The celebrity chef on how being Free-To-Air will help the channel change the dynamics of food-lifestyle programming in cable and satellite homes

Shweta Raaj Singh Jul 11, 2019 8:24 AM

We speak to Uday Sodhi, EVP and Head – Digital Business, Sony Pictures Networks India (SPN) on introducing food genre in OTT space, how it will be a major growth category and what’s working for SonyLIV

Madhuwanti Saha Oct 17, 2017 8:34 AM

It is to be noted that Helios was initially given the sales mandate for FoodFood in January 2013

Priyanka Mehra May 5, 2017 5:00 PM

"At this time, we can confirm that we are not entering into the partnership with FoodFood as announced earlier this year." said Discovery Communications in a company statement when exchange4media reached out to them on this matter

Priyanka Mehra Dec 23, 2016 11:13 AM

According to media reports, Raghav Bahl’s Quintillion Media and Sanjeev Kapoor’s FoodFood have applied to the Foreign Investment Promotion Board (FIPB) to get clearance for their FDI proposals.

exchange4media Staff Jun 25, 2016 3:29 PM

The focus will be on improving FoodFood’s distribution and sales with Discovery taking over responsibilities for the channel’s advertising.

exchange4media Staff May 13, 2016 1:52 PM

Arthur Bastings, President and MD of Discovery Networks Asia Pacific, has reiterated the company’s endeavour to improve and expand its digital presence in India

Abhinn Shreshtha May 13, 2016 8:08 AM

The Chef Sanjeev Kapoor owned culinary channel previously worked with Helios Media to manage their sales

exchange4media Staff Jul 31, 2015 11:34 AM

The venture has bagged the mandate to represent YouTube channel Sanjeevkapoorkhazana. Helios will work on embedding brand's messaging within the content of the channel

exchange4media Staff Feb 4, 2014 11:14 AM

In addition to inventory sales, Helios Media has enhanced its teams to include talent in the areas of content syndication, custom events, celebrity management & strategic digital initiatives

exchange4media Staff Dec 10, 2013 7:49 AM

Helios Media has bagged the revenue monetisation services for FoodFood channel. Earlier, the ad sales duties were handled by an in-house team

exchange4media Staff Jan 28, 2013 3:33 AM

FoodFood channel’s new show ‘Roti Raasta Aur India’ is a journey that will discover ‘roti’, a staple in almost all Indian households, from various parts of India

exchange4media Staff Aug 7, 2012 6:47 PM

With changing consumer tastes and exposure to global cuisines, channels are looking at food-based programming as a strong bet to lure viewers

Synjini Nandi Jul 20, 2012 10:17 PM

Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content

Suraj Ramnath Jan 13, 2012 11:30 AM

Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content

Suraj Ramnath Jan 12, 2012 7:38 AM

Food lifestyle channel FoodFood continues with its expansion mode as it enters the South India market. Overseas expansion plans are also on the anvil.

Suraj Ramnath Dec 14, 2011 7:20 AM

He joined FoodFood in December 2010 and played an important role in launching India’s first ever food channel entirely shot in high definition.

Suraj Ramnath Nov 23, 2011 7:53 AM

FoodFood is set to launch on January 24, 2011. The channel has appointed Ogilvy India and Motivator India for its ad duties.

Fatema Rajkotwala Jan 19, 2011 7:38 AM

Food is the flavour of the last quarter of 2010. As the race to launch food channels heats up, ZEEL is all set to launch its food channel, Zee Khana Khazana, on December 8, 2010. Meanwhile, in the pipeline are two more channels dedicated to food – Food First by Alva Brothers’ Real Lifestyle Network and FoodFood by Astro and chef Sanjeev Kapoor.

exchange4media Staff Dec 7, 2010 11:46 AM

Food shows, so far, were seen on travel channels, lifestyle channels and general entertainment channels. However, now two media groups have announced their plans to launch channels dedicated to food – Food First by Real Lifestyle Network and FoodFood by Astro and chef Sanjeev Kapoor. Is the Indian market ready for such focussed specialisation?

Shikha Nov 30, 2010 7:35 AM