As Puja season stretches the festive window, brands are building work from Bengal, not just for it, treating regional culture as a source of creative...
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Leadership Changes
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Latest News
4 Articles
Beyond translation: Why Bengal is becoming the brief, not just the market
Alifiya Hirani joins Publicis Groupe India as Associate Director – Corp Comm
Previously, Hirani was at Dentsu India for 7 years
Sharmista Dev joins Saatchi & Saatchi, BBH and Propagate as Head of Growth - East
Dev joins the agency group from Rediffusion Brand Solutions
The grey area nobody wants to talk about
Guest Column: Kumar Suryavanshii, a Creative & Strategic Leader, explores on ageism in Indian advertising — an industry's uncomfortable truth
Leadership Timeline
1 Update
Oct 2023
Latest
Sharmista Dev — Head of Growth - East (appointment)
Sharmista Dev joins BBH as Head of Growth - East.
AI Insights
AI
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Cultural Integration. BBH is shifting its approach to treat regional culture as a core element of creative strategy, particularly in the context of the Bengal market.
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Team Expansion. The agency is strengthening its leadership team with new hires, such as Sharmista Dev as Head of Growth - East, to drive growth in specific regions.
FAQs
AI
BBH is focusing on integrating regional culture into its campaigns, particularly drawing inspiration from Bengal during the festive Puja season.
Sharmista Dev has joined BBH as Head of Growth - East from Rediffusion Brand Solutions.
The Puja season is significant for BBH as it provides an opportunity to create culturally resonant campaigns that connect with local audiences.
BBH is exploring industry challenges such as ageism in advertising through thought leadership and discussions led by creative leaders.
BBH's strategic direction involves leveraging local cultural insights to enhance creativity and relevance in its advertising efforts.
AI-assisted summary, reviewed by our newsroom
AI
BBH is increasingly focusing on leveraging regional culture, particularly from Bengal, as a source of creative inspiration for brands during the festive Puja season. The agency is also expanding its team with new leadership appointments to enhance its growth and strategic capabilities in the market.
Key Executives
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SD
Sharmista Dev
Head of Growth - East