As Meta trims manual placements, Google introduces new budget controls, Amazon offers AI-led campaign buying, advertisers are confronting a changing d...
Amazon MGM Studios
64
Articles
10
Leadership Changes
12
Campaigns
1
Awards
8
Events
1
People
Latest News
63 Articles
Who's really in control? How Meta, Google and Amazon are rewriting the rules of AI advtg
Akshay Gandotra appointed Meta’s Global Marketing Lead, Business Messaging
Gandotra join Meta from Amazon Web Services
Festive ad fraud puts brand trust and marketing returns at risk
Fake advertisements, fraudulent traffic and brand impersonation are once again exposing the gap between the digital activity marketers pay for and the...
Gautam Gambhir at 45: His unconventional journey as a brand endorser
On Gautam Gambhir’s birthday, a look at the campaigns, brand partnerships and advertising choices that have shaped his journey as an unconventional br...
TV ad activity drops 8.6% amid BARC blackout; digital surges 24.5%
Data from TAM AdEx for July 1 to September 28, 2026, shows television’s advertising index falling to 91.4, against a year-earlier base of 100
Kapil Suri to join Netflix as Director, Business Development - India
Suri moves to the streaming giant from Amazon
Amazon shuffles Alexa leadership; Aidan Marcuss to take charge
Aidan Marcuss is currently Vice President of Fire TV, advertising and Amazon app store
Govt rejects Musk’s ‘Oligarchs’ charge, says Starlink faces same rules as others
Centre says security assessments for all three satellite communication licensees are underway; Musk had alleged unnamed oligarchs were blocking Starli...
From search to shortlist: AI enters India’s festive buying journey
As shoppers use AI to compare products and build shortlists, brands must win consideration earlier. This festive season, AI may not replace the funnel...
The indie festive push: Why big brands are betting on smaller agencies
From Flipkart to Amazon, big festive campaigns are increasingly coming from independents, as brands chase sharper cultural ideas and faster turnaround...
Amazon DSP puts AI agents at the centre of buying, creative and targeting: Ankur Rathi
At e4m Real Time Programmatic Advertising Conference 2026, Ankur Rathi, Head, Amazon DSP, Amazon Ads, spoke on new AI-led capabilities, remarketing ta...
Amazon elevates Ajay Sharma to Director - LCS Ad Sales
Sharma has been with Amazon for over a decade
Shibasish Sarkar moves on from Reliance Entertainment, launches Katha Studios
Sarkar was associated with Reliance Entertainment for nearly two decades
Hit or Miss: The week in ads
Ranbir Kapoor's FMCG debut, Sachin Tendulkar's ChatGPT innings and festive face-offs from Amazon and Flipkart lead this week's best ads
Value 360 Communications bags ₹4.74 crore annual PR mandate from Amazon Development Centre
Value 360 Communications signed a Main Services Agreement with Amazon Development Centre (India) to provide PR services on monthly retainer from Sept...
World News Day: The audience has changed, platforms have changed, but human nature has not
Guest Column: Chintamani Rao, Strategic Marketing and Media Consultant, traces news media’s evolution and argues that while platforms change, trust, c...
Next IPL Media Rights: Could CTV redraw the map to bring more bidders to the table?
With Connected TV emerging as a major viewing and advertising screen, the next tender could see BCCI explore more granular packages, say industry sour...
Beyond Reach: Can AI-generated ads turn attention into action?
AI-generated creative is driving engagement and conversions, but research suggests attention alone doesn’t guarantee commercial impact
The IP gold rush: Why everyone wants a piece of India’s microdrama market?
From legacy TV libraries and digital storytelling platforms to studios and OTT players, a new wave of partnerships is turning microdrama IP into a str...
Creator economy gets a commerce push as brands move closer to checkout
Industry players say YouTube expanding brand partnerships in terms of product tagging to help high-value or high-margin categories to scale; brands ca...
Leadership Timeline
10 Updates
Jan 2025
Latest
Aidan Marcuss — Head of Alexa (appointment)
Aidan Marcuss takes charge of Amazon's Alexa division, succeeding Daniel Rausch.
Oct 2023
Baishali Chatterjee — Head - Communications, India (appointment)
Baishali Chatterjee has been appointed as Head of Communications for Prime Video & Amazon MGM Studios in India.
