From heritage trails to freedom sales, mothers in uniform, to 80 stories of courage: this Independence Day, brands found new ways to say “Happy Azadi”
MakeMyTrip
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Hit or Miss: The week in ads
This year's Independence Day ads show new ways to say happy azadi
From heritage trails and 80 stories of courage to freedom sales and a mother's compassion, brands moved past the flag-and-jingle template this year
The new creative brief: Don't just make an ad, create a moment too
As attention fractures across screens, Indian brands are trading campaigns for participation, betting on moments audiences live in, rather than scroll...
Campaigns, Awards & Events
Discover Incredible India. Come Back with Stories & Memories
Aug 2023
MakeMyTrip has partnered with the Ministry of Tourism to encourage Indians to explore the stories behind India...
Discover Incredible India. Come Back with Stories & Memories
Aug 2023
MakeMyTrip has partnered with the Ministry of Tourism to encourage Indians to explore the stories behind India...
Discover Incredible India. Come Back with Stories & Memories
Nov -0001
A partnership with the Ministry of Tourism offering guided tours across cities.
AI Insights
AI
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Innovative Advertising Strategies. MakeMyTrip is adopting new advertising approaches that emphasize storytelling and emotional connections rather than conventional promotional tactics.
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Focus on Audience Engagement. The company is prioritizing audience participation in its campaigns, aiming to create memorable moments that resonate with consumers.
FAQs
AI
MakeMyTrip is an online travel company that provides travel services including flight bookings, hotel reservations, and holiday packages.
MakeMyTrip differentiates its advertising by focusing on storytelling and emotional narratives, rather than traditional promotional methods.
MakeMyTrip launched a campaign for Independence Day that emphasizes heritage and emotional connections, moving away from typical flag-and-jingle ads.
MakeMyTrip offers a range of travel services including flight bookings, hotel reservations, and customized holiday packages.
MakeMyTrip has adapted by focusing on creating engaging moments for audiences, reflecting a shift in consumer behavior towards more meaningful interactions.
AI-assisted summary, reviewed by our newsroom
AI
MakeMyTrip has recently focused on innovative advertising strategies for Independence Day, moving beyond traditional templates to create more meaningful connections with audiences. The company is leveraging storytelling and emotional narratives to enhance brand engagement and resonate with consumers.
Key Executives
2 People
DK
Deep Kalra
Founder & Executive Chairman
RM
Rajesh Magow
Co-Founder & CEO