Helios Media expands operations; elevates Bala Iyengar as COO

In addition to inventory sales, Helios Media has enhanced its teams to include talent in the areas of content syndication, custom events, celebrity management & strategic digital initiatives

e4m by exchange4media Staff
Updated: Dec 10, 2013 7:49 AM
Helios Media expands operations; elevates Bala Iyengar as COO

Helios Media, the specialty services company for the broadcast sector, recently completed two years in operations. The company has promoted Bala Iyengar as Chief Operating Officer.

Commenting on the development, Divya Radhakrishnan, Founder & Managing Director, Helios Media said, “With the changing social fabric, growth of internet penetration and the change in consumer behaviour, the means to reach the viewer have increased manifold. As we move forward, our focus will be on getting into deeper partnerships with relevant platform creators to enhance the solutions we offer our clients. A TV channel is not just for TVCs anymore, and we will work with them in the overall revenue management space, going beyond traditional commercial inventory. In addition to inventory sales, we have enhanced our teams to include talent in the areas of content syndication, custom events, celebrity management and strategic digital initiatives. To take this scale of operations forward, it’s only natural that Bala steps up to take charge of our complete offering and provide seamless service to our clients.”

On his elevated role and plans ahead, Bala Iyengar added, “The team has been groomed as idea generators and solutions providers who can offer expert advice on how to connect the advertiser with the audience. And this has helped us bring in the 150+ advertisers on MTunes HD, develop a market strategy for Channel X, exponentially increase the revenue base for FoodFood and set to motion the revenue agenda for FTV India. We will shape ourselves to be the go-to destination for advertisers seeking innovative ways to connect with audiences, and for channels seeking breakthrough strategies to boost revenue.”

As is known, Helios Media was launched with a vision to provide broadcasters with business critical expertise in the areas of Revenue Management, Brand Consulting and Creative Development.

The television industry has undergone critical developments in recent years, with digitisation taking centre stage, regulations in inventory management, growth of niche genres and the ever evolving dynamics of how viewers consume entertainment. Media brands are exploring newer avenues for engaging with audiences while advertisers are on a constant search for platforms to maximise reach. Traditional practices are being reviewed and the market is in a constant state of innovation.

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