At a recent event, the JioStar Vice Chairman highlighted the need for sustainable sports rights valuations, new monetisation models and long-term inve...
JioStar
51
Articles
27
Leadership Changes
1
Campaigns
5
Awards
3
Events
7
People
Latest News
50 Articles
Uday Shankar says Disney Star misjudged value of one cricket rights
As BARC ratings blackout persists, CTV industry plans independent measurement framework
Potential approaches include a software development kit (SDK), an application programming interface (API), a hybrid model or another mechanism identif...
Deepak Chhabria quits JioStar; steps down as Executive Vice President at Star Plus
Chhabria reported to Sumanta Bose, Head of entertainment business for Hindi and regional channels across the East and West markets
JioStar bolsters Entertainment Digital Ad Sales team with three appointments
Sudhir Shukla, Rachit Jain and Junaid Khwaja have joined JioStar’s Entertainment Digital Ad Sales team
4 CEOs, 1 demand, zero impact: TV ratings blackout exposes limits of industry forums
At FICCI Frames 2026, India's biggest broadcasters pressed for TV ratings to return. The government's position remains unchanged, raising questions ab...
Next IPL Media Rights: Can Z’s FIFA bet turn into a serious challenge to JioStar?
FIFA strategy has strengthened Z’s sports proposition and opened a new monetisation playbook, but IPL’s scale and tougher economics could make the nex...
Riddhi Shah marks 18-year journey with Viacom18-JioStar
Her experience spans revenue strategy, sales planning, pricing, inventory monetisation and business forecasting across the media and broadcast industr...
As TRAI stays absent at FICCI Frames 2026, industry tears into regulatory asymmetry
One of the key concerns raised during the discussion was the disparity in regulatory obligations across distribution technologies
e4m Prime Time Awards 2025: Wavemaker and Zydus Wellness Products win top honours
Among the other key winners are Mindshare, Havas Play, UltraTech Cement, The Muthoot Group, ZEEL, JioStar & Tata Motors Commercial Vehicles
JioStar’s Ishan Chatterjee reveals regional languages account for 90% of IPL watch time
JioStar recorded over 1.2 billion viewers during IPL 2026, with regional languages accounting for 90% of watch time, says its Sports CEO Ishan Chatter...
Uday Shankar: India’s media industry must play a bigger role in building Brand India
At FICCI Frames 2026, the JioStar Vice Chairman said the role of media goes beyond news, with entertainment, sports, cinema and other formats shaping...
Uday Shankar receives Lifetime Achievement Award at FICCI FRAMES 2026
JioStar Vice Chairman honoured for his contribution to Indian media and entertainment
Nishtha Badhani appointed Vice President- National Accounts at Rajasthan Patrika
Prior to this, Nishtha Badhani was with JioStar as Associate Director
Kevin Vaz calls for regulatory relief for linear TV; immediate restoration of BARC ratings
FICCI Media and Entertainment Committee chairman says broadcasters need a roadmap to reduce regulatory costs and reliable audience data to help advert...
Next IPL Media Rights: Could CTV redraw the map to bring more bidders to the table?
With Connected TV emerging as a major viewing and advertising screen, the next tender could see BCCI explore more granular packages, say industry sour...
TRAI set to recommend regulatory framework for FAST, ALTD services
Several major broadcasters, however, have opposed TRAI bringing FAST and ALTD under telecom-style authorisation
CTV, FAST expansion puts traditional cable operators on the backfoot
DTH operators’ aggressive CTV and FAST push threatens cable’s traditional distribution role, intensifying regulatory concerns and competition for subs...
DTH players enter CTV, bet on FAST & broadcaster partnerships for next phase of TV
For Tata Play and Sun Direct, a CTV proposition could integrate linear TV, OTT and other internet-based entertainment into a more unified viewing expe...
IBDF board sees changes; Ashish Sehgal joins as director
I Venkat steps down from board; John Brittas replaces as director
Tamil Nadu becomes new battleground for TV, digital & CTV ad dollars
Strong consumption, rising advertiser interest and the enduring pull of Tamil-language content are prompting both national and home-grown brands
Leadership Timeline
27 Updates
Aug 2026
Latest
Rubbal Datta — CEO-Designate (appointment)
Rubbal Datta to join Mandrake Tech Labs as CEO-Designate.
