Previously, he was associated with Meta, leading creator partnerships for APAC region and sports partnerships for India
Mahindra Lifespace Developers Ltd
10
Articles
4
Leadership Changes
1
Campaigns
1
People
Latest News
10 Articles
Z appoints Krishnendu Chakraborty as Business Head – APAC, Zee 5
One brand, many voices: The shift towards localised storytelling
Creators are becoming important not just for speaking regional languages, but for understanding their nuances, cultural context and the way people nat...
Punit Goenka hails FIFA partnership as milestone for football's growth in India
The broadcaster has secured exclusive media rights to FIFA competitions in the country until 2034
e4m IMA South 2026 jury meet happening today: Power-packed panel to pick best works
The Jury Chair for the sixth edition is Murugavel Janakiraman, Founder, Chairman, Managing Director & CEO, Matrimony.com.Ltd.; Chairman of TiE Chenna...
TDSAT directs Sristi Television to pay Hathway Rs 21.75 lakh in channel placement dues
Tribunal rules broadcaster continued to benefit from channel placement after expiry of written agreement; awards 9% interest instead of claimed 24%
Network18 Q1 revenue rises 10%
The media company posted consolidated operating revenue of Rs 516 crore in the first quarter of FY27, compared with Rs 468 crore in the corresponding...
Diksha Sharma joins The Hindu as Assistant Manager - Digital Sales
Prior to joining The Hindu, Sharma was with Associated Broadcasting Co. Pvt. Ltd. (TV9)
United Spirits Ltd raises ad spend 16% to Rs 1,295 crore in FY26
USL has posted a nearly 4% rise in consolidated revenue from operations to Rs 27,816 crore in FY26
People are not Googling, they are asking AI what to buy: Mahindra Lifespaces’ Ankur Parmar
Ankur Parmar, CMO of Mahindra Lifespace Developers Ltd, says AI is reshaping search, customer journeys and agency relationships, changing how brands a...
Luxury housing's new pitch: How developers are building brands, not just homes
For marketers, the luxury housing category is moving beyond lead generation with developers increasingly focusing on creating distinct brand identitie...
Leadership Timeline
4 Updates
Oct 2023
Latest
Krishnendu Chakraborty — Business Head – APAC (appointment)
Appointment of Krishnendu Chakraborty as Business Head – APAC for Zee 5.
Jul 2023
Murugavel Janakiraman — Founder, Chairman, Managing Director & CEO (appointment)
Leading the jury panel for e4m Indian Marketing Awards (IMA) South 2026.
Nov -0001
Ankur Parmar — Chief Marketing Officer (appointment)
Ankur Parmar discusses the impact of AI on marketing strategies at Mahindra Lifespace Developers Ltd.
Nov -0001
Ankur Parmar — Chief Marketing Officer (appointment)
Ankur Parmar discusses the impact of AI on marketing strategies at Mahindra Lifespace Developers.
Campaigns, Awards & Events
United Spirits Ltd Advertising Increase
Oct 2023
United Spirits Ltd raises ad spend 16% to Rs 1,295 crore in FY26 as part of a focused push on brand building.
AI Insights
AI
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AI Integration in Marketing. Mahindra Lifespace is focusing on integrating AI into its marketing strategies to enhance customer engagement and brand discovery.
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Shift to Brand Identity. The luxury housing sector is witnessing a shift where developers, including Mahindra Lifespace, are prioritizing the creation of distinct brand identities over mere lead generation.
FAQs
AI
Mahindra Lifespace Developers Ltd is known for its focus on sustainable urban development and luxury housing projects in India.
The current CMO of Mahindra Lifespace Developers Ltd is Ankur Parmar.
Mahindra Lifespace is adapting by leveraging AI to understand consumer behavior and enhance customer journeys.
Mahindra Lifespace primarily operates in the luxury housing segment and sustainable urban development.
A recent trend in the luxury housing market is the emphasis on creating distinct brand identities rather than just focusing on lead generation.
AI-assisted summary, reviewed by our newsroom
AI
Mahindra Lifespace Developers Ltd is adapting to the evolving landscape of marketing by leveraging AI to reshape customer journeys and brand discovery. The company's CMO, Ankur Parmar, emphasizes the importance of understanding consumer behavior in the context of AI-driven search and engagement.
Key Executives
1 People
AP
Ankur Parmar
CMO