From billion-dollar campaigns to decades-long brand associations, brand experts decode why some collaborations outlast the movies that spawned them
Mercedes-Benz
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Articles
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Leadership Changes
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Campaigns
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Latest News
4 Articles
FIFA World Cup Final 2026: As Spain lifts the trophy, brands join the celebrations
The final whistle sparked a wave of creative social media posts, from emotional storytelling and nostalgic callbacks to playful illustrations and clev...
E20 fuel debate puts creators under spotlight
The government's ethanol-blending programme has been one of the largest policy-led influencer campaigns seen in India
Nandita Godbole named Head of Marketing at Mercedes-Benz India, succeeds Amrit Baid
As part of the new structure, Amrit Baid will lead the key Retail Finance & Pre-Owned Cars business verticals
Leadership Timeline
2 Updates
Sep 2026
Latest
Nandita Godbole — Head of Marketing (appointment)
Nandita Godbole named Head of Marketing at Mercedes-Benz India, succeeding Amrit Baid.
Sep 2026
Nandita Godbole — Head of Marketing (appointment)
Nandita Godbole named Head of Marketing at Mercedes-Benz India, succeeding Amrit Baid.
Campaigns, Awards & Events
Congratulations on the new star
Jul 2026
Mercedes-Benz congratulated Spain with a minimalist visual inspired by the national team's jersey.
E20 Fuel Promotion
Oct 2023
Influencers promoted the benefits of E20 fuel as part of the government's ethanol-blending programme.
E20 Fuel Promotion
Jan 2023
Influencers promoted the benefits of E20 fuel as part of the government's ethanol-blending programme.
AI Insights
AI
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Leadership Change. Nandita Godbole has been appointed as the Head of Marketing at Mercedes-Benz India, indicating a strategic shift in the company's marketing approach.
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Focus on Retail Finance. Amrit Baid's transition to lead Retail Finance and Pre-Owned Cars suggests Mercedes-Benz's commitment to strengthening its financial services and used car segments in India.
FAQs
AI
Nandita Godbole is the new Head of Marketing at Mercedes-Benz India.
Amrit Baid will lead the key Retail Finance and Pre-Owned Cars business verticals.
The leadership change reflects a strategic focus on enhancing marketing efforts and strengthening financial services in the Indian market.
Mercedes-Benz is focusing on improving its marketing strategies and financial services to better cater to the Indian market.
It signifies a potential shift in marketing strategy and a renewed focus on engaging with Indian consumers.