Amazon MGM Studios — Company Profile, News & AI Insights | Exchange4media
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Founded: 1924 Los Angeles, California, United States mgm.com Wikipedia
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Latest News
29 Articles
Amazon sued by FTC, 22 US states over alleged $20 billion ad pricing scheme
Amazon sued by FTC, 22 US states over alleged $20 billion ad pricing scheme

More than one million brands and sellers were allegedly affected, including over 500,000 small and medium-sized businesses, according to the FTC

VisualDub enables lip-sync for multi-language theatrical films
VisualDub enables lip-sync for multi-language theatrical films

AI lip-sync technology from NeuralGarage enables theatrical films to cross language barriers while preserving natural lip movement, including IMAX and...

MIB opens OTT advertising pipeline with JioHotstar, ZEE5, Amazon MX Player and FanCode
MIB opens OTT advertising pipeline with JioHotstar, ZEE5, Amazon MX Player and FanCode

At Rs 150 per 10 seconds, the prescribed CTV video rate is more than twice the Rs 70 rate applicable to mobile and desktop video

Ananya Birla formally announces taking over as Founder and Chairperson of Birla Studios
Ananya Birla formally announces taking over as Founder and Chairperson of Birla Studios

Birla Studios was launched in February 2026

Creativity still lies in the hand of the advertisers: Kapil Sharma, Amazon Ads
Creativity still lies in the hand of the advertisers: Kapil Sharma, Amazon Ads

A deep dive with Kapil Sharma, Director, Amazon Ads, on how  AI-enabled advertising supports business growth, democratisation of creativity and more

As microdramas take off, brands move from placement to participation
As microdramas take off, brands move from placement to participation

From JK Super Cement to Meesho and RuPay to Tinder and P&G, brands are moving beyond product placement, betting on serialised storytelling to build de...

Guilty as Bought: Decoding why Indians buy what they buy
Guilty as Bought: Decoding why Indians buy what they buy

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares his thoughts on the book Guilty as Bought by Krishnan Subra...

Apostrophe Ventures appoints three Managing Partners
Apostrophe Ventures appoints three Managing Partners

Divya Narayan, Leila Bilimoria Surti and Saji Abraham have taken up the position

NCLT admits Reliance Entertainment Studios into Rs 11.94 cr default insolvency case
NCLT admits Reliance Entertainment Studios into Rs 11.94 cr default insolvency case

As per the tribunal the Rs 20 crore advanced by Pen India qualified as “financial debt” under the Insolvency and Bankruptcy Code

When occasion inspires experiences: Rethinking how India shops and spends on holidays
When occasion inspires experiences: Rethinking how India shops and spends on holidays

Guest Column: Sr. Marketing Leader Yatnesh Pandey on how Indian consumers are shifting from buying products to purchasing experiences, making products...

Microdramas move up the value chain as top studios bet on vertical storytelling
Microdramas move up the value chain as top studios bet on vertical storytelling

From YRF to Applause and from EPIC Studios to Pratilipi, big content companies are moving into microdramas, signalling a shift from short-form experim...

See it on Facebook. Buy it on Amazon.
See it on Facebook. Buy it on Amazon.

Guest Column: Yesudas S Pillai, Entrepreneur, Investor, Marathoner and a Curious observer, shares how social media drives discovery, but marketplaces...

If AI runs the campaign, who owns the mistake?
If AI runs the campaign, who owns the mistake?

With rising AI automation in advertising, brands, agencies and platforms are grappling with where accountability should ultimately lie

Hit or Miss: The week in ads
Hit or Miss: The week in ads

From heritage trails to freedom sales, mothers in uniform, to 80 stories of courage: this Independence Day, brands found new ways to say “Happy Azadi”

This year's Independence Day ads show new ways to say happy azadi
This year's Independence Day ads show new ways to say happy azadi

From heritage trails and 80 stories of courage to freedom sales and a mother's compassion, brands moved past the flag-and-jingle template this year

Stuti Ramachandra gets add'l charge of APAC & ANZ at Prime Video & Amazon MGM Studios
Stuti Ramachandra gets add'l charge of APAC & ANZ at Prime Video & Amazon MGM Studios

Stuti Ramachandra currently serves as Director, Head of Production & Post- International Originals, India

The end of dubbed festive ads? Brands embrace hyperlocal storytelling by regional creators
The end of dubbed festive ads? Brands embrace hyperlocal storytelling by regional creators

Rather than translating one national advertisement into multiple languages, marketers are creating local narratives that reflect how festivals are cel...

