Iyer joins from FanCode, where he served as Director - Brand Marketing
Ten Sports
10
Articles
6
Leadership Changes
2
People
Latest News
10 Articles
Abhishek Iyer joins India Basketball League as CMO
From Product Fit to Brand Identity: The Changing Athleisure Experience
Ten x You's Isa Rahman explores how comfort, personalisation, customer experience and brand identity influence consumer loyalty in India's growing ath...
Ankit Baldi elevated as CEO - GMR Sports
Prior to joining GMR Sports, Baldi was with Chennai Super Kings Cricket Limited for six years
Pooja Sabharwal elevated to Senior VP- Corporate Communications at Dream Sports
Prior to this elevation, Sabharwal was serving as Vice President – Corporate Communications at Dream Sports
PKL's next rights deal is tipped for a premium. But who will pay for it?
Estimates put the next 5-yr rights cycle at ₹1,000-1,300 cr as audiences & ad volumes grow, but brands see limited pricing headroom and a concentrated...
Dream Sports elevates Tania Kohli to Director, Corporate Communications
Before joining Dream Sports, Kohli spent over five years at Zomato
Dream Sports’ Vikrant Mudaliar joins Cruise Money as Co-Founder
Mudaliar will work closely with founders Vinay Bharathwaj and Ganesh KV
What Spider-Man’s record campaign reveals about film partnerships
From billion-dollar campaigns to decades-long brand associations, brand experts decode why some collaborations outlast the movies that spawned them
FIFA World Cup 2026 ad volumes on linear TV dip 4%; CTV widens advertiser base: TAM
While traditional television continued to command substantial advertiser interest, Connected TV emerged as the more diversified advertising platform d...
Can FIFA build Zee into India's next great sports brand?
Guest Column: Mohit Mehra, Founder, MCode Ventures, explores why the next broadcast playbook will be written around fan experiences
Leadership Timeline
6 Updates
Jan 2024
Latest
Tania Kohli — Director, Corporate Communications (appointment)
Elevated to Director, Corporate Communications at Dream Sports.
Jan 2024
Tania Kohli — Director, Corporate Communications (appointment)
Tania Kohli has been elevated to Director, Corporate Communications at Dream Sports.
Oct 2023
Vikrant Mudaliar — CMO (departure)
Vikrant Mudaliar has left Dream Sports to join Cruise Money as Co-founder.
Oct 2023
Pooja Sabharwal — Senior VP- Corporate Communications (appointment)
Pooja Sabharwal elevated to Senior VP- Corporate Communications at Dream Sports.
Oct 2023
Ankit Baldi — Chief Executive Officer (appointment)
Ankit Baldi has been elevated as the Chief Executive Officer of GMR Sports.
Oct 2023
Abhishek Iyer — Chief Marketing Officer (appointment)
Abhishek Iyer joins ACG Sports and the India Basketball League as Chief Marketing Officer.
AI Insights
AI
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Focus on Athleisure Market. Ten Sports is emphasizing the athleisure market, recognizing the significance of comfort and personalization in consumer loyalty.
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Leadership Changes. The appointment of Abhishek Iyer as CMO of the India Basketball League reflects Ten Sports' commitment to strengthening its brand marketing efforts.
FAQs
AI
Ten Sports is a sports broadcasting network in India, known for covering various sports events and leagues.
Abhishek Iyer has recently joined as the CMO of the India Basketball League.
Ten Sports is currently focusing on the athleisure market, emphasizing consumer experience and brand identity.
Ten Sports highlights that comfort, personalization, and brand identity are crucial for fostering consumer loyalty in the athleisure sector.
Isa Rahman is associated with Ten Sports and has provided insights into the changing dynamics of the athleisure market.
AI-assisted summary, reviewed by our newsroom
AI
Ten Sports is actively engaging in the evolving athleisure market, with insights from Isa Rahman highlighting the importance of comfort, personalization, and brand identity in fostering consumer loyalty. The company is also witnessing leadership changes, with Abhishek Iyer joining the India Basketball League as CMO, indicating a strategic focus on enhancing brand marketing within the sports sector.
Key Executives
2 People
AI
Abhishek Iyer
CMO, India Basketball League
IR
Isa Rahman
Athleisure Expert, Ten Sports