Potential approaches include a software development kit (SDK), an application programming interface (API), a hybrid model or another mechanism identif...
The Trade Desk
16
Articles
5
Leadership Changes
3
People
Latest News
16 Articles
As BARC ratings blackout persists, CTV industry plans independent measurement framework
Who’s actually watching your CTV ad? India’s 200 million-plus-viewer measurement puzzle
India’s connected TV audience may have crossed 200 million, but shared screens, common logins and hybrid DTH-CTV households complicate a basic questio...
FAST, CTV could make TRAI's traditional broadcasting role irrelevant as TV shifts online
As television distribution shifts from satellite, cable and DTH to IP-based CTV and FAST, TRAI’s carriage-centric regulation could gradually lose rele...
The Trade Desk cuts global workforce by 15% in restructuring push
As per CEO Jeff Green, the restructuring will see The Trade Desk organise employees into smaller teams
As CTV scales in India, can ad loads rise without breaking the viewing experience?
CTV’s rapid growth is intensifying concerns that heavier, poorly placed and repetitive advertising could erode the very viewer attention advertisers a...
From reels to the big screen: Why influencers are eyeing CTV and FAST channels
For the creator economy, this could broaden the pool of advertisers willing to experiment with influencer-led CTV programming
From ₹1 lakh budget to the big screen: How MSMEs are driving India’s CTV boom
For regional and MSME advertisers, the combination of a large-screen environment and local targeting is particularly attractive
The case for FAST: Regional television’s next prime-time opportunity
Guest Column: Ravalnath Joshi, Business Head of Aidem Ventures, makes the case for Free Ad-Supported Television as regional broadcasters’ fastest rout...
Influencers will expand beyond social media as FAST channels grow: Tejinder Gill
In an interaction with e4m, Gill, Trade Desk’s VP, India and SEA, talks about SMBs entering CTV advertising, the rise of FAST channels, changing Gen Z...
Dhruv Dhawan to move on from The Trade Desk
Dhawan joined The Trade Desk in April 2025 as Vice President – Revenue, and was leading the company’s India business
We need to look beyond media metrics to business outcomes: Prasanth Kumar, WPP Media
Kumar said advertisers also need to recognise that CTV, despite being consumed on a large screen, has multiple utilities
CTV’s 207 million reach raises the stakes for unified TV measurement
The report identifies household-level identity as one of the key building blocks for the next phase of CTV planning
FAST emerges as India’s largest untapped CTV ad inventory: WPP Media-The Trade Desk
The report, The Connected TV Era: India’s New Prime Time, finds that one-third of CTV viewers are already aware of FAST, while one in five is watching...
India’s CTV audience hits 207 million as rural viewing doubles, reshaping TV advertising
FAST viewers also spend more time on CTV overall, averaging 3.4 hours a day compared with 2.9 hours across the entire CTV audience
Magnite’s Chandrahas Shetty joins The Trade Desk as Director – Client Servicing, India
Chandrahas Shetty recently stepped down as Head of Demand, India at Magnite
Kristi Argyilan appointed Chief Commercial Officer and EVP at The Trade Desk
Argyilan, who most recently served as Global Head of Advertising at Uber, will join The Trade Desk on July 27
Leadership Timeline
5 Updates
Apr 2025
Latest
Dhruv Dhawan — Vice President – Revenue (departure)
Dhruv Dhawan is set to leave The Trade Desk after leading revenue for the company's India business.
Apr 2025
Dhruv Dhawan — Vice President – Revenue (departure)
Dhruv Dhawan is set to leave The Trade Desk after joining in April 2025.
Oct 2023
Chandrahas Shetty — Director – Client Servicing (appointment)
Chandrahas Shetty joins The Trade Desk as Director – Client Servicing, India after stepping down as Head of Demand, India for Magnite.
Sep 2023
Jeff Green — CEO (appointment)
The Trade Desk is reducing its global workforce by approximately 15% as part of a company-wide restructuring.
Jul 2023
Kristi Argyilan — Chief Commercial Officer and EVP (appointment)
Kristi Argyilan appointed Chief Commercial Officer and Executive Vice President at The Trade Desk.
AI Insights
AI
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Workforce Restructuring. The Trade Desk has implemented a 15% reduction in its global workforce as part of a restructuring initiative aimed at creating smaller, more agile teams.
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Growth in CTV Market. The connected TV audience in India has surpassed 200 million, presenting new opportunities and challenges for advertisers regarding viewer measurement and engagement.
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Influencer Marketing Expansion. With the rise of CTV and FAST channels, influencers are increasingly moving beyond traditional social media platforms, creating new advertising avenues for brands.
FAQs
AI
The Trade Desk has cut its global workforce by 15% as part of a restructuring effort to improve efficiency.
The Trade Desk is focusing on developing new measurement frameworks to address the complexities of viewer engagement in the rapidly growing CTV market.
The CTV market offers advertisers a large audience base and the potential for targeted advertising, although it also presents challenges in accurately measuring viewer engagement.
Influencers are expanding their reach into CTV and FAST channels, providing new advertising opportunities for brands looking to engage with audiences in innovative ways.
FAST channels represent a new revenue opportunity for regional broadcasters, allowing them to reach addressable audiences effectively.
AI-assisted summary, reviewed by our newsroom
AI
The Trade Desk is undergoing a significant restructuring, cutting its global workforce by 15% to enhance operational efficiency. As the connected TV (CTV) market in India continues to grow, the company is focusing on adapting to new measurement frameworks and the evolving advertising landscape.
Key Executives
3 People
JG
Jeff Green
CEO
TG
Tejinder Gill
VP, India and SEA
DD
Dhruv Dhawan
Former Vice President – Revenue