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Latest News
16 Articles
TV ad activity drops 8.6% amid BARC blackout; digital surges 24.5%
TV ad activity drops 8.6% amid BARC blackout; digital surges 24.5%

Data from TAM AdEx for July 1 to September 28, 2026, shows television’s advertising index falling to 91.4, against a year-earlier base of 100

Adobe completes acquisition of AI company Topaz Labs
Adobe completes acquisition of AI company Topaz Labs

Topaz Labs will continue as a standalone brand

Digital ad impressions rise 44% as ecommerce, software and services fuel growth: TAM AdEx
Digital ad impressions rise 44% as ecommerce, software and services fuel growth: TAM AdEx

The report also highlights the widening pool of advertisers that are present exclusively on digital rather than television

The First Shot: How a quiet ad policy change signals a new AI platform war
The First Shot: How a quiet ad policy change signals a new AI platform war

By barring rivals from advertising competing image and voice tools as it launches similar products, OpenAI has drawn a competitive line that could rai...

OpenAI restricts rival AI ad campaigns in ChatGPT
OpenAI restricts rival AI ad campaigns in ChatGPT

The change was not publicly announced. Doug Wyatt, Senior Director for Americas Media at Adobe, confirmed the notification to media outlets

Accenture appoints Emma Chalwin as CMO
Accenture appoints Emma Chalwin as CMO

The post was vacant since December

When AI recommends a brand, is that advertising?
When AI recommends a brand, is that advertising?

As ChatGPT ads go live in India, marketers are drawing a hard line between paid placement and earned AI recommendation, and racing to earn it

Anil Chakravarthy Named New CEO of Adobe Starting December 1
Anil Chakravarthy Named New CEO of Adobe Starting December 1

Shantanu Narayen will transition to Executive Chair

Adobe acquires Indian AI startup Rilo
Adobe acquires Indian AI startup Rilo

Rilo was founded by IIT Bombay alumni Dhruv Jaglan and Georgi Boby in September 2025

Martech platforms often merge. So why is this Deal one of a kind?
Martech platforms often merge. So why is this Deal one of a kind?

The upcoming merger of Resulticks with Diginex is a maiden effort to bring to the table business models as different as chalk and cheese, writes R Cha...

From India to the World: The rise of the Indian global manager
From India to the World: The rise of the Indian global manager

Guest Column: Ganapathy Viswanathan explains why India’s demanding business environment is shaping global leaders and inspiring a new generation

If AI predicts what will work, should creatives listen?
If AI predicts what will work, should creatives listen?

As predictive AI tools promise to de-risk campaigns before they air, India's creative leaders are debating whether the data sharpens judgement or repl...

Happy Birthday, Sunil Grover: Ads that are marketing gold
Happy Birthday, Sunil Grover: Ads that are marketing gold

As comedian Sunil Grover celebrates his birthday today, we look at why his endorsement journey has been so memorable

Forget Page One: The New Brand Battle Is to Become ChatGPT’s Answer
Forget Page One: The New Brand Battle Is to Become ChatGPT’s Answer

As AI assistants reshape online shopping, brands are shifting focus from Google rankings to AI recommendations, making trust, structured data and cred...

AI agents may soon shop and pay. Are brands ready?
AI agents may soon shop and pay. Are brands ready?

According to a recent report, the National Payments Corporation of India is developing a common protocol through which verified AI agents could initia...

DEPT's Jonathan Whiteside and Yash Mody on Why Agentic AI Requires Enterprise Redesign
DEPT's Jonathan Whiteside and Yash Mody on Why Agentic AI Requires Enterprise Redesign

DEPT® executives explain why agentic AI requires enterprises to redesign workflows, strengthen governance and combine AI agents with human oversight.

Leadership Timeline
6 Updates
Dec 2026 Latest

Anil Chakravarthy — President and Chief Executive Officer (appointment)

Anil Chakravarthy appointed as Adobe's next CEO.

Dec 2026

Anil Chakravarthy — CEO (appointment)

Anil Chakravarthy to take over as Adobe CEO.

Oct 2023

Eric Yang — CEO (appointment)

Eric Yang will join Adobe's Digital Video and Audio team following the acquisition of Topaz Labs.

Nov -0001

Shantanu Narayen — CEO (appointment)

Shantanu Narayen's leadership at Adobe exemplifies the rise of Indian executives.

Nov -0001

Shantanu Narayen — CEO (appointment)

Shantanu Narayen's role at Adobe highlights the global impact of Indian executives.

Nov -0001

Eric Yang — CEO (appointment)

Eric Yang will join Adobe's Digital Video and Audio team.

Campaigns, Awards & Events
Digital Advertising Growth 2026
Jan 2026
Adobe Software India emerged as the largest advertiser, accounting for 4% of digital ad impressions.
Airtel x Adobe Express Campaign
Jan 2023
A campaign featuring Sunil Grover as a family astrologer promoting Adobe Express to make design accessible.
AI Insights
AI
  • Acquisition Strategy. Adobe's acquisition of Topaz Labs and Rilo highlights its strategic focus on enhancing its AI capabilities and expanding its market presence in the technology sector.
  • Digital Advertising Growth. With a 44% rise in digital ad impressions, Adobe is well-positioned to capitalize on the growing trend of advertisers shifting from traditional TV to digital platforms.
? FAQs
AI
Adobe has recently acquired AI company Topaz Labs and Indian AI startup Rilo.
Topaz Labs will continue as a standalone brand, which indicates Adobe's commitment to enhancing its AI offerings.
Adobe is experiencing significant growth in digital ad impressions, which have risen by 44%.
Anil Chakravarthy has been named the new CEO of Adobe, starting December 1.
Competitors like OpenAI are restricting rival ad campaigns, which may influence Adobe's advertising strategies and market positioning.
AI-assisted summary, reviewed by our newsroom
AI

Adobe has recently completed the acquisition of AI company Topaz Labs, which will continue to operate as a standalone brand. Additionally, Adobe has acquired Indian AI startup Rilo, founded by IIT Bombay alumni, further strengthening its position in the AI sector.

Key Executives
2 People
AC
Anil Chakravarthy
CEO
SN
Shantanu Narayen
Executive Chair
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