Tilaknagar’s Ishwindar Singh and ad Director Roopali Singhal on bringing back the lift, putting women in on the joke and evolving an iconic franchise
Yash Raj Films
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Articles
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Leadership Changes
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Events
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Latest News
18 Articles
Imperial Blue’s Because, Men Will Be Men: ‘The humour has to feel current & not nostalgic’
The indie festive push: Why big brands are betting on smaller agencies
From Flipkart to Amazon, big festive campaigns are increasingly coming from independents, as brands chase sharper cultural ideas and faster turnaround...
The ad after the ad: Are brands now designing for the conversation?
As ads enter ChatGPT, Gemini, and Copilot, Indian creative leaders say the brief must plan for what a brand says after the ad ends
The IP gold rush: Why everyone wants a piece of India’s microdrama market?
From legacy TV libraries and digital storytelling platforms to studios and OTT players, a new wave of partnerships is turning microdrama IP into a str...
CBC shortlists 31 agencies for first phase of digital advertising empanelment
Alongside the 31 agencies already cleared for the first phase, the CBC has identified another 8 agencies whose technical bids were found to have certa...
PivotRoots appointed digital media partner for Junglee Pictures’ ‘Daayra’
The mandate will focus on building awareness, engagement and anticipation for the film across digital platforms
Yash Raj Films elevates Hemant Kundnani to Head of Marketing
Kundnani will report to Akshaye Widhani, Chief Executive Officer, YRF
VisualDub enables lip-sync for multi-language theatrical films
AI lip-sync technology from NeuralGarage enables theatrical films to cross language barriers while preserving natural lip movement, including IMAX and...
As microdramas take off, brands move from placement to participation
From JK Super Cement to Meesho and RuPay to Tinder and P&G, brands are moving beyond product placement, betting on serialised storytelling to build de...
Dhiren Jethi joins Yash Raj Films as Lead - Business Partnerships
Prior to joining YRF, Jethi served as Head of Business Development at Cornerstone Sport and Entertainment Private Limited
Microdramas move up the value chain as top studios bet on vertical storytelling
From YRF to Applause and from EPIC Studios to Pratilipi, big content companies are moving into microdramas, signalling a shift from short-form experim...
Shah Rukh Khan teams up with Prasoon Joshi for Google Gemini campaign
The campaign is conceptualised and written by Prasoon Joshi, Chairman, Omnicom Advertising India, and developed by Google with McCann India and Nirvan...
Is festive advertising in a race to catch up with the Q-Comm pace?
As quick commerce platforms squeeze festive shopping into minutes, agencies are redrawing creative, media and production plans for instant buyers
Beyond the Box Office: Why India's content studios are betting big on music IP?
As music becomes one of entertainment's most valuable long-tail assets, production houses are building their own labels, signalling a broader shift fr...
JioStar EVP Ad Sales Prashant Shetty steps down
Shetty was associated with the broadcaster for nearly seven years
e4m News Confirmed: Yash Raj Films names Usha Rachael Thomas as Head-Communications
Usha was earlier a journalist with Indiantelevision.com and HT Media, and has led PR and Crp Comm at STAR India, ZEEL, and MX Player
Rakasree Basu appointed as Artistic Director for Commonwealth Games Festival 2026
Rakasree Basu is the founder and producer of Glasgow-based Momentum Films
Yash Raj Films appoints Arjun Banerjee as Head - YRF Talent Agency
Prior to joining YRF, he was associated with Collective Artists Network
Leadership Timeline
8 Updates
Oct 2023
Latest
Arjun Banerjee — Head - YRF Talent Agency (appointment)
Appointment of Arjun Banerjee as Head of YRF Talent Agency.
Oct 2023
Arjun Banerjee — Head - YRF Talent Agency (appointment)
Arjun Banerjee has been appointed as Head of YRF Talent, the talent management venture of Yash Raj Films.
Oct 2023
Rakasree Basu — Artistic Director (appointment)
Rakasree Basu appointed as Artistic Director for Commonwealth Games Festival 2026.
Oct 2023
Usha Rachael Thomas — Head of Communications Strategy (appointment)
Usha Rachael Thomas has been appointed as Head of Communications Strategy at Yash Raj Films.
Oct 2023
Usha Rachael Thomas — Head of Communications Strategy (appointment)
Usha Rachael Thomas has been appointed as Head of Communications Strategy at Yash Raj Films.
Oct 2023
Dhiren Jethi — Lead - Business Partnerships (appointment)
Dhiren Jethi has been appointed as Lead - Business Partnerships at Yash Raj Films.
Oct 2023
Dhiren Jethi — Lead - Business Partnerships (appointment)
Dhiren Jethi has been appointed as Lead - Business Partnerships at Yash Raj Films.
Oct 2023
Hemant Kundnani — Head of Marketing (appointment)
Hemant Kundnani has been promoted to Head of Marketing at Yash Raj Films from his previous role as Senior General Manager - Communications.
AI Insights
AI
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Marketing Leadership Change. The elevation of Hemant Kundnani to Head of Marketing reflects Yash Raj Films' commitment to strengthening its marketing strategy.
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Business Development Expansion. The hiring of Dhiren Jethi as Lead - Business Partnerships indicates Yash Raj Films' intent to enhance its business development capabilities.
FAQs
AI
Hemant Kundnani is the current Head of Marketing at Yash Raj Films.
Dhiren Jethi serves as the Lead - Business Partnerships at Yash Raj Films.
Hemant Kundnani was elevated to Head of Marketing, and Dhiren Jethi joined as Lead - Business Partnerships.
The recent marketing strategy focuses on enhancing engagement and partnerships to strengthen its market position.
Yash Raj Films is adapting by enhancing its marketing and business development efforts to align with evolving industry trends.
AI-assisted summary, reviewed by our newsroom
AI
Yash Raj Films has recently elevated Hemant Kundnani to Head of Marketing, indicating a strategic focus on enhancing its marketing efforts. Additionally, Dhiren Jethi has joined the company as Lead - Business Partnerships, suggesting an expansion in its business development initiatives.
Key Executives
2 People
HK
Hemant Kundnani
Head of Marketing
DJ
Dhiren Jethi
Lead - Business Partnerships