divya-radhakrishnan

Guest Column: The birth of Helios Media was centered around “Opportunity spotting", says MD Radhakrishnan

Divya Radhakrishnan 30-October-2018

Bollywood and Indian shows have a high affinity with the communities in Malaysia, according to Dr. N C Rajamani, Senior VP, Content Management Group, Astro

exchange4media Staff 03-July-2017

The venture has bagged the mandate to represent YouTube channel Sanjeevkapoorkhazana. Helios will work on embedding brand's messaging within the content of the channel

exchange4media Staff 04-February-2014

In addition to inventory sales, Helios Media has enhanced its teams to include talent in the areas of content syndication, custom events, celebrity management & strategic digital initiatives

exchange4media Staff 10-December-2013

Helios Media has bagged the revenue monetisation services for FoodFood channel. Earlier, the ad sales duties were handled by an in-house team

exchange4media Staff 28-January-2013

Helios Media will be an ancillary company for the broadcast industry, providing services in four broad verticals. Bala Iyengar is Business Director.

Noor Fathima Warsia 13-December-2011

Helios Media will be an ancillary company for the broadcast industry, providing services in four broad verticals. Bala Iyengar is Business Director.

Noor Fathima Warsia 13-December-2011

The Indian advertising industry had some big surprise moments in the last three months when high-profile and long serving agency heads announced their exits. e4m takes a closer look at why these decisions were taken, and what it means for the industry.

Tuhina Anand 31-January-2011

Following a stint of nearly eight years, Divya Radhakrishnan, President, TME, has decided to quit the organisation. Rediffusion officials were not available for comments at the time of filing the report, but highly placed sources have confirmed the development to exchange4media.

Noor Fathima Warsia 11-January-2011

Even as the hullabaloo continues, coining this as the age of digital, hardly any newspaper in India has been able to create a strong and robust revenue model online. exchange4media seeks to find out whether English dailies in India have taken enough initiatives to build a strong foothold in the digital space.

Akash Raha 15-October-2010

It has been a good year for Mediaedge:cia (MEC) so far. Last month, Zee Entertainment broke its seven-year relation with Madison Media and moved to MEC, and this month, Colgate Palmolive and TME have “mutually agreed to part ways”, ending a 25-year long relationship, and the FMCG major has landed in MEC’s kitty. Industry sources peg the business in the vicinity of Rs 250-300 crore. The reason cited is global realignment.

exchange4media Staff 16-February-2010