YouTube

For the creator economy, the impact may depend largely on the type of financial content being produced

Companies that fail to comply could face penalties of up to 10% of their global revenue

The platform is changing the way it counts public views across video-on-demand and live content, bringing them in line with the exposure-based model a...

For regional and MSME advertisers, the combination of a large-screen environment and local targeting is particularly attractive

The new system will take effect globally from August 24 and apply across all YouTube formats, including long-form videos, Shorts, podcasts and livestr...

As Netflix moves deeper into the creator economy, YouTube is reportedly offering multimillion-dollar deals to retain top creator talent

the change could also create a tougher environment for creators who are still building their audiences and have not yet developed the scale or consist...

The platform said creators will need to demonstrate sustained audience engagement to remain eligible for revenue sharing from Shorts

YouTube-backed AI skilling to train 15,000 as MIB says AI broadcasting policy will evolve only when required

Stakeholders also discussed broader ease-of-doing-business reforms for India's evolving media and entertainment ecosystem

Guest Column: In this 2-part series, Renuka Naj and R Chandra Mouli take stock of where the Indian advertising industry stands in terms of the use of...

Uday Kumar Verma, former MIB Secretary, writes that technology has globalised access to entertainment while making audiences embrace local languages,...