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Latest News
25 Articles
OpenAI launches GPT-6 Astra, as worries around AI capabilities grow
OpenAI launches GPT-6 Astra, as worries around AI capabilities grow

Astra is also the first OpenAI model to trigger stronger safeguards under the company's safety protocol because of its cybersecurity capabilities

MartechAI Exclusive: Meta, Modi & OpenAI: Questions around Sandhya Devanathan’s exit
MartechAI Exclusive: Meta, Modi & OpenAI: Questions around Sandhya Devanathan’s exit

Sandhya Devanathan’s move from Meta to OpenAI follows weeks of regulatory scrutiny in India, raising questions about the timing and her new mandate ex...

ChatGPT Ads just hit $1bn run rate. Now comes the price test in India
ChatGPT Ads just hit $1bn run rate. Now comes the price test in India

Advertisers remain cautious about paying a premium until ChatGPT Ads proves its ROI

Sandhya Devanathan to join OpenAI
Sandhya Devanathan to join OpenAI

Devanathan will be joining OpenAI as VP, SEA and Australia

ChatGPT ads: 3 takeaways on pricing of attention
ChatGPT ads: 3 takeaways on pricing of attention

Guest Column: Marketing veteran Shubhranshu Singh shares in a social media post his take on OpenAI introducing ChatGPT ads in India

Search had keywords. Social had audiences. Can ChatGPT sell context?
Search had keywords. Social had audiences. Can ChatGPT sell context?

Marketers and agency executives say conversational intent is potentially richer than conventional signals but the real hurdle is not intent but attrib...

India gave ChatGPT users. Can it now give OpenAI ad revenue?
India gave ChatGPT users. Can it now give OpenAI ad revenue?

Populations of countries where previous roll outs happened pale in comparison to India’s; so advertising built around interpreting conversation matter...

OpenAI rolls out ChatGPT Ads in India
OpenAI rolls out ChatGPT Ads in India

WPP and Omnicom named first agency partners; self-serve Ads Manager to open on September 4 with daily budgets starting at ₹725

Prabhjeet Singh joins OpenAI as Managing Director for India
Prabhjeet Singh joins OpenAI as Managing Director for India

Prior to this, Prabhjeet Singh served as the President of Uber India and South Asia

Open AI appoints Brianne Herman as B2B Integrated Marketing Lead
Open AI appoints Brianne Herman as B2B Integrated Marketing Lead

Herman was earlier with Verizon for 9 years

Beyond the Chatbot: Where AI moves revenue in media and advertising
Beyond the Chatbot: Where AI moves revenue in media and advertising

Guest Column: Senior business leader Taranjeet Singh offers an honest look at where AI actually moves the needle, and where it doesn’t

OpenAI names Dali Rajic Chief Revenue Officer
OpenAI names Dali Rajic Chief Revenue Officer

Denise Dresser to leave OpenAI as CRO to pursue other opportunities

What’s an ad impression worth in an AI conversation?
What’s an ad impression worth in an AI conversation?

Conversational AI has potential to monetise the decision moment and a high-intent AI exchange can get a premium, but only if platforms show stronger i...

OpenAI COO Brad Lightcap to move on after eight years
OpenAI COO Brad Lightcap to move on after eight years

Lightcap joined OpenAI in 2018 as Chief Financial Officer

AI Agent Hacks Australian Gym to Book a Session. A Warning for Every Marketer
AI Agent Hacks Australian Gym to Book a Session. A Warning for Every Marketer

An AI agent’s gym-booking experiment exposed a software vulnerability, highlighting why permissions, guardrails and human oversight matter as agentic...

JioStar, Netflix go beyond captions as MIB accessibility guidelines drive OTT innovation
JioStar, Netflix go beyond captions as MIB accessibility guidelines drive OTT innovation

For India's OTT industry, accessibility is increasingly becoming a competitive advantage rather than simply a regulatory obligation

Publicis CEO sparks debate. Are ad agencies cutting talent too fast for AI?
Publicis CEO sparks debate. Are ad agencies cutting talent too fast for AI?

Arthur Sadoun recently said clients want partners investing in talent—not just trimming costs. As AI reshapes advertising, ad majors seek to balance t...

AI copyright enters a new era
AI copyright enters a new era

Guest Column: The ANI and Anthropic cases are beginning to define when training language models is lawful and when it crosses into infringement, write...

Forget Page One: The New Brand Battle Is to Become ChatGPT’s Answer
Forget Page One: The New Brand Battle Is to Become ChatGPT’s Answer

As AI assistants reshape online shopping, brands are shifting focus from Google rankings to AI recommendations, making trust, structured data and cred...

