Rediffusion

Guest Column: Dr. Sandeep Goyal explores 4 rules of how to maximize Hirameki in marketing

The report, ‘It Happens In Bharat Only’, looks at distinctly Indian consumer behaviours and explores what brands and marketers can learn from them

Explore how astrology influences consumer behavior in India, creating a unique 'Muhurat Tax' that shapes buying decisions across various sectors.

A new report brought out by Bharat Lab and Rediffusion explores how everyday Indian behaviours can shape consumer understanding and brand strategy

Industry executives say advertisers rarely know how much of their spend reaches actual media—or who profits from the rest

As brands chase shock value for cut-through, Flipkart's obituary-style sale ad reopens the debate on where provocation ends and poor judgement begins

As pitches expand to test AI, data and business transformation chops, agency leaders weigh in on whether the big idea can still win the day

TVS, Raymond, L'Oréal and Godrej Consumer among companies that are tapping consulting firms

Tanya Goyal explains why she chose to recuse herself from the selection committee before deliberations began, alleges systemic governance failures wit...

Networks are consolidating and cutting jobs by the thousand; independents are picking up the awards, the mandates and the marquee names instead

Ad rates are traditionally determined by readership, circulation, market leadership, inventory and advertiser demand. Ad executives question whether a...

Advertisers have quietly rebuilt their print planning playbook—combining ABC circulation data, proprietary market intelligence, consumer insights and...