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What Spider-Man’s record campaign reveals about film partnerships
What Spider-Man’s record campaign reveals about film partnerships

From billion-dollar campaigns to decades-long brand associations, brand experts decode why some collaborations outlast the movies that spawned them

FIFA World Cup Final 2026: As Spain lifts the trophy, brands join the celebrations
FIFA World Cup Final 2026: As Spain lifts the trophy, brands join the celebrations

The final whistle sparked a wave of creative social media posts, from emotional storytelling and nostalgic callbacks to playful illustrations and clev...

E20 fuel debate puts creators under spotlight
E20 fuel debate puts creators under spotlight

The government's ethanol-blending programme has been one of the largest policy-led influencer campaigns seen in India

Nandita Godbole named Head of Marketing at Mercedes-Benz India, succeeds Amrit Baid
Nandita Godbole named Head of Marketing at Mercedes-Benz India, succeeds Amrit Baid

As part of the new structure, Amrit Baid will lead the key Retail Finance & Pre-Owned Cars business verticals

Leadership Timeline
2 Updates
Sep 2026 Latest

Nandita Godbole — Head of Marketing (appointment)

Nandita Godbole named Head of Marketing at Mercedes-Benz India, succeeding Amrit Baid.

Sep 2026

Nandita Godbole — Head of Marketing (appointment)

Nandita Godbole named Head of Marketing at Mercedes-Benz India, succeeding Amrit Baid.

Campaigns, Awards & Events
Congratulations on the new star
Jul 2026
Mercedes-Benz congratulated Spain with a minimalist visual inspired by the national team's jersey.
E20 Fuel Promotion
Oct 2023
Influencers promoted the benefits of E20 fuel as part of the government's ethanol-blending programme.
E20 Fuel Promotion
Jan 2023
Influencers promoted the benefits of E20 fuel as part of the government's ethanol-blending programme.
AI Insights
AI
  • Leadership Change. Nandita Godbole has been appointed as the Head of Marketing at Mercedes-Benz India, indicating a strategic shift in the company's marketing approach.
  • Focus on Retail Finance. Amrit Baid's transition to lead Retail Finance and Pre-Owned Cars suggests Mercedes-Benz's commitment to strengthening its financial services and used car segments in India.
? FAQs
AI
Nandita Godbole is the new Head of Marketing at Mercedes-Benz India.
Amrit Baid will lead the key Retail Finance and Pre-Owned Cars business verticals.
The leadership change reflects a strategic focus on enhancing marketing efforts and strengthening financial services in the Indian market.
Mercedes-Benz is focusing on improving its marketing strategies and financial services to better cater to the Indian market.
It signifies a potential shift in marketing strategy and a renewed focus on engaging with Indian consumers.
AI-assisted summary, reviewed by our newsroom
AI

Mercedes-Benz India has recently appointed Nandita Godbole as the new Head of Marketing, succeeding Amrit Baid, who will now focus on Retail Finance and Pre-Owned Cars. This leadership change reflects the company's strategic focus on enhancing its marketing efforts in the Indian market.

Key Executives
2 People
NG
Nandita Godbole
Head of Marketing
AB
Amrit Baid
Head of Retail Finance & Pre-Owned Cars
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