Indian Readership Survey

Datta moves to Eternal from Cricbuzz where he served as Manager

Industry body estimates that India’s media and entertainment sector could reach $64 billion by 2033 at its current growth rate of 9%

Alongside the ratings push, CII has called for GST on television, OTT and music subscriptions to be reduced from 18% to 5%

A notice, reviewed by e4m and issued by the CCI on March 19, 2026, to an independent agency seeks specific details and information regarding the probe...

most recently served as Chief Commercial Officer at JSW Sports He most recently served as Chief Commercial Officer at JSW Sports

Prior to Network18, Nirnay Bhattacharya was with Associated Broadcasting Co. Pvt Ltd (TV9) for nearly six years

ISA’s plans to draw upon WFA’s Halo framework and the UK’s ‘Origin’, its most mature implementation. Video measurement is likely to be the first phase

The ABC’s proposal comes amid a measurement vacuum in digital news space with MRUCI working hard to bring print & digital readership under IRS ambit

The Group needs a strong centre, but it also needs strong businesses. It needs one vision, supported by different leaders capable of executing that vi...

The Sanmarg Group CMD’s 2025–26 term saw a 26% revision in government advertising rates, the launch of the ‘Ink Doesn’t Lie’ campaign and policy inter...

As he turns 69 today, Gupta remains among the most recognisable and influential figures in Indian journalism

A new report by the Indian Institute of Human Brands (IIHB) argues that their longevity is rooted in one key factor: they never made the same brand pr...

However, industry executives said scrapping the ad cap will only partly ease the sector’s concerns. The bigger issue is the restoration of BARC televi...

The decision was communicated by I&B Minister Ashwini Vaishnaw to an NBF delegation that met him today, e4m has learnt

The advisory was to take effect from August 1, but publishers are yet to implement it as they are wary of advertiser backlash amid a soft market, inte...

The curriculum for the initiative has been jointly designed and developed by the Indian Institute of Creative Technologies (IICT) and private-sector p...

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes on why the Indian Newspaper Society’s campaign carrying the line ‘Ink D...

MoS L. Murugan says IICT is driving global partnerships to strengthen India's AVGC-XR ecosystem

Lopah Mudra Bhattacharrya, Vice President Corporate Communications, HDFC Life, pays tribute to senior journalist Derek Bose who passed away recently

As part of the initiative, INS member publications across India will carry a common advertisement on July 27, 2026