Jayant Prasad joins Myntra as Senior Director – Brand Management

Jayant Prasad has joined Myntra as Senior Director – Brand Management, bringing extensive experience across brand strategy, product development, merchandising, sales operations and apparel business management.

Prasad took up the role in October 2025. At Myntra, he is responsible for buying and design across private-label and licensed western wear and sports apparel brands, spanning multiple segments and occasions. His remit includes balancing outright and marketplace models and driving data-led merchandising to translate consumer trends into winning product assortments.

Before joining Myntra, Prasad spent four years at Arvind Fashions Limited, where he served as Director of Sales Operations for US Polo Assn and Business Head for USPA Denim and Kids Wear. He managed sales channels, revenue and profitability, seasonal inventory planning, and product strategy. As Business Head, he led a business with a reported P&L of ₹700 crore, focusing on product development, channel budgets and key performance indicators such as sell-through, markdowns and cost of goods sold.

Prasad previously spent more than 11 years at Aditya Birla Fashion and Retail Limited, working across several roles at Allen Solly. As AVP – Sales, he managed the brand’s sales and profit-and-loss performance across multiple channels, including multi-brand trade, large-format retail, outlet stores and e-commerce.

His earlier roles at Allen Solly included General Manager – Sales & Product for menswear, Group Manager – Product for menswear, and Product Manager for Solly Jeans Co. During this period, he worked on product transformation, pricing, category development, channel strategy and e-commerce growth.

Prasad began his career in apparel and garment processing, holding roles at ITC Limited, Spell Fashions and S&A Impex. At ITC, he specialised in wet processing and product development, led garment finishing and surface value-addition functions, and contributed to a new plant set-up. He received the company’s Business Excellence Award for his contribution in 2007–08.

His move to Myntra brings together more than two decades of experience across apparel product creation, sourcing, merchandising, brand development and commercial operations.