Flipkart

The group’s revenue from operations rose to ₹1,45,880 crore, while its net loss narrowed marginally by ₹178 crore to ₹8,468 crore

Data from TAM AdEx for July 1 to September 28, 2026, shows television’s advertising index falling to 91.4, against a year-earlier base of 100

Dibyendu Sen joins Flipkart Minutes from Criteo, where he most recently served as Senior Manager – Sales, Enterprise

As shoppers use AI to compare products and build shortlists, brands must win consideration earlier. This festive season, AI may not replace the funnel...

From Flipkart to Amazon, big festive campaigns are increasingly coming from independents, as brands chase sharper cultural ideas and faster turnaround...

Ranbir Kapoor's FMCG debut, Sachin Tendulkar's ChatGPT innings and festive face-offs from Amazon and Flipkart lead this week's best ads

As ads enter ChatGPT, Gemini, and Copilot, Indian creative leaders say the brief must plan for what a brand says after the ad ends

As Ranbir Kapoor turns 44, brands continue to draw on his film characters, celebrity status and growing entrepreneurial presence across FMCG, automobi...

Bollywood star power meets festive season storytelling as brands from Rungta Steel to Myntra deploy celebrity ensembles, regional narratives and cause...

As brands chase visibility across more platforms and formats, agency leaders debate whether content volume is diluting distinctive creative work

From legacy TV libraries and digital storytelling platforms to studios and OTT players, a new wave of partnerships is turning microdrama IP into a str...

Industry players say YouTube expanding brand partnerships in terms of product tagging to help high-value or high-margin categories to scale; brands ca...

The report also highlights the widening pool of advertisers that are present exclusively on digital rather than television

Local pitches accounted for 86% of assessed media spend, with 46 local reviews worth $719M against 16 global or multi-market pitches worth $119M, says...

WPP Media followed at +$198M and Omnicom Media Group at +$18M

As festive spending edges toward ₹1.5 lakh crore, agencies say the season has become one long story, told in chapters, not a single Diwali push

From Ravi Kishan’s viral charm to Bajaj’s nostalgic comeback, this week’s ads explore humour, nostalgia and fresh ways to connect with consumers

The shift was a key theme at “The Festive Surge: Winning India’s Billion Shoppers,” an exclusive closed-door leadership roundtable hosted by e4m with...

She has joined L’Oreal as General Manager and CMI Head (VP)

From reimagining cultural symbols to bringing festive traditions into the home, brands are finding new ways to celebrate Bappa this Ganesh Chaturthi