The account will continue to be led out of Australia, with Maddison Keogh, Client Managing Partner, leading teams across the seven markets
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EssenceMediacom retains Uber APAC media account
The new creative brief: Don't just make an ad, create a moment too
As attention fractures across screens, Indian brands are trading campaigns for participation, betting on moments audiences live in, rather than scroll...
Campaigns, Awards & Events
EssenceMediacom retains Uber APAC media account
Oct 2023
Uber continues its partnership with EssenceMediacom across APAC.
AI Insights
AI
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Media Account Retention. Uber has retained its APAC media account with EssenceMediacom, showcasing its commitment to maintaining a strong regional presence.
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Focus on Engagement. Uber is shifting its marketing strategy to focus on creating engaging moments for audiences, reflecting a broader trend in the advertising industry.
FAQs
AI
Uber is focusing on retaining its APAC media account with EssenceMediacom and creating engaging moments rather than traditional ad campaigns.
Maddison Keogh, Client Managing Partner at EssenceMediacom, is leading the media account for Uber across seven markets in APAC.
Creating moments in advertising helps brands engage audiences more effectively in a fragmented media landscape.
EssenceMediacom is managing Uber's APAC media account.
Uber's APAC media strategy includes seven markets, although specific markets are not detailed in the articles.
AI-assisted summary, reviewed by our newsroom
AI
Uber has retained its APAC media account with EssenceMediacom, which will be managed from Australia, indicating a strategic focus on regional marketing efforts. The company is adapting to the evolving advertising landscape by emphasizing the creation of engaging moments rather than traditional ad campaigns.
Key Executives
1 People
MK
Maddison Keogh
Client Managing Partner at EssenceMediacom