Marketing leaders weigh in on how brands selling infrequently purchased products balance customer acquisition, brand building and measurable business...
Mahindra Lifespace Developers Ltd
117
Articles
50
Leadership Changes
8
Campaigns
2
Awards
4
Events
1
People
Latest News
117 Articles
When repeat purchases are years away, how do brands justify marketing spend?
What makes customers feel their money is in responsible hands?
Customers may hold individual products separately, but their financial responsibilities are connected
Harish Bhat steps down from Trent board
Harish Bhat has been on Trent’s board since April 2014
The future of auto brand loyalty lies beyond the showroom
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how consumers are no longer reliant on advertising or dealershi...
Film rights veteran Sajid Qureshi enters heritage hospitality with Ooty’s Mowbray
The man who has moved more than 2,500 films into living rooms is now moving into movie entertainment industry at Ooty with blockbuster movies
Nikhil Gandhi launches VYYB AI to bring sensory intelligence to commercial spaces
Following leadership roles at TikTok, MX Player, Disney and Times Network, Gandhi ventures into entrepreneurship with a UAE-based AI company focused o...
Pay DTH base shrinks to 48.56 million, FM radio ad revenue falls 9%: TRAI
TRAI's latest performance report shows a mixed picture for broadcasting. The pay DTH subscriber base is slipping, FM radio ad income has dropped sharp...
Marie Claire set for India launch; Neena Haridas to be Editor-in-Chief & CEO
The French media brand will be launched in partnership with Kochi-based Kaalish & Co Publications, led by Venu Gopalakrishnan
Market turbulence puts festive ad spends to the test
Monsoon deficit, tighter RBI policy and a stock market sell-off have clouded festive-season planning, putting consumer demand, margins and media spend...
PepsiCo elevates Ravinder Arora to Head of Modern Trade
Arora has been associated with PepsiCo for over seven years
Can real estate’s digital intelligence survive the final mile?
Real estate is investing heavily in making the funnel more measurable and efficient, yet the closer a buyer gets to spending crores, the more its limi...
Next IPL Media Rights: Can Z’s FIFA bet turn into a serious challenge to JioStar?
FIFA strategy has strengthened Z’s sports proposition and opened a new monetisation playbook, but IPL’s scale and tougher economics could make the nex...
Programmatic DOOH: Bridging Digital & Physical
At e4m Real Time Programmatic Conference 2026, industry leaders discuss how programmatic DOOH is changing the way brands buy, create and measure OOH c...
Satchidanand Joshi named Global Head of Mktg - TME & Strategic Programs at Tech Mahindra
Joshi has been with Tech Mahindra for over four years
Dr Sandeep Goyal elected as President of AAAI
Jaydeep R Gandhi was elected as Vice-President of the Association
Dhiraj Adya named Head of Worldwide Advisory Ecosystem at Tech Mahindra
He will continue to play the additional role of COO, Tech Mahindra Global Chess League
Nishtha Badhani appointed Vice President- National Accounts at Rajasthan Patrika
Prior to this, Nishtha Badhani was with JioStar as Associate Director
SC refuses Percept appeal, upholds Rs 14 crore award in Sourav Ganguly dispute
The dispute is linked to a Player Representation Agreement signed in 2003; Ganguly had claimed non-payment of minimum guarantees and alleged unauthori...
Sakal Media’s Janhavi Abhijit Pawar joins MRUCI Board
Pawar is the Director of Sakal Media
HT Media’s Samudra Bhattacharya appointed to MRUCI Board of Governors
Samudra Bhattacharya is the CEO of Print and Radio at HT Media
Leadership Timeline
50 Updates
Oct 2026
Latest
Toshiyuki Yanagisawa — President & CEO (appointment)
Appointment of Toshiyuki Yanagisawa as the new President & CEO of Honda Cars India Ltd.
Sep 2026
Himanshu Agarwal — Whole-time Director & CFO (appointment)
Himanshu Agarwal appointed as Chief Financial Officer and Whole-time Director.
