At Rs 150 per 10 seconds, the prescribed CTV video rate is more than twice the Rs 70 rate applicable to mobile and desktop video
Zee5 OTT
4
Articles
1
Campaigns
1
People
Latest News
4 Articles
MIB opens OTT advertising pipeline with JioHotstar, ZEE5, Amazon MX Player and FanCode
Why has Korean content become the new battleground for OTT platforms?
From Netflix's early K-drama push to Prime Video's CJ ENM partnership, platforms are turning to Korean content to deepen engagement; as local original...
FIFA World Cup Final 2026: As Spain lifts the trophy, brands join the celebrations
The final whistle sparked a wave of creative social media posts, from emotional storytelling and nostalgic callbacks to playful illustrations and clev...
Celebrating Bhupendra Soni: The storyteller who brings news to life
On his birthday, we celebrate not only a seasoned journalist but also a creative mind who continues to push the boundaries of news, documentaries and...
Campaigns, Awards & Events
Victory Bus
Jul 2026
ZEE5 celebrated Spain's World Cup victory with a stylised illustration.
AI Insights
AI
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OTT Advertising Pipeline. Zee5 is included in the newly opened OTT advertising pipeline by MIB, which allows for higher advertising rates on connected TV compared to mobile and desktop.
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Competitive Content Landscape. The rise of Korean content is becoming a significant factor in the OTT space, with Zee5 needing to adapt to this trend to maintain viewer engagement.
FAQs
AI
Zee5 OTT is a streaming platform offering a wide range of content, including movies, TV shows, and original programming.
Zee5 monetizes its content primarily through subscription fees and advertising revenue.
Zee5 offers a diverse library that includes regional films, web series, and international content.
Yes, Zee5 is available in multiple countries, catering to the Indian diaspora and international audiences.
Zee5 offers various subscription plans, including monthly and annual options, providing access to its entire content library.
AI-assisted summary, reviewed by our newsroom
AI
Zee5 OTT is actively participating in the evolving landscape of OTT advertising, with the MIB opening up advertising opportunities for platforms like Zee5. The company is also navigating the competitive market for content, particularly as global IPs and Korean content gain traction among viewers.
Key Executives
1 People
BS
Bhupendra Soni
Storyteller and Journalist