Previously, Sruti Ravi was Vice President - Strategy at InMobi
Myntra
12
Articles
5
Leadership Changes
7
Campaigns
3
People
Latest News
12 Articles
Myntra appoints Sruti Ravi as Vice President and Head of Strategy & Business Insights
AI Slop vs UGC: As synthetic content speeds up, can it win the trust game
The challenge today is whether AI-generated content can build the same trust, authenticity and relatability that audiences naturally associate with hu...
Sandeep Chandrasekaran promoted to Senior Director at Myntra
Chandrasekaran held the position of Director at Myntra before his promotion
Sunder Balasubramanian to exit Myntra as Chief Marketing Officer
Balasubramanian has over 20 years of experience across consumer technology, FMCG and advertising
Ranbir Kapoor Birthday: How brands are cashing in on his many on-screen personas
As Ranbir Kapoor turns 44, brands continue to draw on his film characters, celebrity status and growing entrepreneurial presence across FMCG, automobi...
Hit or Miss: The week in ads
Bollywood star power meets festive season storytelling as brands from Rungta Steel to Myntra deploy celebrity ensembles, regional narratives and cause...
Creator economy gets a commerce push as brands move closer to checkout
Industry players say YouTube expanding brand partnerships in terms of product tagging to help high-value or high-margin categories to scale; brands ca...
Digital ad impressions rise 44% as ecommerce, software and services fuel growth: TAM AdEx
The report also highlights the widening pool of advertisers that are present exclusively on digital rather than television
Hit or Miss: The week in ads
From LinkedIn BROs to rigged roulette wheels, brands turned this Raksha Bandhan into their most inventive sibling showdown yet
Senior leadership exits likely at Flipkart: Reports
As per reports, Gunjan Bhartia, Senior Vice President of business finance, and Amer Hussain, Vice President of supply chain for Grocery and Minutes ar...
Zakir Khan: How the ‘Sakht Launda’ turned relatability into an advertising asset
As Zakir Khan celebrates his 39th birthday, his brand collaborations show how staying true to his voice has become his biggest commercial strength
Heena Motwani appointed Senior VP - Digital Investments at Fulcrum
Motwani was earlier Senior Director, leading eCommerce media for The Coca-Cola Company and Dell; in her current role, HUL is the brand partner
Leadership Timeline
5 Updates
Oct 2023
Latest
Sunder Balasubramanian — Chief Marketing Officer (exit)
Sunder Balasubramanian announced his departure from Myntra after close to four years with the company.
Oct 2023
Sandeep Chandrasekaran — Senior Director (appointment)
Sandeep Chandrasekaran has been promoted to Senior Director at Myntra, leading the footwear, sports apparel and sporting goods business.
Oct 2023
Sandeep Chandrasekaran — Senior Director (promotion)
Sandeep Chandrasekaran has been promoted to Senior Director at Myntra, leading the footwear, sports apparel and sporting goods business.
Oct 2023
Sruti Ravi — Vice President and Head of Strategy & Business Insights (appointment)
Myntra appoints Sruti Ravi as Vice President and Head of Strategy & Business Insights.
Nov -0001
Nandita Sinha — CEO (departure)
Myntra CEO moved to Swiggy to lead Instamart.
Campaigns, Awards & Events
Bhai Code
Aug 2026
Myntra’s M-Now has launched 'Bhai Code' for Raksha Bandhan, turning the unwritten rules of siblinghood into a...
Digital Advertising Growth 2026
Jan 2026
Myntra Designs accounted for 1% of digital ad impressions.
Big Fashion Festival
Jan 2026
Ranbir Kapoor and Alia Bhatt featured in Myntra's 2026 Big Fashion Festival campaign.
Ultimate Glam Clan
Jan 2026
The program lets everyday shoppers earn rewards and commission by posting content about items they have bought...
Trends with Benefits
Jan 2024
A campaign featuring Zakir Khan and Jacqueline Fernandez, centered around trend-first fashion and humorous sto...
BFF
Oct 2023
Myntra has unveiled its Big Fashion Festival (BFF) campaign featuring brand ambassadors Alia Bhatt and Ranbir...
BFF
Nov -0001
Myntra has unveiled its Big Fashion Festival (BFF) campaign featuring brand ambassadors Alia Bhatt and Ranbir...
AI Insights
AI
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Leadership Changes. Myntra has appointed Sruti Ravi as the new Vice President and Head of Strategy & Business Insights, indicating a focus on strengthening its strategic direction.
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Promotion of Internal Talent. Sandeep Chandrasekaran's promotion to Senior Director reflects Myntra's commitment to recognizing and advancing internal talent.
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Marketing Leadership Transition. The exit of CMO Sunder Balasubramanian suggests a potential shift in Myntra's marketing strategy and approach as the company adapts to evolving market dynamics.
FAQs
AI
Sruti Ravi has been appointed as the new Vice President and Head of Strategy & Business Insights.
Sandeep Chandrasekaran has been promoted to Senior Director at Myntra.
Sunder Balasubramanian is exiting his role as Chief Marketing Officer.
Myntra is focusing on strengthening its strategic direction and adapting its marketing strategy.
The promotion of Sandeep Chandrasekaran indicates Myntra's commitment to recognizing and advancing internal talent.
AI-assisted summary, reviewed by our newsroom
AI
Myntra has recently made significant leadership changes, appointing Sruti Ravi as Vice President and Head of Strategy & Business Insights, while promoting Sandeep Chandrasekaran to Senior Director. Additionally, the company is experiencing a shift in its marketing leadership with the exit of Chief Marketing Officer Sunder Balasubramanian.
Key Executives
3 People
SR
Sruti Ravi
Vice President and Head of Strategy & Business Insights
SC
Sandeep Chandrasekaran
Senior Director
SB
Sunder Balasubramanian
Former Chief Marketing Officer