Industry executives say advertisers rarely know how much of their spend reaches actual media—or who profits from the rest
Mandrake Tech Labs
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Articles
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Leadership Changes
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People
Latest News
11 Articles
Kickbacks behind the clicks: Who really benefits from the advertiser’s ₹100?
ChatGPT Ads just hit $1bn run rate. Now comes the price test in India
Advertisers remain cautious about paying a premium until ChatGPT Ads proves its ROI
As microdramas take off, brands move from placement to participation
From JK Super Cement to Meesho and RuPay to Tinder and P&G, brands are moving beyond product placement, betting on serialised storytelling to build de...
From legacy media to next-gen adtech: Celebrating Rajkumar Remalli
Rajkumar Remalli’s birthday today marks a personal milestone and offers a chance to look back at a professional journey shaped alongside India’s evolv...
Redcliffe Labs appoints Ramesh Krishnan as Independent Director
Ramesh Krishnan is currently the Founder and CEO of Medagg Healthcare
Quora appoints The Nimble Labs as authorized sales partner for India
The Nimble Labs will manage Quora's local ad sales and commercial operations in India, with advertisers reporting uninterrupted campaign continuity tw...
Medanta Labs appoints Abhishek Marwah as DGM - Head of Marketing
He was previously serving as AGM - Product Marketing at Pathkind Labs
New disability rules put OTTs, digital publishers, Big Tech on two-year compliance clock
The draft has been placed in the public domain for objections and suggestions for 30 days from the date the Gazette notification is made available
Suresh Balakrishna embarks on new chapter with advisory and Board roles
Suresh will be joining VIT Business School of VIT Chennai as a Consultant. He will also be joining The Impact Collective as a Consultant
Mobavenue AI unveils new brand identity, launches Mobavenue Neural Engine
The rebrand marks the company's evolution from a bootstrapped Mumbai startup to a listed, global AdTech platform
JioStar's Rubbal Datta to join Mandrake Tech Labs as CEO-Designate
Datta has over 26 years of leadership across government relations, media, and sports broadcasting, with senior roles at JioStar, Sahara India, Moser B...
Leadership Timeline
5 Updates
Aug 2026
Latest
Rubbal Datta — CEO-Designate (appointment)
Mandrake Tech Labs has named Rubbal Datta as CEO-Designate.
Aug 2026
Rubbal Datta — CEO-Designate (appointment)
Mandrake Tech Labs has named Rubbal Datta as CEO-Designate.
Aug 2026
Ramesh Krishnan — Independent Director (appointment)
Ramesh Krishnan appointed as Independent Director on the Board of Redcliffe Labs.
Jun 2026
Shuhel Pistawala — Regional Director (appointment)
The Nimble Labs appointed as Quora's Authorized Sales Partner for India.
Oct 2023
Abhishek Marwah — DGM - Head of Marketing (appointment)
Abhishek Marwah has joined Medanta Labs as DGM - Head of Marketing.
AI Insights
AI
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Focus on Transparency in Advertising. Mandrake Tech Labs is emphasizing the need for transparency in how advertising budgets are allocated and spent, addressing concerns about the actual reach of ad dollars.
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Adaptation to New Advertising Technologies. The company is adapting to the increasing prominence of AI-driven advertising solutions, such as ChatGPT Ads, which are currently under scrutiny for their return on investment.
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Engagement with Mobile-First Audiences. Mandrake Tech Labs is aligning its strategies with the trend of brands moving towards serialized storytelling to engage mobile-first audiences more effectively.
FAQs
AI
Mandrake Tech Labs focuses on enhancing transparency and effectiveness in digital advertising.
The company is adapting by exploring AI-driven advertising solutions and addressing ROI concerns associated with them.
Mandrake Tech Labs is following the trend of brands engaging in serialized storytelling to connect with mobile-first audiences.
The company is facing challenges related to the rising costs of new advertising technologies and the need to prove their ROI to advertisers.
Mandrake Tech Labs is advocating for clearer insights into how advertising budgets are spent and who benefits from them.
AI-assisted summary, reviewed by our newsroom
AI
Mandrake Tech Labs is actively engaging in the evolving landscape of digital advertising, focusing on enhancing transparency and effectiveness in ad spending. The company is navigating the challenges posed by the rising costs and ROI concerns associated with new advertising technologies like ChatGPT Ads.
Key Executives
2 People
RR
Rajkumar Remalli
Founder
RK
Ramesh Krishnan
Independent Director