From a chessboard with Cristiano Ronaldo to AI-generated versions of himself, Messi has spent two decades turning football's biggest moments into some...
Louis Vuitton
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Latest News
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Campaigns, Awards & Events
Victory Travels in Louis Vuitton
Jul 2026
Louis Vuitton marked Spain's World Cup victory with a photograph of the trophy.
Victory is a State of Mind
Nov 2022
A campaign featuring Messi and Ronaldo on a chessboard, photographed by Annie Leibovitz.
Victory is a State of Mind
Nov 2022
A campaign featuring Messi and Ronaldo on a chessboard, photographed by Annie Leibovitz.
AI Insights
AI
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Luxury Brands Embracing Football. Louis Vuitton is strategically investing in football as a key marketing avenue, reflecting a broader trend among luxury brands to connect with sports audiences.
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Innovative Advertising Techniques. The brand is utilizing creative advertising methods, including collaborations with sports icons like Messi, to create memorable and engaging campaigns.
FAQs
AI
Louis Vuitton is focusing on partnerships with high-profile athletes and events, particularly in football, to enhance brand visibility and connect with a wider audience.
The brand engages in creative advertising campaigns featuring football stars and leverages major events like the FIFA World Cup to promote its products.
Notable figures include soccer legend Lionel Messi, who has been featured in various high-profile advertisements.
Luxury brands are increasingly moving away from traditional fashion marketing and are integrating their brands into the sports sector, particularly football.
The brand's use of innovative storytelling and collaborations with sports icons helps it create memorable campaigns that resonate with a diverse audience.
AI-assisted summary, reviewed by our newsroom
AI
Louis Vuitton continues to strengthen its presence in the luxury market by leveraging high-profile partnerships and engaging in innovative advertising strategies, particularly in the realm of sports. The brand is increasingly aligning itself with football, recognizing the sport's potential to reach a broader audience and enhance brand visibility.
Key Executives
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BA
Bernard Arnault
CEO
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Michael Burke
Chairman and CEO of Louis Vuitton