With IRS stalled, BARC ratings disrupted, no common OOH currency & radio seeking relevance, measurement gaps are making traditional media harder to ju...
Meta
29
Articles
12
Leadership Changes
5
Events
2
People
Latest News
29 Articles
India’s ₹1.55 Lakh Cr ad market has a measurement problem. Digital is winning by default
MartechAI Exclusive: Meta, Modi & OpenAI: Questions around Sandhya Devanathan’s exit
Sandhya Devanathan’s move from Meta to OpenAI follows weeks of regulatory scrutiny in India, raising questions about the timing and her new mandate ex...
ChatGPT Ads just hit $1bn run rate. Now comes the price test in India
Advertisers remain cautious about paying a premium until ChatGPT Ads proves its ROI
Sandhya Devanathan to join OpenAI
Devanathan will be joining OpenAI as VP, SEA and Australia
From Reels to WhatsApp and AI: The Meta India Sandhya Devanathan leaves behind
More than three years later, Devanathan is leaving a rather different Meta behind
Sandhya Devanathan moves on from Meta
Sandhya Devanathan served as the Vice President & Head - India and South East Asia
Founder-led PR is not the differentiator. What you do with the founder is.
Priyan DC, CEO, Star Squared PR, writes that the single biggest reason founder content has lost its power is that it asks nothing of the person publis...
Meta’s $18 billion settlement; stricter controls for users under 18
Guest Column: Marketing veteran Shubhranshu Singh says the decision shaping how Facebook and Instagram engage with teenagers is bigger news than the f...
Meta agrees to $16.68 billion settlement over alleged social media harms to children
The landmark settlement resolves claims brought by 29 US states and ends a federal trial in Oakland, California
Instagram head Adam Mosseri defends Meta’s teen safety record in addiction trial
The trial is part of mounting legal pressure on social media companies over their treatment of younger users
From ₹1 lakh budget to the big screen: How MSMEs are driving India’s CTV boom
For regional and MSME advertisers, the combination of a large-screen environment and local targeting is particularly attractive
Meta’s Jessica Shoemaker joins Netflix as Global Director of Product Marketing
At Meta, she served as Head of Product Marketing, Retail and CPG
How much is one more scroll worth? Meta trial puts attention economics under scrutiny
Brands may now have to place greater emphasis on outcomes, meaningful engagement and quality of reach rather than treating every additional minute ins...
If AI runs the campaign, who owns the mistake?
With rising AI automation in advertising, brands, agencies and platforms are grappling with where accountability should ultimately lie
Meta faces $1.4 trillion US trial over alleged ‘addictive’ Facebook, Instagram design
The case stems from litigation brought by a coalition of 29 US state attorneys general against Meta in 2023
Brand India 2026: From Incredible India to a global growth engine
Aanchal Arora, MD and Chairperson of 1702 Digital, explores how Brand India is evolving into a globally influential, digitally mature growth engine
NHRC seeks Meta ad, payment details over alleged sexual content
In an order dated Aug 13, NHRC took cognisance of a complaint alleging that pornographic sexually explicit material was being promoted through paid ad...
Nikhil Kant exits Flix, joins Meta’s Consumer Marketing team
He served as India Team Lead - Marketing and Sales at Flix
Meta, Google, others to face thousands of alleged social media addiction lawsuits in US
The US cases form part of a wider regulatory push around social media use and children
Harsha Subramaniam Joins BBC as Regional Director for South Asia
Harsha Subramaniam will lead editorial content and business operations in the region
Leadership Timeline
12 Updates
Jun 2026
Latest
Sandhya Devanathan — Vice President and Head of India and Southeast Asia (departure)
Sandhya Devanathan exits Meta after a decade, marking a significant leadership change in the company.
Oct 2023
Nikhil Kant — Consumer Marketing team member (appointment)
Nikhil Kant has joined Meta’s Consumer Marketing team.
Oct 2023
Nikhil Kant — Consumer Marketing team member (appointment)
Nikhil Kant joins Meta’s Consumer Marketing team.
Oct 2023
Jessica Shoemaker — Global Director of Product Marketing (appointment)
Jessica Shoemaker has joined Netflix as Global Director of Product Marketing after nearly a decade at Meta.
Oct 2023
Adam Mosseri — Head of Instagram (appointment)
Adam Mosseri defends Meta's handling of teen safety during a trial.
Oct 2023
Sandhya Devanathan — Vice President & Head - India and South East Asia (departure)
Sandhya Devanathan moves on from Meta after more than a decade.
Sep 2023
Sandhya Devanathan — Vice President & Head - India and South East Asia (departure)
Sandhya Devanathan moved on from Meta after more than a decade.
Sep 2023
Sandhya Devanathan — Vice President & Head - India and South East Asia (departure)
Sandhya Devanathan departs from Meta after more than a decade.
Aug 2023
Sandhya Devanathan — Vice President (departure)
Sandhya Devanathan announced her departure from Meta after more than a decade.
Jul 2023
Kunal Shah — head of WhatsApp (appointment)
Kunal Shah just joined as our new head of WhatsApp.
AI Insights
AI
-
Regulatory Scrutiny Impact. The exit of Sandhya Devanathan from Meta to OpenAI raises questions about the company's regulatory challenges in India, highlighting the scrutiny faced by tech giants in the region.
-
Teen Safety Legal Challenges. Meta is under increasing legal pressure regarding its safety measures for younger users, as evidenced by the recent settlements related to social media harms to children.
-
Digital Advertising Growth. With traditional media struggling due to measurement issues, digital advertising, particularly on platforms like Meta, is gaining traction as advertisers seek more reliable metrics.
FAQs
AI
Sandhya Devanathan, the Vice President & Head for India and Southeast Asia, has left Meta to join OpenAI.
Meta has agreed to significant settlements totaling over $34 billion related to alleged social media harms to children.
Meta is experiencing growth in digital advertising as traditional media faces measurement challenges, pushing ad dollars towards digital platforms.
ChatGPT Ads have reached a $1 billion run rate, but advertisers are cautious about premium pricing until they see proven ROI.
The regulatory scrutiny has led to leadership changes and raises concerns about Meta's future strategies and operations in the Indian market.
AI-assisted summary, reviewed by our newsroom
AI
Meta has been navigating significant challenges in India, including the departure of Sandhya Devanathan, its Vice President for India and Southeast Asia, amid regulatory scrutiny. The company is also facing legal pressures related to user safety, particularly concerning its impact on teenagers, culminating in substantial settlements totaling over $34 billion.
Key Executives
2 People
SD
Sandhya Devanathan
Former Vice President & Head - India and South East Asia
AM
Adam Mosseri
Head of Instagram