Vodafone and Disney to launch Vodafone games & apps
Via the Vodafone portal, consumers will gain access to well-known Disney apps and games. Other unique features include a large catalogue of global and Indian content, games for feature and smart phones and 'Try and Buy' for users to try content before purchase
Vodafone India has teamedup with Disney India’s Interactive business to launch Vodafone Games & Apps. This announcement comes in close succession after the successful launch of Vodafone Music and Vodafone Sports by the company. Vodafone Games & Apps powered by Disney India’s Interactive business will offer customers premium games and apps on both feature and smart phones. Through this association, Disney India will service the complete content catalogue along with the portal for this offering. Via this portal, consumers will gain access to well-known apps and games like Where's My Water?, Where's My Mickey?, Where's My Perry?, Toy Story : Smash It!, Brave, Chennai Express, Disney Utility Apps including Mickey Planner, Donald Photo booth, Goofy Weather and many more.
Speaking on the collaboration,Sameer Ganapathy, VP & Head, Interactive, Disney India, said, “Our endeavour has always been to provide engaging games to existing and new users in India through multiple digital access points and in turn cultivate an active gaming culture in the country. Our association with Vodafone is a step forward in our strategic relationship with them and creates an additional destination for exciting games and apps for their users.”
Vivek Mathur, Chief Commercial Officer, Vodafone India, said, “The launch of Vodafone Games & Apps will bring across best of premium content on an interactive platform. Our association with Disney India will help us build a successful gaming business. Following the launch of Vodafone Music and Vodafone Sports few months ago, it complements our strategy to expand our digital offering and tailor it to mobile internet users who are increasingly consuming content on the go.”
Customers can avail Vodafone Games & Apps by visiting live.vodafone.in/games or sending a simple text message <GAMES> to 111. The HTML 5 portal showcases the best content as per handset compatibility. Vodafone Games & Apps supports all common platforms - Android, Java, Symbian and Blackberry.
In addition to this, it also offers personalised features like rating and reviews, loyalty points along with smart recommendation. For every rupee spent, customers can earn a loyalty point which can be redeemed for purchasing more apps and games.
An added advantage is that customers who are not comfortable in using their credit cards for online purchase through the OEM Stores, can now buy premium games using their Vodafone account. Another interesting feature of Vodafone Games & Apps is ‘Try and Buy’ that allows sampling of content for free. It enables users to first try out the games and app available giving them a sneak peek before making the actual purchase.
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