Cannes LIONS has published its Creativity Report 2026, identifying trends behind this year's award-winning works, from fair value exchanges to radical...
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Latest News
7 Articles
Cannes Lions Creativity Report: 4 trends redefining how brands turn creativity into growth
Varsha Mahadevan joins Uber as Director of Engineering – GenAI Platform
Mahadevan was earlier with Coinbase as Director of Engineering, Head of AI Platform.
Nikhil Kant exits Flix, joins Meta’s Consumer Marketing team
He served as India Team Lead - Marketing and Sales at Flix
The death of serendipity: Echo chambers consumers built, marketers fed
Guest Column: Shveta Singh, founder of Iridescent Lens and independent marketing consultant, examines how marketers and consumers have together traded...
The AI bill shock: Why the companies spending the most are learning the hardest lessons
Devang Shah, Chief Business Officer – Consumer, Industrials & Commerce, CXM at dentsu India, writes about how organisations are moving beyond AI adopt...
EssenceMediacom retains Uber APAC media account
The account will continue to be led out of Australia, with Maddison Keogh, Client Managing Partner, leading teams across the seven markets
The new creative brief: Don't just make an ad, create a moment too
As attention fractures across screens, Indian brands are trading campaigns for participation, betting on moments audiences live in, rather than scroll...
Leadership Timeline
1 Update
Oct 2023
Latest
Varsha Mahadevan — Director of Engineering - GenAI Platform (appointment)
Varsha Mahadevan has joined Uber as Director of Engineering – GenAI Platform.
Campaigns, Awards & Events
EssenceMediacom retains Uber APAC media account
Oct 2023
Uber continues its partnership with EssenceMediacom across APAC.
AI Insights
AI
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Leadership Change. Varsha Mahadevan has joined Uber as Director of Engineering for the GenAI Platform, bringing her expertise from Coinbase.
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Media Account Retention. EssenceMediacom has retained Uber's APAC media account, which will be managed from Australia, reflecting confidence in their marketing strategy.
FAQs
AI
Varsha Mahadevan has been appointed as the Director of Engineering for the GenAI Platform.
EssenceMediacom is managing Uber's APAC media account.
Uber is focusing on advancements in artificial intelligence with the new GenAI Platform.
The APAC media account is being led from Australia.
She was the Director of Engineering and Head of AI Platform at Coinbase.
AI-assisted summary, reviewed by our newsroom
AI
Uber has recently strengthened its engineering leadership by appointing Varsha Mahadevan as the Director of Engineering for its GenAI Platform, signaling a focus on artificial intelligence advancements. Additionally, Uber's media account for the APAC region has been retained by EssenceMediacom, indicating a stable marketing strategy in the region.
Key Executives
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VM
Varsha Mahadevan
Director of Engineering, GenAI Platform