From LinkedIn BROs to rigged roulette wheels, brands turned this Raksha Bandhan into their most inventive sibling showdown yet
Myntra
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Articles
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Leadership Changes
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Campaigns
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People
Latest News
4 Articles
Hit or Miss: The week in ads
Senior leadership exits likely at Flipkart: Reports
As per reports, Gunjan Bhartia, Senior Vice President of business finance, and Amer Hussain, Vice President of supply chain for Grocery and Minutes ar...
Zakir Khan: How the ‘Sakht Launda’ turned relatability into an advertising asset
As Zakir Khan celebrates his 39th birthday, his brand collaborations show how staying true to his voice has become his biggest commercial strength
Heena Motwani appointed Senior VP - Digital Investments at Fulcrum
Motwani was earlier Senior Director, leading eCommerce media for The Coca-Cola Company and Dell; in her current role, HUL is the brand partner
Leadership Timeline
1 Update
Nov -0001
Latest
Nandita Sinha — CEO (departure)
Myntra CEO moved to Swiggy to lead Instamart.
Campaigns, Awards & Events
Bhai Code
Aug 2026
Myntra’s M-Now has launched 'Bhai Code' for Raksha Bandhan, turning the unwritten rules of siblinghood into a...
Trends with Benefits
Jan 2024
A campaign featuring Zakir Khan and Jacqueline Fernandez, centered around trend-first fashion and humorous sto...
AI Insights
AI
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Innovative Marketing Strategies. Myntra's recent campaigns for Raksha Bandhan highlight their focus on creative and relatable marketing, aiming to connect with consumers on a personal level.
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Focus on Festive Engagement. The company is leveraging festive occasions to enhance brand visibility and consumer engagement, indicating a strategic approach to seasonal marketing.
FAQs
AI
Myntra is known for being a leading online fashion and lifestyle retailer in India, offering a wide range of apparel, accessories, and home products.
Myntra engages with its customers through innovative marketing campaigns, collaborations with influencers, and festive promotions.
Myntra recently launched a creative campaign for Raksha Bandhan, focusing on relatable themes and innovative advertising techniques.
While specific social initiatives were not mentioned in the articles, Myntra often engages in community-focused campaigns and collaborations.
Myntra holds a strong market position as one of India's top online fashion retailers, known for its extensive product range and customer-centric approach.
AI-assisted summary, reviewed by our newsroom
AI
Myntra has been actively engaging in creative marketing strategies, particularly around festive occasions like Raksha Bandhan, showcasing innovative campaigns that resonate with their audience. The company continues to strengthen its brand presence through unique collaborations and advertising approaches.
Key Executives
2 People
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Gunjan Bhartia
Senior Vice President of Business Finance
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Amer Hussain
Vice President of Supply Chain for Grocery and Minutes