Marketers say the next phase of retail media growth will be defined not by shopper data alone, but by how quickly platforms turn that data into action...
Amazon MGM Studios
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Leadership Changes
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Latest News
5 Articles
Retail media's next challenge isn't scale. It's measurement
Retail media grows from ad channel to digital shelf rent
Retail media has become a core performance channel, particularly for FMCG, beauty, electronics and brands reliant on quick commerce
Prime Video and Amazon MX Player integrates with unified advtg options
Brands can opt for shoppable formats integrated in the shows or sponsor premium content, Prime Video has said
Baishali Chatterjee joins Prime Video & Amazon MGM Studios as Head of Communications
She held communications leadership roles for several brands, including Netflix India, Vogue India, Lakmé Salon, Audible India, and others
Prime Video & Amazon MGM Studios names Baishali Chatterjee as Head - Communications, India
Baishali Chatterjee has overall 18 years of experience in brand communications
Leadership Timeline
4 Updates
Oct 2023
Latest
Baishali Chatterjee — Head - Communications, India (appointment)
Baishali Chatterjee has been appointed as Head of Communications for Prime Video & Amazon MGM Studios in India.
Oct 2023
Baishali Chatterjee — Head - Communications, India (appointment)
Baishali Chatterjee has been appointed as Head of Communications for Prime Video & Amazon MGM Studios in India.
Oct 2023
Baishali Chatterjee — Head of Communications (appointment)
Baishali Chatterjee joins Amazon MGM Studios as Head of Communications, India.
Oct 2023
Baishali Chatterjee — Head of Communications (appointment)
Baishali Chatterjee joins Amazon MGM Studios as Head of Communications, India.
AI Insights
AI
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Enhanced Advertising Capabilities. Amazon MGM Studios is focusing on integrating shoppable formats into its streaming platforms, which will allow brands to engage more effectively with consumers through sponsored content.
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Leadership Appointment. The appointment of Baishali Chatterjee as Head of Communications signifies Amazon MGM Studios' commitment to strengthening its brand presence in India.
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Focus on Measurement in Retail Media. The company recognizes that the next phase of retail media growth will depend on transforming shopper data into actionable insights, rather than just scale.
FAQs
AI
Amazon MGM Studios has integrated shoppable formats into its Prime Video and Amazon MX Player platforms and appointed Baishali Chatterjee as Head of Communications for India.
Baishali Chatterjee is the newly appointed Head of Communications for Amazon MGM Studios in India, with 18 years of experience in brand communications.
Shoppable formats allow brands to sponsor premium content and engage consumers directly through interactive advertising on streaming platforms.
The company is focusing on transforming shopper data into actionable insights to enhance its advertising strategies in the evolving retail media landscape.
Baishali Chatterjee has held communications leadership roles at various prominent brands, including Netflix India and Vogue India.
AI-assisted summary, reviewed by our newsroom
AI
Amazon MGM Studios is enhancing its advertising capabilities by integrating shoppable formats into its Prime Video and Amazon MX Player platforms, allowing brands to sponsor premium content. Additionally, the company has appointed Baishali Chatterjee as the Head of Communications for India, bringing extensive experience from her previous roles in brand communications.
Key Executives
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Baishali Chatterjee
Head of Communications, India