Kundnani will report to Akshaye Widhani, Chief Executive Officer, YRF
Yash Raj Films
12
Articles
8
Leadership Changes
3
People
Latest News
12 Articles
Yash Raj Films elevates Hemant Kundnani to Head of Marketing
VisualDub enables lip-sync for multi-language theatrical films
AI lip-sync technology from NeuralGarage enables theatrical films to cross language barriers while preserving natural lip movement, including IMAX and...
As microdramas take off, brands move from placement to participation
From JK Super Cement to Meesho and RuPay to Tinder and P&G, brands are moving beyond product placement, betting on serialised storytelling to build de...
Dhiren Jethi joins Yash Raj Films as Lead - Business Partnerships
Prior to joining YRF, Jethi served as Head of Business Development at Cornerstone Sport and Entertainment Private Limited
Microdramas move up the value chain as top studios bet on vertical storytelling
From YRF to Applause and from EPIC Studios to Pratilipi, big content companies are moving into microdramas, signalling a shift from short-form experim...
Shah Rukh Khan teams up with Prasoon Joshi for Google Gemini campaign
The campaign is conceptualised and written by Prasoon Joshi, Chairman, Omnicom Advertising India, and developed by Google with McCann India and Nirvan...
Is festive advertising in a race to catch up with the Q-Comm pace?
As quick commerce platforms squeeze festive shopping into minutes, agencies are redrawing creative, media and production plans for instant buyers
Beyond the Box Office: Why India's content studios are betting big on music IP?
As music becomes one of entertainment's most valuable long-tail assets, production houses are building their own labels, signalling a broader shift fr...
JioStar EVP Ad Sales Prashant Shetty steps down
Shetty was associated with the broadcaster for nearly seven years
e4m News Confirmed: Yash Raj Films names Usha Rachael Thomas as Head-Communications
Usha was earlier a journalist with Indiantelevision.com and HT Media, and has led PR and Crp Comm at STAR India, ZEEL, and MX Player
Rakasree Basu appointed as Artistic Director for Commonwealth Games Festival 2026
Rakasree Basu is the founder and producer of Glasgow-based Momentum Films
Yash Raj Films appoints Arjun Banerjee as Head - YRF Talent Agency
Prior to joining YRF, he was associated with Collective Artists Network
Leadership Timeline
8 Updates
Oct 2023
Latest
Arjun Banerjee — Head - YRF Talent Agency (appointment)
Appointment of Arjun Banerjee as Head of YRF Talent Agency.
Oct 2023
Arjun Banerjee — Head - YRF Talent Agency (appointment)
Arjun Banerjee has been appointed as Head of YRF Talent, the talent management venture of Yash Raj Films.
Oct 2023
Rakasree Basu — Artistic Director (appointment)
Rakasree Basu appointed as Artistic Director for Commonwealth Games Festival 2026.
Oct 2023
Usha Rachael Thomas — Head of Communications Strategy (appointment)
Usha Rachael Thomas has been appointed as Head of Communications Strategy at Yash Raj Films.
Oct 2023
Usha Rachael Thomas — Head of Communications Strategy (appointment)
Usha Rachael Thomas has been appointed as Head of Communications Strategy at Yash Raj Films.
Oct 2023
Dhiren Jethi — Lead - Business Partnerships (appointment)
Dhiren Jethi has been appointed as Lead - Business Partnerships at Yash Raj Films.
Oct 2023
Dhiren Jethi — Lead - Business Partnerships (appointment)
Dhiren Jethi has been appointed as Lead - Business Partnerships at Yash Raj Films.
Oct 2023
Hemant Kundnani — Head of Marketing (appointment)
Hemant Kundnani has been promoted to Head of Marketing at Yash Raj Films from his previous role as Senior General Manager - Communications.
AI Insights
AI
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Leadership Changes. Yash Raj Films has strengthened its marketing and communications teams by appointing Hemant Kundnani and Usha Rachael Thomas to key positions.
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Focus on Microdramas. The company is shifting towards microdramas and vertical storytelling, indicating a strategic move to adapt to changing audience preferences and content consumption patterns.
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Business Partnerships Expansion. Dhiren Jethi has joined Yash Raj Films as Lead - Business Partnerships, suggesting a focus on enhancing collaborations and partnerships within the industry.
FAQs
AI
Hemant Kundnani has been appointed as the new Head of Marketing.
Yash Raj Films is focusing on microdramas and vertical storytelling.
Dhiren Jethi has joined Yash Raj Films in this role.
Usha Rachael Thomas has been appointed as the Head of Communications.
Yash Raj Films is aligning with the trend of serialized storytelling and microdramas.
AI-assisted summary, reviewed by our newsroom
AI
Yash Raj Films has recently made significant leadership changes, appointing Hemant Kundnani as Head of Marketing and Usha Rachael Thomas as Head of Communications. Additionally, the company is expanding its focus on microdramas and vertical storytelling, aligning with industry trends towards serialized content.
Key Executives
3 People
HK
Hemant Kundnani
Head of Marketing
UR
Usha Rachael Thomas
Head of Communications
DJ
Dhiren Jethi
Lead - Business Partnerships