Sumit Chawla joins Usha International as Vice President – Digital Marketing
Chawla joins after a stint of over four years at Lenskart.com as Assistant Vice President – Marketing
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Published: Oct 22, 2026 6:33 PM | 1 min read
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- Sumit Chawla has joined Usha International as Vice President of Digital Marketing, starting in October 2026, after previously serving as Assistant Vice President of Marketing at Lenskart.com for over four years.
- At Lenskart, he led global brand campaigns, contributing to increased brand awareness and double-digit revenue growth, while managing a 25-member team across various marketing functions.
- Prior to Lenskart, Chawla worked at Aditya Birla Fashion and Retail for over five years, where he significantly increased business revenue and expanded retail presence for the Jaypore brand.
- Chawla's experience includes expertise in digital marketing, brand strategy, and integrated campaigns, as well as customer relationship management and analytics automation.
Sumit Chawla has joined Usha International as Vice President – Digital Marketing, moving from Lenskart.com, where he served as Assistant Vice President – Marketing for over four years.
Chawla took up his new role in October 2026 and will bring experience across digital marketing, brand strategy, integrated campaigns and business growth.
At Lenskart, where he worked from April 2022 to October 2026, Chawla led 360-degree brand campaigns across five global markets, contributing to increased brand awareness and sustained double-digit revenue growth. He also built and managed a 25-member team spanning marketing, design, production and content.
Before Lenskart, Chawla spent over five years at Aditya Birla Fashion and Retail, where he served as Deputy General Manager – Marketing and led marketing for Jaypore. During his tenure from December 2016 to April 2022, he helped grow the business from Rs 10 crore to Rs 100 crore over five years through retail expansion, digital-first marketing and premium brand positioning.
His work at Jaypore also included launching more than 20 stores, strengthening brand awareness through integrated marketing and influencer initiatives, and developing strategic alliances. He also worked on customer relationship management and analytics automation to improve conversions.
Earlier, Chawla was Marketing Manager at DA MILANO Leathers from November 2015 to December 2016.
In his new role at Usha International, Chawla brings experience in scaling brands, leading cross-functional teams and driving integrated marketing initiatives across digital and retail channels.
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