landscape. The rise of Korean content as a competitive strategy among OTT platforms highlights the need for Zee5 to innovate and diversify its content offerings.
FAQs
AI
Atinder Sodhi has recently joined Zee5 as Vice President of Growth & Strategy.
The prescribed CTV video rate for Zee5 is Rs 150 per 10 seconds.
Zee5 is focusing on leadership changes and exploring new advertising opportunities to enhance its competitive position.
Korean content is emerging as a significant area of focus for OTT platforms to deepen viewer engagement.
It opens up new revenue opportunities for Zee5 by allowing higher advertising rates compared to traditional mobile and desktop video.
AI-assisted summary, reviewed by our newsroom
AI
Zee5 has recently appointed Atinder Sodhi as Vice President of Growth & Strategy, indicating a focus on expanding its market presence. Additionally, the platform is part of a newly opened OTT advertising pipeline by the MIB, which could enhance its revenue opportunities in the competitive streaming landscape.
Key Executives
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AS
Atinder Sodhi
Vice President - Growth & Strategy