Mahadevan was earlier with Coinbase as Director of Engineering, Head of AI Platform.
Uber
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Latest News
6 Articles
Varsha Mahadevan joins Uber as Director of Engineering – GenAI Platform
Nikhil Kant exits Flix, joins Meta’s Consumer Marketing team
He served as India Team Lead - Marketing and Sales at Flix
The death of serendipity: Echo chambers consumers built, marketers fed
Guest Column: Shveta Singh, founder of Iridescent Lens and independent marketing consultant, examines how marketers and consumers have together traded...
The AI bill shock: Why the companies spending the most are learning the hardest lessons
Devang Shah, Chief Business Officer – Consumer, Industrials & Commerce, CXM at dentsu India, writes about how organisations are moving beyond AI adopt...
EssenceMediacom retains Uber APAC media account
The account will continue to be led out of Australia, with Maddison Keogh, Client Managing Partner, leading teams across the seven markets
The new creative brief: Don't just make an ad, create a moment too
As attention fractures across screens, Indian brands are trading campaigns for participation, betting on moments audiences live in, rather than scroll...
Leadership Timeline
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Oct 2023
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Varsha Mahadevan — Director of Engineering - GenAI Platform (appointment)
Varsha Mahadevan has joined Uber as Director of Engineering – GenAI Platform.
Campaigns, Awards & Events
EssenceMediacom retains Uber APAC media account
Oct 2023
Uber continues its partnership with EssenceMediacom across APAC.
AI Insights
AI
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Leadership Change. Varsha Mahadevan joins Uber as Director of Engineering for the GenAI Platform, indicating a strategic focus on AI development within the company.
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Media Account Retention. EssenceMediacom has retained Uber's APAC media account, suggesting continued investment in marketing and media strategy in the Asia-Pacific region.
FAQs
AI
Varsha Mahadevan has been appointed as the new Director of Engineering for Uber's GenAI Platform.
Before joining Uber, Varsha Mahadevan was the Director of Engineering and Head of AI Platform at Coinbase.
EssenceMediacom has retained Uber's APAC media account.
EssenceMediacom will manage Uber's APAC media account across seven markets in the region.
Uber's recent initiatives focus on enhancing its AI capabilities and maintaining strong media partnerships.
AI-assisted summary, reviewed by our newsroom
AI
Uber has recently appointed Varsha Mahadevan as the Director of Engineering for its GenAI Platform, bringing her expertise from Coinbase. Additionally, EssenceMediacom has retained Uber's APAC media account, which will be managed from Australia across multiple markets.
Key Executives
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Varsha Mahadevan
Director of Engineering, GenAI Platform