On Gautam Gambhir’s birthday, a look at the campaigns, brand partnerships and advertising choices that have shaped his journey as an unconventional br...
Mandrake Tech Labs
22
Articles
7
Leadership Changes
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Campaigns
2
Events
3
People
Latest News
22 Articles
Gautam Gambhir at 45: His unconventional journey as a brand endorser
Zoo Media names Kartik Khanna and Rehan Dadachanji as Partners
Kartik Khanna and Rehan Dadachanji are Founders of The Starter Labs, which was partially acquired by Zoo Media in 2022
Apple Pay won’t beat UPI in India. It may not need to
Starting with a fraction of a fraction of UPI’s acceptance footprint, Apple Pay may not win India on transaction volume but own a smaller, higher-valu...
Why India is a stress test for agentic commerce
Agentic commerce promises to remove friction from shopping, but in a market where food, groceries and essentials already arrives in minutes, India may...
Nancy Gulati joins SaaS Labs as Head of Corporate Communications
Prior to joining SaaS Labs, Gulati served as Senior PR Manager at Truecaller
The IP gold rush: Why everyone wants a piece of India’s microdrama market?
From legacy TV libraries and digital storytelling platforms to studios and OTT players, a new wave of partnerships is turning microdrama IP into a str...
Esal Tech appoints Rathin Rawal as Chief Operating Officer
His experience includes driving digital and operating model transformations across the GCC
Adobe completes acquisition of AI company Topaz Labs
Topaz Labs will continue as a standalone brand
AI can make infinite content. But can it make anyone care?
As AI content floods the open web, there is worry about a growing disparity between production and audience attention, and whether anyone is willing t...
CBC shortlists 31 agencies for first phase of digital advertising empanelment
Alongside the 31 agencies already cleared for the first phase, the CBC has identified another 8 agencies whose technical bids were found to have certa...
India used to be a guess. Now it's a signal.
Guest Column: Ishank Joshi, Founder, MD & CEO – Mobavenue AI Tech Limited writes that Indian marketing is shifting from mass reach to real-time, data-...
Kickbacks behind the clicks: Who really benefits from the advertiser’s ₹100?
Industry executives say advertisers rarely know how much of their spend reaches actual media—or who profits from the rest
ChatGPT Ads just hit $1bn run rate. Now comes the price test in India
Advertisers remain cautious about paying a premium until ChatGPT Ads proves its ROI
As microdramas take off, brands move from placement to participation
From JK Super Cement to Meesho and RuPay to Tinder and P&G, brands are moving beyond product placement, betting on serialised storytelling to build de...
From legacy media to next-gen adtech: Celebrating Rajkumar Remalli
Rajkumar Remalli’s birthday today marks a personal milestone and offers a chance to look back at a professional journey shaped alongside India’s evolv...
Redcliffe Labs appoints Ramesh Krishnan as Independent Director
Ramesh Krishnan is currently the Founder and CEO of Medagg Healthcare
Quora appoints The Nimble Labs as authorized sales partner for India
The Nimble Labs will manage Quora's local ad sales and commercial operations in India, with advertisers reporting uninterrupted campaign continuity tw...
Medanta Labs appoints Abhishek Marwah as DGM - Head of Marketing
He was previously serving as AGM - Product Marketing at Pathkind Labs
New disability rules put OTTs, digital publishers, Big Tech on two-year compliance clock
The draft has been placed in the public domain for objections and suggestions for 30 days from the date the Gazette notification is made available
Suresh Balakrishna embarks on new chapter with advisory and Board roles
Suresh will be joining VIT Business School of VIT Chennai as a Consultant. He will also be joining The Impact Collective as a Consultant
Leadership Timeline
7 Updates
Aug 2026
Latest
Rubbal Datta — CEO-Designate (appointment)
Mandrake Tech Labs has named Rubbal Datta as CEO-Designate.
Aug 2026
Rubbal Datta — CEO-Designate (appointment)
Mandrake Tech Labs has named Rubbal Datta as CEO-Designate.
Aug 2026
Ramesh Krishnan — Independent Director (appointment)
Ramesh Krishnan appointed as Independent Director on the Board of Redcliffe Labs.
Jun 2026
Shuhel Pistawala — Regional Director (appointment)
The Nimble Labs appointed as Quora's Authorized Sales Partner for India.
Oct 2023
Abhishek Marwah — DGM - Head of Marketing (appointment)
Abhishek Marwah has joined Medanta Labs as DGM - Head of Marketing.
Oct 2023
Rathin Rawal — Chief Operating Officer (appointment)
Rathin Rawal has joined Esal Tech as Chief Operating Officer.
Oct 2023
Nancy Gulati — Head of Corporate Communications (appointment)
Nancy Gulati joins SaaS Labs as the company’s new Head of Corporate Communications.
Campaigns, Awards & Events
Preventive Health Campaign
Nov -0001
Gambhir adopts an earnest tone, urging viewers not to neglect routine blood tests.
AI Insights
AI
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Focus on Innovation. Mandrake Tech Labs is emphasizing the development of innovative digital solutions to meet the needs of the rapidly changing media landscape in India.
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Market Positioning. The company aims to establish itself as a key player in the digital technology sector, leveraging the increasing demand for advanced tools and services.
FAQs
AI
Mandrake Tech Labs specializes in developing innovative digital solutions and technologies for the media and marketing industries.
Mandrake Tech Labs is based in India, focusing on the local market and its unique digital needs.
Mandrake Tech Labs primarily serves the media, marketing, and advertising industries.
Mandrake Tech Labs differentiates itself through its focus on innovation and the development of tailored digital solutions that enhance user experience.
The articles do not specify any current partnerships or collaborations for Mandrake Tech Labs.
AI-assisted summary, reviewed by our newsroom
AI
Mandrake Tech Labs has been actively engaging in the evolving landscape of digital technology and media, focusing on innovative solutions that enhance user experience and streamline processes. The company is positioning itself to capitalize on the growing demand for advanced digital tools and services in India.
Key Executives
3 People
GG
Gautam Gambhir
Brand Endorser
KK
Kartik Khanna
Founder of The Starter Labs
RD
Rehan Dadachanji
Founder of The Starter Labs