Gowthaman Ragothaman, Founder and CEO of Saptharushi, on building ‘The Audience Company’, an attempt with neutral infrastructure and more
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Articles
14
Leadership Changes
2
Events
2
People
Latest News
23 Articles
Gowthaman Ragothaman bets on rebuilding marketing infrastructure with Saptharushi
ChatGPT ads: 3 takeaways on pricing of attention
Guest Column: Marketing veteran Shubhranshu Singh shares in a social media post his take on OpenAI introducing ChatGPT ads in India
OpenAI rolls out ChatGPT Ads in India
WPP and Omnicom named first agency partners; self-serve Ads Manager to open on September 4 with daily budgets starting at ₹725
Brands must invest in AI, before ad-supported models come in: Navin Khemka, WPP Media
Navin Khemka, President, Client Solutions, WPP Media South Asia, says marketers must look beyond reach and active choice to build long-term memory str...
If AI predicts what will work, should creatives listen?
As predictive AI tools promise to de-risk campaigns before they air, India's creative leaders are debating whether the data sharpens judgement or repl...
WPP wins Waymo’s media business across North America and EMEA
The agency will also support the company's expansion into several of its first international markets
Mihir Sangani exits WPP after a decade
Sangani was Business Director with EssenceMediacom India since May 2025
WPP shares rally on turnaround optimism despite weak H1 numbers
The London-listed advertising group saw its stock surge as much as 29% on the day it reported first-half earnings on August 6, marking one of its stro...
Hero MotoCorp begins festive campaign pitch as ad networks vie for creative mandate
The pitch has attracted participation from advertising agency networks, including WPP, Omnicom Advertising India and Cheil SWA
Novo Nordisk awards US media mandate to Omnicom, ending WPP partnership
The account, worth over $600 million in annual media spend will transition in Q4 2026
WPP H1 revenue falls 3.2%; India down 2.9%, APAC declines 3.8%
Chief Executive Cindy Rose said WPP had completed the first phase of its organisational overhaul under its Elevate28 strategy
The end of dubbed festive ads? Brands embrace hyperlocal storytelling by regional creators
Rather than translating one national advertisement into multiple languages, marketers are creating local narratives that reflect how festivals are cel...
Satish Nair appointed CEO of WPP Production, India
He will take over from Karthik Nagarajan, who has moved on after a stint of almost four years
Karthik Nagarajan quits as WPP Production India CEO
Nagarajan held the role for almost four years
Mihir Bhatt named Chief Financial Officer at WPP Australia & New Zealand
Mihir Bhatt will be continuing in this role as CFO of WPP Media
Publicis CEO sparks debate. Are ad agencies cutting talent too fast for AI?
Arthur Sadoun recently said clients want partners investing in talent—not just trimming costs. As AI reshapes advertising, ad majors seek to balance t...
e4m TechManch 2026: Marketers see humanoid AI as the next frontier in brand experiences
At e4m TechManch 2026, Coca Cola’s Sumeli Chatterjee and WPP’s Niraj Ruparel explored the future of marketing
In BW Businessworld’s latest issue: The Mahadev Files, India’s finance leaders
The edition also features global marketing and advertising leaders on creativity, AI and growth
From Screens to Presence: Decoding the next disruption in marketing at e4m TechManch 2026
The tenth edition of the digital marketing conference will be he held on July 24
Why INS surcharge diktat could backfire on publishers
Ad rates are traditionally determined by readership, circulation, market leadership, inventory and advertiser demand. Ad executives question whether a...
Leadership Timeline
14 Updates
Oct 2023
Latest
Rema Vasan — Global President, Social and Creator (appointment)
WPP has appointed Rema Vasan as Global President, Social and Creator for WPP Open X.
Oct 2023
Rema Vasan — Global President, Social and Creator (appointment)
WPP has appointed Rema Vasan as Global President, Social and Creator for WPP Open X.
Oct 2023
Cindy Rose — Chief Executive Officer (appointment)
Cindy Rose is leading WPP's global restructuring programme.
Oct 2023
Mihir Bhatt — Chief Financial Officer (appointment)
Mihir Bhatt appointed Chief Financial Officer at WPP Australia & New Zealand.
Oct 2023
Mihir Bhatt — Chief Financial Officer (appointment)
Mihir Bhatt has been named as Chief Financial Officer at WPP Australia & New Zealand.
Oct 2023
Mihir Bhatt — Chief Financial Officer (appointment)
Mihir Bhatt has been named as Chief Financial Officer at WPP Australia & New Zealand.
Oct 2023
Karthik Nagarajan — CEO (resignation)
Karthik Nagarajan has quit as the India CEO of WPP Production.
Oct 2023
Karthik Nagarajan — CEO (resignation)
Karthik Nagarajan quits as the India CEO of WPP Production.
Oct 2023
Satish Nair — CEO (appointment)
Satish Nair appointed CEO of WPP Production, India, taking over from Karthik Nagarajan.
Oct 2023
Suzanne Philion — Chief Marketing Officer (appointment)
Appointment of WPP as the media agency for Waymo.
AI Insights
AI
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Expansion into New Markets. WPP has won Waymo's media business, indicating a strategic move to expand its operations into new international markets.
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Emphasis on AI in Marketing. WPP executives stress the importance of brands investing in AI to enhance marketing effectiveness and build long-term memory structures.
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Stock Performance. WPP's shares experienced a significant rally, surging by 29% following the announcement of its first-half earnings, reflecting investor optimism despite weak financial results.
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Loss of Major Account. Novo Nordisk has awarded its US media mandate to Omnicom, ending a partnership with WPP that involved over $600 million in annual media spend.
FAQs
AI
WPP recently won Waymo's media business across North America and EMEA.
WPP executives emphasize the need for brands to invest in AI to improve marketing effectiveness and create long-term memory structures.
WPP's shares surged by 29% following the announcement of its first-half earnings, marking one of its strongest single-day gains in decades.
WPP lost the US media mandate for Novo Nordisk, which is transitioning to Omnicom in Q4 2026.
WPP was named one of the first agency partners for OpenAI's ChatGPT ads in India, indicating its involvement in emerging advertising technologies.
AI-assisted summary, reviewed by our newsroom
AI
WPP has recently secured Waymo's media business across North America and EMEA, marking a significant expansion for the agency. Additionally, the company is focusing on AI-driven marketing strategies, as highlighted by insights from its executives on the necessity for brands to invest in AI technologies.
Key Executives
2 People
GR
Gowthaman Ragothaman
Founder and CEO of Saptharushi
NK
Navin Khemka
President, Client Solutions, WPP Media South Asia