Aug 2026
Rubbal Datta — CEO-Designate (appointment)
Rubbal Datta to join Mandrake Tech Labs as CEO-Designate.
Aug 2025
Milred Royan — Executive Vice President – Entertainment Ad Sales (departure)
Milred Royan quits JioStar after 23 years.
Jan 2025
Vivek Mohan Sharma — Business Head- Youth, Music & English (TV+ JiHotstar) (resignation)
Vivek Mohan Sharma moves on from JioStar after five years.
Feb 2024
Uday Shankar — Vice-Chairman (appointment)
Uday Shankar became Vice-Chairman of JioStar following the merger of Viacom18 and Star India.
Feb 2024
Uday Shankar — Vice-Chairman (appointment)
Uday Shankar became Vice-Chairman of JioStar following the merger of Viacom18 and Star India.
Oct 2023
Abhishek B. — Senior Director and National Head – Agency Partnerships (LTV) (departure)
Abhishek B. has left JioStar after more than 13 years with the Star network.
Oct 2023
Manoj Kothari — Director – Content Marketing, Gujarati Cluster (appointment)
Manoj Kothari has joined JioStar as Director – Content Marketing, Gujarati Cluster.
Oct 2023
Manoj Kothari — Director – Content Marketing, Gujarati Cluster (appointment)
Manoj Kothari joins JioStar as Director – Content Marketing, Gujarati Cluster.
Oct 2023
Prashant Shetty — Executive Vice President – Ad Sales (resignation)
Prashant Shetty steps down from his role at JioStar after nearly six years.
Campaigns, Awards & Events
FTA campaigns
Oct 2023
JioStar FTA campaigns have delivered strong improvements in brand awareness, consideration and purchase intent...
Lifetime Achievement Award
Mar 2026
Uday Shankar received the Lifetime Achievement Award at FICCI FRAMES, recognising his contribution across news...
Lifetime Achievement Award
Mar 2026
Uday Shankar received the Lifetime Achievement Award at FICCI FRAMES 2026 for his contributions to the media a...
Metals Winner
Jan 2025
JioStar bagged 1 gold, 1 silver and 1 bronze metals at the e4m Prime Time Awards 2025.
Metals Won
Jan 2025
JioStar bagged 1 gold, 1 silver and 1 bronze metals at the e4m Prime Time Awards 2025.
Lifetime Achievement Award
Mar 2023
Uday Shankar received the Lifetime Achievement Award at FICCI Frames.
AI Insights
AI
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Focus on Sustainable Sports Rights. Vice Chairman Uday Shankar emphasized the need for sustainable sports rights valuations and new monetization models to support the growth of India's sports ecosystem.
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Expansion of Digital Ad Sales Team. JioStar has strengthened its Entertainment Digital Ad Sales team with new appointments, indicating a strategic focus on enhancing its advertising capabilities in the digital space.
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Competitive Landscape in Sports Broadcasting. The upcoming IPL media rights battle is expected to be challenging for JioStar, especially with competitors like Z leveraging new strategies to enhance their sports propositions.
FAQs
AI
JioStar is focusing on enhancing its digital ad sales capabilities and addressing sustainable sports rights valuations.
Sudhir Shukla, Rachit Jain, and Junaid Khwaja have recently joined the team.
JioStar faces competitive challenges, particularly with the upcoming IPL media rights battle against rivals like Z, who are adopting new monetization strategies.
Uday Shankar highlighted the need for sustainable sports rights valuations and new monetization models to grow India's sports ecosystem.
The TV ratings blackout continues, with industry leaders calling for a return to reliable audience data to aid advertisers.
AI-assisted summary, reviewed by our newsroom
AI
JioStar has recently focused on enhancing its digital ad sales team and addressing the evolving landscape of sports rights and monetization in India. The company is actively participating in discussions about the future of TV ratings and the broader media ecosystem, while also facing competitive challenges in the sports broadcasting sector.
Key Executives
7 People
US
Uday Shankar
Vice Chairman
RS
Riddhi Shah
Revenue Strategy Expert
SB
Sumanta Bose
Head of Entertainment Business
DC
Deepak Chhabria
Former Executive Vice President
SS
Sudhir Shukla
Newly Appointed Team Member
RJ
Rachit Jain
Newly Appointed Team Member
JK
Junaid Khwaja
Newly Appointed Team Member