Sep 2026
Murugavel Janakiraman — Founder, Chairman, Managing Director & CEO (appointment)
Jury Chair for IMA South 2026
Sep 2026
Murugavel Janakiraman — Founder, Chairman, Managing Director & CEO (appointment)
Jury Chair for IMA South 2026
Aug 2026
Hrishikesh Parandekar — Chief Executive Officer (appointment)
Appointment of Hrishikesh Parandekar as CEO to lead KPDL's next phase of growth.
Aug 2026
Krishnan Sundaram — Chief Growth & New Business Officer (appointment)
Krishnan Sundaram appointed Chief Growth & New Business Officer at Bajaj Electricals Ltd.
Aug 2026
Sudhir Sitapati — Managing Director and Chief Executive Officer (resignation)
Sudhir Sitapati resigned as CEO after being approved for another five-year term.
Aug 2026
Aasif Malbari — Global CFO (appointment)
Aasif Malbari was appointed as the successor to Sudhir Sitapati.
Aug 2026
Sudhir Sitapati — Managing Director and Chief Executive Officer (resignation)
Sudhir Sitapati resigned as CEO after being approved for another five-year term.
Jul 2026
Jayant Mammen Mathew — Board Member (appointment)
Jayant Mammen Mathew appointed to the Board of NBDA.
Campaigns, Awards & Events
Exclusive Media Rights for Italian Football Leagues
Aug 2026
Zee Entertainment Enterprises Ltd. has secured exclusive broadcast and digital rights for the Italian football...
United Spirits Ltd Advertising Increase
Oct 2023
United Spirits Ltd raises ad spend 16% to Rs 1,295 crore in FY26 as part of a focused push on brand building.
#GaliGaliCellecor
Oct 2023
The company expects a 60% increase in advertising and marketing investment.
TATA.CARS Brand Identity Launch
Oct 2023
Tata Motors unveils its new consumer-facing global brand identity, TATA.CARS, along with the promise 'Nothing'...
Vimal Elaichi
Aug 2023
The FDA issued show-cause notices to actors endorsing the Vimal Elaichi ad, alleging it promotes a banned prod...
Eternal’s Q1 FY27 Advertising Campaign
Apr 2023
Eternal Ltd ramped up its advertising and sales promotion outlay to Rs 945 crore in Q1 FY27 to enhance custome...
Q1 Advertising Spend
Apr 2023
Dabur India Ltd raised its advertising and publicity spending by 13.6% year-on-year to Rs 229.46 crore in the...
Integrated Multimedia Campaigns
Mar 2023
Emami strengthened brand visibility through integrated multimedia campaigns across television, digital and reg...
11th BW People HR Excellence Awards 2026
Sep 2026
Awards recognizing organizations and HR leaders for excellence and innovation across the people function.
Arbitral Award in Favor of Sourav Ganguly
Oct 2023
The Supreme Court upheld a ₹14.49 crore arbitral award in favor of Sourav Ganguly.
AI Insights
AI
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Customer Trust and Financial Responsibility. The company is emphasizing the importance of customer perceptions regarding financial responsibility in real estate investments, which is crucial for building long-term relationships.
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Marketing Strategy in Real Estate. Mahindra Lifespace is adapting its marketing strategies to address the unique challenges of infrequent purchases in the real estate sector, focusing on brand building and measurable returns.
FAQs
AI
Mahindra Lifespace Developers Ltd is known for its focus on sustainable urban development and real estate projects in India.
The company emphasizes financial responsibility and transparency in its dealings to foster customer trust.
The company faces challenges related to customer acquisition and brand building due to the infrequent nature of real estate purchases.
Mahindra Lifespace is committed to sustainable development practices in its real estate projects.
The company is headquartered in Mumbai, India.
AI-assisted summary, reviewed by our newsroom
AI
Mahindra Lifespace Developers Ltd is actively focusing on enhancing customer trust and financial responsibility in real estate investments, as indicated by recent discussions on customer perceptions of financial management. The company is also navigating the challenges of marketing in a sector where repeat purchases are infrequent, emphasizing the importance of brand building and customer acquisition strategies.
Key Executives
1 People
HB
Harish Bhat
Board Member