OpenAI vs ANI: Court's interim relief to OpenAI raises bar for publisher copyright claims
OpenAI vs ANI: Court's interim relief to OpenAI raises bar for publisher copyright claims

The Delhi High Court, on Friday, delivered India’s clearest judicial signal yet on whether artificial intelligence companies can use copyrighted news...

Leadership Timeline
11 Updates
Aug 2026 Latest

Brad Lightcap — Chief Operating Officer (departure)

Brad Lightcap is leaving OpenAI after eight years to start something new.

Jul 2025

Uday Ruddarraju — Chief Technology Officer, Compute (appointment)

Uday Ruddarraju elevated as the Chief Technology Officer, Compute at OpenAI.

Oct 2023

Yashita Jhurani — Policy Advisor (appointment)

Yashita Jhurani has been appointed as Policy Advisor for OpenAI in India.

Oct 2023

Yashita Jhurani — Policy Advisor (appointment)

Yashita Jhurani has been appointed as Policy Advisor for OpenAI in India.

Oct 2023

Dali Rajic — Chief Revenue Officer (appointment)

Dali Rajic will join as Chief Revenue Officer, leading OpenAI’s global revenue organisation.

Oct 2023

Dali Rajic — Chief Revenue Officer (appointment)

Dali Rajic will join as Chief Revenue Officer, leading OpenAI’s global revenue organisation.

Oct 2023

Brianne Herman — B2B Integrated Marketing Lead (appointment)

OpenAI appoints Brianne Herman as B2B Integrated Marketing Lead after her stint as Integrated Marketing Manager.

Oct 2023

Prabhjeet Singh — Managing Director for India (appointment)

Prabhjeet Singh joins OpenAI to lead the India business.

Oct 2023

Sandhya Devanathan — VP, SEA and Australia (appointment)

Sandhya Devanathan will be joining OpenAI as VP, SEA and Australia.

Oct 2023

Sandhya Devanathan — VP, SEA and Australia (appointment)

Sandhya Devanathan joins OpenAI as VP, SEA and Australia.

Campaigns, Awards & Events
ChatGPT Ads Launch in India
Sep 2023
OpenAI announced the launch of ChatGPT Ads in India, making it available to logged-in adults using ChatGPT's F...
ChatGPT Ads Launch in India
Sep 2023
OpenAI rolls out ChatGPT Ads in India, making the country one of the latest markets to access the company's ad...
ChatGPT Ads Launch in India
Aug 2023
OpenAI launched self-serve access through Ads Manager across India, marking a significant milestone for ChatGP...
AI Insights
AI
  • Launch of GPT-6 Astra. OpenAI introduced GPT-6 Astra, which includes enhanced cybersecurity capabilities and stronger safety protocols.
  • Expansion into Indian Market. OpenAI has launched ChatGPT Ads in India, marking a strategic move to tap into a large user base and establish advertising revenue.
  • New Leadership Appointments. OpenAI has appointed Sandhya Devanathan as VP for SEA and Australia and Prabhjeet Singh as Managing Director for India, indicating a focus on regional leadership.
  • Ad Revenue Potential in India. With a large population, India presents a significant opportunity for OpenAI to generate ad revenue through ChatGPT Ads, which could outperform previous markets.
  • Self-Serve Ads Manager Launch. OpenAI's self-serve Ads Manager is set to open on September 4, allowing advertisers to manage their campaigns with daily budgets starting at ₹725.
? FAQs
AI
GPT-6 Astra is OpenAI's latest AI model, featuring enhanced capabilities and stronger safety protocols.
ChatGPT Ads were rolled out in India recently, with the self-serve Ads Manager set to open on September 4.
WPP and Omnicom have been named as the first agency partners for ChatGPT Ads.
Sandhya Devanathan's appointment as VP for SEA and Australia comes amid regulatory scrutiny in India, highlighting OpenAI's strategic focus on the region.
Advertisers can start with daily budgets as low as ₹725 for ChatGPT Ads.
AI-assisted summary, reviewed by our newsroom
AI

OpenAI has recently launched GPT-6 Astra, enhancing its AI capabilities while implementing stronger safety protocols. Additionally, the company has rolled out ChatGPT Ads in India, aiming to establish a significant advertising presence in a market with high potential for conversational AI.

Key Executives
3 People
SD
Sandhya Devanathan
VP, SEA and Australia
PS
Prabhjeet Singh
Managing Director for India
BH
Brianne Herman
B2B Integrated Marketing Lead
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