Indian Readership Survey

As he turns 69 today, Gupta remains among the most recognisable and influential figures in Indian journalism

A new report by the Indian Institute of Human Brands (IIHB) argues that their longevity is rooted in one key factor: they never made the same brand pr...

However, industry executives said scrapping the ad cap will only partly ease the sector’s concerns. The bigger issue is the restoration of BARC televi...

The decision was communicated by I&B Minister Ashwini Vaishnaw to an NBF delegation that met him today, e4m has learnt

The advisory was to take effect from August 1, but publishers are yet to implement it as they are wary of advertiser backlash amid a soft market, inte...

The curriculum for the initiative has been jointly designed and developed by the Indian Institute of Creative Technologies (IICT) and private-sector p...

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes on why the Indian Newspaper Society’s campaign carrying the line ‘Ink D...

MoS L. Murugan says IICT is driving global partnerships to strengthen India's AVGC-XR ecosystem

Lopah Mudra Bhattacharrya, Vice President Corporate Communications, HDFC Life, pays tribute to senior journalist Derek Bose who passed away recently

As part of the initiative, INS member publications across India will carry a common advertisement on July 27, 2026

Ganapathy Viswanathan, Communication Consultant & Author, writes that the INS surcharge addresses rising costs but risks pushing advertisers towards o...

INS President Vivek Gupta says publishers should not be treated differently from other industries passing on inflationary costs

INS call for 15% ad surcharge from Aug 1 has triggered discussion over whether an industry body should step into what has traditionally been a bilater...

According to the advertisers' body, a calibrated increase would improve broadcasters' revenue prospects without materially affecting the consumer view...

As publishers seek a 15% advertising surcharge to offset rising costs, marketers ask whether the print industry can justify premium pricing without a...

Ad rates are traditionally determined by readership, circulation, market leadership, inventory and advertiser demand. Ad executives question whether a...

The move comes after INS members expressed concern over the steep increase in the cost of both indigenous and imported newsprint, along with rising op...

As JioStar Vice-Chairman, Uday Shankar, turns a year older, a look back at his stellar three-decade media journey

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how the IRS was once the common language of print advertising in Indi...