Oct 2023
Baishali Chatterjee — Head - Communications, India (appointment)
Baishali Chatterjee has been appointed as Head of Communications for Prime Video & Amazon MGM Studios in India.
Oct 2023
Baishali Chatterjee — Head of Communications (appointment)
Baishali Chatterjee joins Amazon MGM Studios as Head of Communications, India.
Oct 2023
Baishali Chatterjee — Head of Communications (appointment)
Baishali Chatterjee joins Amazon MGM Studios as Head of Communications, India.
Oct 2023
Stuti Ramachandra — Head of Production and Post Production (appointment)
Stuti Ramachandra has taken on an expanded role at Prime Video and Amazon MGM Studios, covering APAC and ANZ regions.
Oct 2023
Ananya Birla — Founder and Chairperson (appointment)
Ananya Birla has formally announced taking over as Founder and Chairperson of Birla Studios.
Oct 2023
Ananya Birla — Founder and Chairperson (appointment)
Ananya Birla formally announces taking over as Founder and Chairperson of Birla Studios.
Oct 2023
Arvind Mathur — Executive in Residence (departure)
Arvind Mathur announced his departure from Amazon Web Services after two and a half years.
Oct 2023
Ajay Sharma — Director - LCS Ad Sales (appointment)
Ajay Sharma has been promoted to Director, LCS Ad Sales at Amazon.
Campaigns, Awards & Events
Usha's AI-powered Advertising Campaign
Aug 2026
The campaign delivered a 2.4-fold increase in branded searches, 36% higher ad-driven page views and a 32% impr...
Digital Advertising Growth 2026
Jan 2026
Amazon Online India accounted for 2% of digital ad impressions.
Mehenga Padega Wait
Oct 2023
Amazon’s Great Indian Festival campaign builds on Ravi Kishan’s viral 'Jaldi, the late' catchphrase, turning t...
Great Indian Festival
Oct 2023
A campaign featuring The Great Khali in a humour-led, social-first home upgrade story.
Amazon DVA advertising
Sep 2023
Amazon's DVA+ offering combines display, video and audio advertising within a single campaign workflow, allowi...
Great Freedom Sale
Aug 2023
Amazon India has launched a quirky campaign for its Great Freedom Sale, created around the different personali...
Great Freedom Sale
Aug 2023
Amazon India has launched a quirky campaign for its Great Freedom Sale, created around the different personali...
Pay Karne Ka Smarter Way
Jan 2023
Demonstrated features of Amazon Pay’s Scan & Pay service through scenarios such as payments in poorly lit park...
e4m D2C Awards 5.0
Sep 2023
Recognised for innovation and marketing excellence in the D2C ecosystem.
AI Insights
AI
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AI-led Campaign Buying. Amazon is introducing AI-led campaign buying, which signifies a strategic shift towards leveraging advanced technology to optimize advertising efforts.
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Impact of Ad Fraud. The rise of ad fraud is impacting brand trust and marketing returns, highlighting the need for companies like Amazon MGM Studios to ensure the integrity of their advertising platforms.
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Shift to Independent Agencies. Amazon is increasingly collaborating with independent agencies for festive campaigns, indicating a strategic pivot towards more culturally relevant and agile marketing solutions.
FAQs
AI
Amazon MGM Studios is a film and television production company owned by Amazon, focusing on creating and distributing content across various platforms.
Amazon MGM Studios is implementing AI-led campaign buying to enhance the efficiency and effectiveness of its advertising strategies.
The company is facing challenges related to ad fraud, which poses risks to brand trust and marketing returns.
Amazon MGM Studios is increasingly working with independent agencies to develop festive campaigns that are culturally relevant and allow for quicker turnarounds.
MGM Studios is owned by Amazon, following its acquisition of the studio.
AI-assisted summary, reviewed by our newsroom
AI
Amazon MGM Studios is actively leveraging AI technology to enhance campaign buying processes, reflecting a broader trend among major tech companies to redefine advertising strategies. The studio is also navigating challenges in the advertising landscape, including issues related to ad fraud that threaten brand trust and marketing effectiveness.
Key Executives
1 People
AM
Aidan Marcuss
Vice President of Fire TV, Advertising and Amazon App Store