Industry leaders explore how creators are shifting the balance of influence and reshaping communications
WOW Skin Science
Revenue from operations rose 36% to ₹690.2 crore during the year, while profit after tax stood at ₹25.9 crore
From Tota's startup jargon to SRK's Hyundai homecoming, this week's ads prove substance still beats style, even when the style is dazzling
Shukla joins the company with a rich experience in brand strategy, creative communication, consumer engagement, and integrated marketing
The move is part of the advertising giant's post-IPG integration strategy as it streamlines agency brands and sharpens media capabilities
Motwani was earlier Senior Director, leading eCommerce media for The Coca-Cola Company and Dell; in her current role, HUL is the brand partner
Subham Shukla — Assistant Vice President – Brand (appointment)
Subham Shukla has been appointed as Assistant Vice President – Brand at Wow! Momo.
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Influencer Marketing Strategy. WOW Skin Science is adapting its corporate communications to leverage the influence of creators, indicating a strategic shift towards modern marketing techniques.
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Growth in Revenue. The company is experiencing substantial growth, with a reported revenue increase, highlighting its strong market position in the beauty and skincare industry.