Big Tech’s Q2 results: AI is moving from improving advertising to running it
Big Tech’s Q2 results: AI is moving from improving advertising to running it

Alphabet, Meta, Amazon and Microsoft collectively reported another quarter of robust growth, driven by digital advertising, cloud computing and enterp...

Amazon ad business grows 26% as Q2 rev jumps 20%, AWS posts fastest growth in 18 quarters
Amazon ad business grows 26% as Q2 rev jumps 20%, AWS posts fastest growth in 18 quarters

Amazon expects third-quarter net sales to be between $197 bn and $202 bn, representing year-on-year growth of 9% to 12%, while operating income is pro...

Kedar Ravangave quits Kotak Mahindra Bank after two-year stint
Kedar Ravangave quits Kotak Mahindra Bank after two-year stint

Ravangave joined Kotak Mahindra Bank in July 2024 after spending close to a decade at Amazon India

Leadership Timeline
7 Updates
Oct 2023 Latest

Baishali Chatterjee — Head - Communications, India (appointment)

Baishali Chatterjee has been appointed as Head of Communications for Prime Video & Amazon MGM Studios in India.

Oct 2023

Baishali Chatterjee — Head - Communications, India (appointment)

Baishali Chatterjee has been appointed as Head of Communications for Prime Video & Amazon MGM Studios in India.

Oct 2023

Baishali Chatterjee — Head of Communications (appointment)

Baishali Chatterjee joins Amazon MGM Studios as Head of Communications, India.

Oct 2023

Baishali Chatterjee — Head of Communications (appointment)

Baishali Chatterjee joins Amazon MGM Studios as Head of Communications, India.

Oct 2023

Stuti Ramachandra — Head of Production and Post Production (appointment)

Stuti Ramachandra has taken on an expanded role at Prime Video and Amazon MGM Studios, covering APAC and ANZ regions.

Oct 2023

Ananya Birla — Founder and Chairperson (appointment)

Ananya Birla has formally announced taking over as Founder and Chairperson of Birla Studios.

Oct 2023

Ananya Birla — Founder and Chairperson (appointment)

Ananya Birla formally announces taking over as Founder and Chairperson of Birla Studios.

Campaigns, Awards & Events
Great Freedom Sale
Aug 2023
Amazon India has launched a quirky campaign for its Great Freedom Sale, created around the different personali...
Great Freedom Sale
Aug 2023
Amazon India has launched a quirky campaign for its Great Freedom Sale, created around the different personali...
Aur Dikhao
Nov -0001
Revived its iconic campaign highlighting the platform's vast selection and value across everyday shopping cate...
Great Freedom Sale
Nov -0001
A campaign focusing on shopper psychology during the sale.
AI Insights
AI
  • Legal Challenges. Amazon MGM Studios is embroiled in a lawsuit from the FTC and multiple states regarding alleged unfair advertising practices, which could impact its market position significantly.
  • AI in Advertising. The company is leveraging AI technology in its advertising strategies, as discussed by Kapil Sharma, emphasizing the importance of creativity and business growth in the digital landscape.
? FAQs
AI
Amazon MGM Studios is being sued by the FTC and 22 US states over an alleged $20 billion ad pricing scheme affecting over one million brands.
The company is using AI to enhance creativity and support business growth, as highlighted by insights from Amazon Ads Director Kapil Sharma.
Microdramas are short, serialized storytelling formats that brands are increasingly using for deeper audience engagement, which may influence Amazon MGM Studios' content strategy.
The lawsuit could significantly affect the company's market position and advertising practices, potentially leading to changes in how they operate.
Kapil Sharma is the Director of Amazon Ads, who has been vocal about the role of AI in advertising and its implications for creativity and business.
AI-assisted summary, reviewed by our newsroom
AI

Amazon MGM Studios is currently facing legal challenges, including a lawsuit from the FTC and 22 US states over an alleged $20 billion ad pricing scheme that reportedly affects over one million brands and sellers. Meanwhile, the company is exploring innovative advertising strategies, as highlighted by insights from Amazon Ads Director Kapil Sharma on the role of AI in enhancing creativity and business growth.

Key Executives
1 People
KS
Kapil Sharma
Director, Amazon Ads
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