Bharat Media & Entertainment Group adjudged 'Agency of the Year'
Flipkart
14
Articles
5
Leadership Changes
9
Campaigns
1
Events
2
People
Latest News
14 Articles
e4m IMA South 2026: LuLu Group, Swiggy Instamart, Coromandel, Tata Motors and MYG win big
Hit or Miss: The week in ads
From LinkedIn BROs to rigged roulette wheels, brands turned this Raksha Bandhan into their most inventive sibling showdown yet
From impressions to attention, marketers rethink what makes an ad work
As consumers move between television, CTV, YouTube, Instagram, mobile and the open web, marketers are questioning whether impressions and reach are st...
Senior leadership exits likely at Flipkart: Reports
As per reports, Gunjan Bhartia, Senior Vice President of business finance, and Amer Hussain, Vice President of supply chain for Grocery and Minutes ar...
Hit or Miss: The week in ads
Explore this week's standout ad campaigns from Flipkart, Google, and more, showcasing creativity, humour, and a courtroom clash in the advertising wor...
When occasion inspires experiences: Rethinking how India shops and spends on holidays
Guest Column: Sr. Marketing Leader Yatnesh Pandey on how Indian consumers are shifting from buying products to purchasing experiences, making products...
How far can 'edgy' advertising go before it tips into bad judgement?
As brands chase shock value for cut-through, Flipkart's obituary-style sale ad reopens the debate on where provocation ends and poor judgement begins
Flipkart’s obituary-style Freedom Sale ad sparks backlash
An ad mimicking obituary notices to promote Flipkart’s Freedom Sale has triggered widespread criticism online, with author Shobhaa De calling for a co...
Hit or Miss: The week in ads
From heritage trails to freedom sales, mothers in uniform, to 80 stories of courage: this Independence Day, brands found new ways to say “Happy Azadi”
This year's Independence Day ads show new ways to say happy azadi
From heritage trails and 80 stories of courage to freedom sales and a mother's compassion, brands moved past the flag-and-jingle template this year
Aditya Chitta joins PhonePe Ads as Head of Large & Strategic Accounts
Aditya Chitta moves to PhonePe Ads after decade at Flipkart
Retail media's next challenge isn't scale. It's measurement
Marketers say the next phase of retail media growth will be defined not by shopper data alone, but by how quickly platforms turn that data into action...
Retail media grows from ad channel to digital shelf rent
Retail media has become a core performance channel, particularly for FMCG, beauty, electronics and brands reliant on quick commerce
Baishali Chatterjee joins Prime Video & Amazon MGM Studios as Head of Communications
She held communications leadership roles for several brands, including Netflix India, Vogue India, Lakmé Salon, Audible India, and others
Leadership Timeline
5 Updates
Oct 2023
Latest
Aditya Chitta — Head of Large & Strategic Accounts (departure)
Aditya Chitta departs from Flipkart after a decade to join PhonePe Ads.
Nov -0001
Gunjan Bhartia — senior vice president of business finance (departure)
Senior leadership departure from Flipkart.
Nov -0001
Amer Hussain — vice president of supply chain for Grocery and Minutes (departure)
Senior leadership departure from Flipkart.
Nov -0001
Gunjan Bhartia — senior vice president of business finance (departure)
Senior leadership exit from Flipkart.
Nov -0001
Amer Hussain — vice president of supply chain for Grocery and Minutes (departure)
Senior leadership exit from Flipkart.
Campaigns, Awards & Events
Hire a Rakhi Reminder
Aug 2026
Flipkart has turned the familiar Raksha Bandhan ritual of reminding brothers to buy gifts into a full-fledged...
Freedom Sale
Aug 2026
Flipkart's advertisement for its Freedom Sale borrowed the visual format of obituary notices, leading to backl...
Entertainment Ka Pardah
Oct 2023
Flipkart and Netflix reimagine the humble curtain as a media surface in a playful activation that connects the...
Hire a Rakhi Reminder
Oct 2023
Flipkart turns the task of reminding brothers about Raksha Bandhan gifts into a job, allowing sisters to recru...
Entertainment Ka Pardah
Oct 2023
A playful activation built around the very Indian habit of nosy neighbours peeking through windows, promoting...
Hire a Rakhi Reminder
Oct 2023
A campaign turning the task of reminding brothers about Raksha Bandhan gifts into an actual job.
Loot the British Raj
Aug 2023
Flipkart has turned the phrase 'British Raj' into a playful Independence Day activation for its Freedom Sale.
Loot the British Raj
Aug 2023
Flipkart has turned the phrase 'British Raj' into a playful Independence Day activation for its Freedom Sale.
AI Insights
AI
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Controversial Advertising Strategy. Flipkart's recent obituary-style ad for the Freedom Sale has drawn significant criticism, highlighting the risks associated with provocative marketing strategies.
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Leadership Instability. Reports of potential senior leadership exits, including key figures in business finance and supply chain, suggest possible challenges in maintaining strategic direction and operational efficiency.
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Shift in Consumer Behavior. As Indian consumers increasingly prioritize experiences over products, Flipkart may need to adapt its marketing strategies to align with this evolving consumer mindset.
FAQs
AI
Flipkart's obituary-style ad for its Freedom Sale faced backlash for being in poor taste, leading to calls for a consumer boycott.
Yes, reports suggest that senior leadership exits are likely, including the Senior Vice President of business finance and the Vice President of supply chain for Grocery.
Flipkart is recognizing a shift in consumer preferences from product purchases to experiential spending, which may influence its marketing strategies.
Flipkart has been utilizing provocative advertising strategies, as seen in their recent Freedom Sale ad, which has sparked debate about the effectiveness and appropriateness of such approaches.
The Independence Day ads reflect a broader trend among brands, including Flipkart, to move beyond traditional advertising templates and engage consumers in more meaningful ways.
AI-assisted summary, reviewed by our newsroom
AI
Flipkart has recently faced backlash over its provocative obituary-style advertisement for the Freedom Sale, which has sparked discussions about the boundaries of edgy advertising. Additionally, reports indicate potential senior leadership exits, raising concerns about stability within the company as it navigates a changing market landscape.
Key Executives
2 People
GB
Gunjan Bhartia
Senior Vice President of Business Finance
AH
Amer Hussain
Vice President of Supply Chain for Grocery