foodfood
foodfood

The celebrity chef on how being Free-To-Air will help the channel change the dynamics of food-lifestyle programming in cable and satellite homes

Shweta Raaj Singh Jul 11, 2019 8:24 AM

We speak to Uday Sodhi, EVP and Head – Digital Business, Sony Pictures Networks India (SPN) on introducing food genre in OTT space, how it will be a major growth category and what’s working for SonyLIV

Madhuwanti Saha Oct 17, 2017 8:34 AM

Helios bags sales mandate for FoodFood

It is to be noted that Helios was initially given the sales mandate for FoodFood in January 2013

Priyanka Mehra May 5, 2017 5:00 PM

Flashed Yesterday: Discovery Communications and FoodFood partnership called off

"At this time, we can confirm that we are not entering into the partnership with FoodFood as announced earlier this year." said Discovery Communications in a company statement when exchange4media reached out to them on this matter

Priyanka Mehra Dec 23, 2016 11:13 AM

FoodFood, Qunitillion Media seek FIPB clearance

According to media reports, Raghav Bahl’s Quintillion Media and Sanjeev Kapoor’s FoodFood have applied to the Foreign Investment Promotion Board (FIPB) to get clearance for their FDI proposals.

exchange4media Staff Jun 25, 2016 3:29 PM

Discovery Communications buys majority stake in FoodFood

The focus will be on improving FoodFood’s distribution and sales with Discovery taking over responsibilities for the channel’s advertising.

exchange4media Staff May 13, 2016 1:52 PM

There is no point in Discovery taking a partnership and not growing it: Arthur Bastings Prez & MD Discovery APAC

Arthur Bastings, President and MD of Discovery Networks Asia Pacific, has reiterated the company’s endeavour to improve and expand its digital presence in India

Abhinn Shreshtha May 13, 2016 8:08 AM

Mogae Plus to handle advertising sales of FoodFood TV

The Chef Sanjeev Kapoor owned culinary channel previously worked with Helios Media to manage their sales

exchange4media Staff Jul 31, 2015 11:34 AM

Helios Media forays into digital media

The venture has bagged the mandate to represent YouTube channel Sanjeevkapoorkhazana. Helios will work on embedding brand's messaging within the content of the channel

exchange4media Staff Feb 4, 2014 11:14 AM

Helios Media expands operations; elevates Bala Iyengar as COO

In addition to inventory sales, Helios Media has enhanced its teams to include talent in the areas of content syndication, custom events, celebrity management & strategic digital initiatives

exchange4media Staff Dec 10, 2013 7:49 AM

Helios Media to handle ad sales for FoodFood

Helios Media has bagged the revenue monetisation services for FoodFood channel. Earlier, the ad sales duties were handled by an in-house team

exchange4media Staff Jan 28, 2013 3:33 AM

FoodFood’s new show serves up flavours of India

FoodFood channel’s new show ‘Roti Raasta Aur India’ is a journey that will discover ‘roti’, a staple in almost all Indian households, from various parts of India

exchange4media Staff Aug 7, 2012 6:47 PM

Why food is big biz on TV

With changing consumer tastes and exposure to global cuisines, channels are looking at food-based programming as a strong bet to lure viewers

Synjini Nandi Jul 20, 2012 10:17 PM

Food & lifestyle genre on growth path in 2011

Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content

Suraj Ramnath Jan 13, 2012 11:30 AM

FoodFood rules food & lifestyle genre in 2011

Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content

Suraj Ramnath Jan 12, 2012 7:38 AM

FoodFood expands its network in Karnataka

Food lifestyle channel FoodFood continues with its expansion mode as it enters the South India market. Overseas expansion plans are also on the anvil.

Suraj Ramnath Dec 14, 2011 7:20 AM

Karthik Lakshminarayan resigns as COO of FoodFood

He joined FoodFood in December 2010 and played an important role in launching India’s first ever food channel entirely shot in high definition.

Suraj Ramnath Nov 23, 2011 7:53 AM

FoodFood appoints Ogilvy India & Motivator as advertising partners

FoodFood is set to launch on January 24, 2011. The channel has appointed Ogilvy India and Motivator India for its ad duties.

Fatema Rajkotwala Jan 19, 2011 7:38 AM

Zee Khana Khazana first off the mark among food channels

Food is the flavour of the last quarter of 2010. As the race to launch food channels heats up, ZEEL is all set to launch its food channel, Zee Khana Khazana, on December 8, 2010. Meanwhile, in the pipeline are two more channels dedicated to food – Food First by Alva Brothers’ Real Lifestyle Network and FoodFood by Astro and chef Sanjeev Kapoor.

exchange4media Staff Dec 7, 2010 11:46 AM

Two food channels announced… The age of super-specialisation?

Food shows, so far, were seen on travel channels, lifestyle channels and general entertainment channels. However, now two media groups have announced their plans to launch channels dedicated to food – Food First by Real Lifestyle Network and FoodFood by Astro and chef Sanjeev Kapoor. Is the Indian market ready for such focussed specialisation?

Shikha Nov 30, 2010 7:35 AM

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