While Sadoun did not identify the two accounts, he was likely referring to Microsoft and PepsiCo
Microsoft
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Leadership Changes
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Latest News
17 Articles
Publicis Sapient instrumental in two major account wins without pitching: Arthur Sadoun
NYT, Economist, AFP join SPUR coalition to curb unpaid AI use of publisher content
The coalition now includes more than 80 publishers across over 20 countries and is developing technical standards to track how AI systems use journali...
Ryan Roslansky to leave Microsoft after nearly 18 years
Microsoft Chairman and CEO Satya Nadella announced Roslansky’s departure in a memo to employees
NVIDIA launches Open Agent Safety Platform for AI security
Recent security incidents have underscored the need to equip organizations with open, customizable tools that enforce more control over long-running a...
The ad after the ad: Are brands now designing for the conversation?
As ads enter ChatGPT, Gemini, and Copilot, Indian creative leaders say the brief must plan for what a brand says after the ad ends
OpenAI’s TOI & IE deals spark wider interest among news publishers
With the BCCL deal pegged at around $5 million a year and the Indian Express Group at about $3 million, several Indian publishers are exploring simila...
Are AI platforms building advertising’s next walled gardens?
As assistants begin combining intent, recommendations, advertising and commerce inside the same interface, conversational AI could add a new layer to...
The First Shot: How a quiet ad policy change signals a new AI platform war
By barring rivals from advertising competing image and voice tools as it launches similar products, OpenAI has drawn a competitive line that could rai...
The pitch that never happened
Guest Column: Two global cola companies, three holding companies and a buying process that has quietly changed shape thanks to consolidation, writes m...
What does an ad look like inside AI? ChatGPT and Google are starting to answer
With ChatGPT Ads live in India and Google testing conversational AI Search formats, advertisers face a new medium where assistance and promotion incre...
Disney appoints Jennifer Creegan as Head of Marketing Technology & Operations
Creegan joins The Walt Disney Company after a 27-year career at Microsoft
From India to the World: The rise of the Indian global manager
Guest Column: Ganapathy Viswanathan explains why India’s demanding business environment is shaping global leaders and inspiring a new generation
AI: Artificial Intelligence or Artificial Irrelevance?
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores the opportunities & challenges of AI-generated content & whether...
Big Tech’s Q2 results: AI is moving from improving advertising to running it
Alphabet, Meta, Amazon and Microsoft collectively reported another quarter of robust growth, driven by digital advertising, cloud computing and enterp...
Ranjivjit Singh at 60: Business leader & marketing statesman who keeps reinventing himself
From shaping brands at Microsoft, HP and Samsung to driving transformation at Hero MotoCorp, Ranjivjit Singh's career reflects three decades of leader...
The AI bill shock: Why the companies spending the most are learning the hardest lessons
Devang Shah, Chief Business Officer – Consumer, Industrials & Commerce, CXM at dentsu India, writes about how organisations are moving beyond AI adopt...
The Death of the Marketing Dashboard: Why AI Agents Will Explain Results
AI agents are reshaping marketing analytics by moving beyond dashboards to explain results, recommend actions and accelerate decision making for CMOs.
Leadership Timeline
5 Updates
Dec 2023
Latest
Ryan Roslansky — Executive Vice President of Microsoft 365 (departure)
Ryan Roslansky is set to leave Microsoft after nearly 18 years with the company.
Dec 2023
Ryan Roslansky — Executive Vice President of Microsoft 365 (departure)
Ryan Roslansky is set to leave Microsoft after nearly 18 years with the company.
Nov -0001
Ranjivjit Singh — Chief Marketing Officer (appointment)
Beginning his leadership journey at Microsoft India, where he served as Chief Marketing Officer for over seven years.
Nov -0001
Satya Nadella — CEO (appointment)
Satya Nadella's rise at Microsoft represents Indian leadership in the global corporate landscape.
Nov -0001
Satya Nadella — CEO (appointment)
Satya Nadella's leadership at Microsoft represents the rise of Indian executives in global management.
AI Insights
AI
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AI Ethics and Standards. Microsoft has joined a coalition with over 80 publishers to establish technical standards for the ethical use of AI in journalism.
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Marketing Partnerships. Microsoft is likely one of the major accounts won by Publicis Sapient without a formal pitch, highlighting its strategic partnerships in marketing.
FAQs
AI
Microsoft has joined the SPUR coalition, which includes over 80 publishers, to develop standards for the ethical use of AI in journalism.
Microsoft is reportedly one of the major accounts won by Publicis Sapient without a formal pitch.
Ryan Roslansky is leaving Microsoft after nearly 18 years, as announced by CEO Satya Nadella.
The SPUR coalition focuses on curbing unpaid AI use of publisher content and developing technical standards for AI systems.
Microsoft is actively engaging in marketing partnerships and exploring new advertising formats through AI platforms.
AI-assisted summary, reviewed by our newsroom
AI
Microsoft is actively involved in discussions around the ethical use of AI in journalism, joining a coalition with major publishers to develop standards for AI content usage. Additionally, the company is reportedly a key client for Publicis Sapient, indicating its ongoing investment in marketing and advertising strategies.
Key Executives
2 People
SN
Satya Nadella
Chairman and CEO
RR
Ryan Roslansky
Former Executive