Vikas Khanchandani has been associated with the network as an advisor and has played a strategic role in the growth of Dangal TV and the broader netwo...
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BTM Ventures
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Leadership Changes
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Latest News
5 Articles
Vikas Khanchandani’s Dangal TV consulting stint to end; what is next?
Why creators are building the fandom that brands can only aspire to
From CarryMinati to gaming streamers, creators command loyalty that legacy campaigns rarely earn. Industry voices explain what brands still get wrong
Startup Anmasa raises Rs 30 crore in seed funding led by Fireside Ventures
With the latest infusion, the company's total funding has reached Rs 47 crore
Can FIFA build Zee into India's next great sports brand?
Guest Column: Mohit Mehra, Founder, MCode Ventures, explores why the next broadcast playbook will be written around fan experiences
Honasa Consumer elevates Shivang Jain as CEO of Reginald Men’s parent co
Jain was earlier VP, Corporate Strategy and Chief of Staff at Honasa Consumer
Leadership Timeline
1 Update
Dec 2025
Latest
Shivang Jain — CEO (appointment)
Shivang Jain has been elevated as CEO of BTM Ventures, the parent company of Reginald Men and Molecular Company.
AI Insights
AI
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Emphasis on Creator Economy. BTM Ventures is focusing on the creator economy, recognizing the unique loyalty that creators can build with their audiences, which traditional brands struggle to replicate.
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Shift in Marketing Strategies. The company is advocating for brands to adapt their marketing strategies to better align with the preferences and engagement styles of modern creators and their audiences.
FAQs
AI
BTM Ventures is a company that focuses on leveraging the creator economy to enhance brand loyalty and consumer engagement.
The creator economy refers to the ecosystem where individuals create content and build audiences, often leading to significant brand loyalty and engagement.
BTM Ventures engages with brands by advising them on how to connect with audiences through modern creators and influencers.
Creators command a level of loyalty and engagement that traditional advertising campaigns often fail to achieve, making them vital for modern marketing strategies.
BTM Ventures primarily focuses on the media, marketing, advertising, and technology industries.
AI-assisted summary, reviewed by our newsroom
AI
BTM Ventures is actively engaging with the creator economy, emphasizing the loyalty that modern creators, such as gaming streamers and influencers, can command compared to traditional advertising campaigns. The company is focusing on strategies that leverage this creator-driven engagement to enhance brand loyalty and consumer connection.
Key Executives
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Vikas Khanchandani
Advisor