WPP

Gerhart will join WPP’s Executive Committee and report to WPP’s Chief Operating Officer Devika Bulchandani

Mascarenhas joins Starcom after her term at WPP as Associate Vice President – Client Services

Turnbull, who took charge of McCann in December after the Omnicom-IPG merger, will succeed Jon Cook, who is due to step down by March

Cook will remain in his leadership roles through March 2027

Industry leaders at the exchange4media and MediaKart roundtable discussed how context, creativity, AI and measurement are reshaping the battle for con...

Guest Column: Yesudas S Pillai, Entrepreneur, Investor, and a Curious observer, writes that new leaders should understand an organisation’s people and...

With Connected TV emerging as a major viewing and advertising screen, the next tender could see BCCI explore more granular packages, say industry sour...

Senior brand and agency leaders will discuss attention, context, creativity, AI and measurement at the e4m-MediaKart Roundtable in Gurugram.

Joanne Wilson will remain in her current role for a year, WPP has said

Prior to this, Joanne Wilson was finance chief at WPP

Following a competitive multi-agency pitch, WPP will build an AI-powered content engine producing over 35,000 assets annually for Nestlé’s brands

As Varun Mathur, Co-founder of Connekkt Media, recently celebrated his birthday, we look back at his journey across sports, entertainment, film produc...

Guest Column: Niraj Ruparel, Creative Tech Lead – WPP / WPP Media India, recounts his meeting with Narendra Modi, and how the meeting influenced him i...

Guest Column: Two global cola companies, three holding companies and a buying process that has quietly changed shape thanks to consolidation, writes m...

With ChatGPT Ads live in India and Google testing conversational AI Search formats, advertisers face a new medium where assistance and promotion incre...

WPP will not bid for Coca-Cola’s North America media account

However, Publicis Groupe will not handle the account for Japan, which is under Dentsu

As television distribution shifts from satellite, cable and DTH to IP-based CTV and FAST, TRAI’s carriage-centric regulation could gradually lose rele...

As ChatGPT ads go live in India, marketers are drawing a hard line between paid placement and earned AI recommendation, and racing to earn it

Gowthaman Ragothaman, Founder and CEO of Saptharushi, on building ‘The Audience Company’, an attempt with neutral infrastructure and more