Date-wise News
Sudhendu Ram roped in as Marketing Head of Global Advertisers

Ram has been given a diverse role, which primarily focuses on mktg brands & the agency in different geographical areas. He will also look after market research & increase sale of outdoor inventories

exchange4media Staff Dec 10, 2013 2:51 PM

RBNL appoints Lavneesh Gupta as COO of its television business

As part of his new portfolio, Gupta will be responsible for building on consumer insights to create robust content & marketing strategies. He joins in from IndusInd Bank

exchange4media Staff Dec 10, 2013 2:44 PM

LINE scouts for a creative partner

The Japanese free call and messaging app brand is in talks with creative agencies. Highly placed sources have confirmed the news to exchange4media

Twishy Dec 10, 2013 9:39 AM

P Subramanian quits Lowe Lintas Chennai as VP

A highly placed source told exchange4media that Subramanian had resigned from his post at the end of Nov 2013. His next destination is not known

Deepa Balasubramanian Dec 10, 2013 9:37 AM

Tarun Nigam puts in his papers at VivaKi Partnerships

Nigam, the COO of VivaKi Partnerships, is currently serving his notice period, which ends on December 31, confirm industry insiders

Priyanka Mehra Dec 10, 2013 9:35 AM

My focus will be on leveraging data & tech on the back of insights: Kartik Sharma

Against the backdrop of Sharma's appointment as MD for Maxus South Asia, he talks at length about his approach & preparation for the new role, taking the leap of faith, focus areas and dreaming big...

Priyanka Mehra Dec 10, 2013 9:03 AM

Mobile is not an extension of digital, say experts

Even as mobile marketing continues to show promise globally and in India, there are certain issues that the mobile ecosystem needs to address to ensure growth doesn't bog down

Abhinna Shreshtha Dec 10, 2013 8:38 AM

STAR’s Indian cricket team sponsorship: What prompted the move?

Extending brand equity & viewership base, getting edge over competition and capitalising on the burgeoning cricket sentiment are the prime reasons for STAR's decision

Abhinav Trivedi Dec 10, 2013 8:23 AM

"Brands that are most creative & least intrusive will win brand loyalty on mobile"

Engagement is key for mobile video advertisers, and 'stories' are often more successful in reaching that goal than banner ads or other forms of mobile ads, says Nickhil Jakatdar, CEO, Vuclip

Deepa Balasubramanian Dec 10, 2013 7:56 AM

STAR India awarded BCCI team sponsorship rights

STAR India has bagged the cricket sponsorship rights covering BCCI, ICC & ACC events for the period Jan 1, 2014 to March 31, 2017. The decision was taken at a meeting of the BCCI’s Marketing Committee today

exchange4media Staff Dec 10, 2013 7:53 AM

PepsiCo brings on board D Shivakumar as Chairman & CEO, India region

Shivakumar will be responsible for PepsiCo’s beverage brands, Lay's, Slice, Kurkure snacks, Tropicana juices & Quaker Oats. He will also oversee NourishCo, PepsiCo's JV with Tata Global Beverages

exchange4media Staff Dec 10, 2013 7:51 AM

Helios Media expands operations; elevates Bala Iyengar as COO

In addition to inventory sales, Helios Media has enhanced its teams to include talent in the areas of content syndication, custom events, celebrity management & strategic digital initiatives

exchange4media Staff Dec 10, 2013 7:49 AM

Kartik Sharma appointed as Managing Director, Maxus South Asia

Sharma will take over from Ajit Varghese in Jan 2014, as Varghese moves into a new regional role as CEO Maxus Asia-Pacific. Sharma moves up from Managing Partner, Maxus

exchange4media Staff Dec 10, 2013 7:48 AM

Madison Media Group wins HomeShop18 media AOR

The account will be handled by Platinum Media in Delhi. The estimated media spend is in the range of Rs 30 crore. Mindshare is the incumbent agency

exchange4media Staff Dec 10, 2013 7:46 AM

LINE scouts for a creative partner

The Japanese free call and messaging app brand is in talks with creative agencies. Highly placed sources have confirmed the news to exchange4media

Twishy Dec 10, 2013 7:44 AM

P Subramanian quits Lowe Lintas Chennai as VP

A highly placed source told exchange4media that Subramanian had resigned from his post at the end of Nov 2013. His next destination is not known

Deepa Balasubramanian Dec 10, 2013 7:43 AM

Tarun Nigam puts in his papers at VivaKi Partnerships

Nigam, the COO of VivaKi Partnerships, is currently serving his notice period, which ends on December 31, confirm industry insiders

Priyanka Mehra Dec 10, 2013 7:42 AM

DDB Mudra Group elevates Aditya Kanthy & Amit Kekre to National Strategic Planning Heads

In their new roles, Kanthy & Kekre will jointly take on the national mandate of looking after strategy & planning for all of DDB Mudra offices in the West, North, South as well as Tribal, Rapp & Remedy

exchange4media Staff Dec 10, 2013 7:40 AM