Foodfood curates report on lockdown recipe search trends

The report shows that searches for ‘Dalgona coffee recipe at home' saw a 5,000% spike

e4m by exchange4media Staff
Updated: Jun 22, 2020 1:18 PM

A report by Foodfood on trends seen during the lockdown has shown that there has been a rise in the number of people experimenting with their passions and interests, and among them cooking taking the first place.

According to a social media and Google search analysis by Foodfood, the most searched recipe trends included a mix of baking and culinary delights that the country was cooking during the lockdown period of April and May.

The top-most searches were Cake, Dalgona Coffee, Samosa, Jalebi, Dhokla, Chicken momos, Panipuri among others. While 'Dalgona coffee recipe at home' saw a 5,000 per cent spike, searches for 'chicken momo recipe' grew 4,350 per cent and searches for "mango icecream recipe" saw 3,250 per cent rise on Google search.

According to chef Sanjeev Kapoor, “It has been our attempt with our shows and our channel (Foodfood) to help people discover their passion for cooking and this lockdown been proven that – Har dil mein chef rahta hain. During my innumerable lives on social media during lockdown, I have interacted with people who have become overnight stars with their cooking recipes on the internet and are discovering their cooking talent.”

The report shows that a rise in search has been mainly driven by metro cities including Mumbai, Bangalore, Delhi, Kolkata, Hyderabad and Chennai accounting for more than 25% share. States that lead the search include Maharashtra, West Bengal and Karnataka.

Devendra Chawla, CEO, Nature’s Basket & Spencer has said: “As people get adjusted to restricted living as the new normal and lack of options to eat out, consumers are increasingly taking on the chef role, a trend which will continue post lockdown too.”

Some of the other trends that we saw during the lockdown were: Baking Everyone with an oven was baking and who didn’t have an oven were baking in pressure cooker. Whether it was cakes, cookies or even breads, people were trying one thing after the other. Banana Bread With bread supply disrupted, people started making bread at home and Google saw a surge in search of banana bread recipes. Many variations of like banana cake, banana muffins and banoffee pies also made it to list but Banana Bread ruled the roost.

Quarantine Snacking “Quarantine snacks” has become the top trending snack search as more and more people stayed inside and experimented with their pantries.

Keywords like easy, quick and tasty have been associated with rice recipes and searches. Google insights has reported with restrictions in availability of ingredients people are looking for alternative ingredient options to savour their favourite dishes without missing out on taste.

A 200% growth in searches with the word, “without” has been recorded in the Food & beverages category.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube