Guest Column: The birth of Helios Media was centered around “Opportunity spotting", says MD Radhakrishnan

Divya Radhakrishnan Oct 30, 2018 7:50 AM

Bollywood and Indian shows have a high affinity with the communities in Malaysia, according to Dr. N C Rajamani, Senior VP, Content Management Group, Astro

exchange4media Staff Jul 3, 2017 7:40 AM

The venture has bagged the mandate to represent YouTube channel Sanjeevkapoorkhazana. Helios will work on embedding brand's messaging within the content of the channel

exchange4media Staff Feb 4, 2014 11:14 AM

In addition to inventory sales, Helios Media has enhanced its teams to include talent in the areas of content syndication, custom events, celebrity management & strategic digital initiatives

exchange4media Staff Dec 10, 2013 7:49 AM

Helios Media has bagged the revenue monetisation services for FoodFood channel. Earlier, the ad sales duties were handled by an in-house team

exchange4media Staff Jan 28, 2013 3:33 AM

Helios Media will be an ancillary company for the broadcast industry, providing services in four broad verticals. Bala Iyengar is Business Director.

Noor Fathima Warsia Dec 13, 2011 9:08 AM

Helios Media will be an ancillary company for the broadcast industry, providing services in four broad verticals. Bala Iyengar is Business Director.

Noor Fathima Warsia Dec 13, 2011 7:34 AM

The Indian advertising industry had some big surprise moments in the last three months when high-profile and long serving agency heads announced their exits. e4m takes a closer look at why these decisions were taken, and what it means for the industry.

Tuhina Anand Jan 31, 2011 7:08 AM

Following a stint of nearly eight years, Divya Radhakrishnan, President, TME, has decided to quit the organisation. Rediffusion officials were not available for comments at the time of filing the report, but highly placed sources have confirmed the development to exchange4media.

Noor Fathima Warsia Jan 11, 2011 7:55 AM

Even as the hullabaloo continues, coining this as the age of digital, hardly any newspaper in India has been able to create a strong and robust revenue model online. exchange4media seeks to find out whether English dailies in India have taken enough initiatives to build a strong foothold in the digital space.

Akash Raha Oct 15, 2010 8:14 AM

It has been a good year for Mediaedge:cia (MEC) so far. Last month, Zee Entertainment broke its seven-year relation with Madison Media and moved to MEC, and this month, Colgate Palmolive and TME have “mutually agreed to part ways”, ending a 25-year long relationship, and the FMCG major has landed in MEC’s kitty. Industry sources peg the business in the vicinity of Rs 250-300 crore. The reason cited is global realignment.

exchange4media Staff Feb 16, 2010 7:19 AM