Date-wise News
Contract brings on board Mayur Hola as ECD

This is Hola’s second stint at Contract. He will lead the creative charge of the agency’s Delhi office. He moves from McCann

exchange4media Staff Oct 22, 2013 1:50 PM

Giving youth a voice in the forthcoming elections

What goes into the making of a successful political campaign for a new political party? What are the issues it should highlight? Which media platforms should it focus on? Students of IIMC explain...

exchange4media Staff Oct 22, 2013 9:27 AM

Extra samaan bech de at OLX

OLX has launched a new TVC during the wedding season, reiterating 'Extra samaan matlab extra paisa'. It builds on the insight that we are a nation of hoarders who don't realise that they can get more

Twishy Oct 22, 2013 9:08 AM

Cannes Lions 2014: Lions Health names jury presidents

Kathy Delaney of Saatchi & Saatchi Wellness will chair Health & Wellness, while McCann Health's Jeremy Perrott will chair Pharma

exchange4media Staff Oct 22, 2013 9:01 AM

New Tamil GEC Pudhu Yugam bets on content to create differentiation

The channel's content line-up includes 100 hours of in-house content per week comprising 9-10 soaps, reality shows, features & film-based shows

Deepa Balasubramanian Oct 22, 2013 8:43 AM

Will STAR India's move of buying stake in Indian Super League be a game-changer?

Sports b'casting will be propelled to a new level with STAR India's move of buying one-third equity & full b'casting rights of the football league. The step is seen as a strong industry benchmark

Abhinav Trivedi Oct 22, 2013 8:31 AM

Govt considering amendment of PCI Act before 2014 polls: Manish Tewari

The Govt is looking into the recommendations given by the Naresh Chandra panel regarding strategic communication in the context of national security before amending the Act, says the MIB Minister

Abid Hasan Oct 22, 2013 8:17 AM

Sterling Holidays urges travellers to unveil little known facts of India

The brand has launched a digital campaign that highlights the rich heritage of India through facinating stories via its Facebook page and blog

Twishy Oct 22, 2013 7:59 AM

Video: Narrowcasting is our mantra - Shashi Sinha

The CEO of IPG Mediabrands talks about digital payoffs, the agency's approach amidst the economic slowdown & increased focus on narrowcasting, among other things...

Priyanka Mehra Oct 22, 2013 7:57 AM

Siddharth Varadarajan steps down as Editor of The Hindu

The resignation comes on the back of the publisher Kasturi & Sons' decision of moving the English daily back to being a family run newspaper

Abid Hasan Oct 22, 2013 7:48 AM

Advtg & subscription revenues buoy ZEE Q2 net profit to Rs 2,363 mn

ZEE Q2 FY14 consolidated revenue up 15.5% at Rs 11,013 mn. Advertising revenues up 10.5% at Rs 5,833 mn, while subscription revenues stand at Rs 4,581 mn, a growth of 16%

exchange4media Staff Oct 22, 2013 7:44 AM

Navin Balakrishnan promoted as NCD at Indigo Consulting

In his new role, Balakrishnan will now oversee Indigo's creative work across offices & practice areas. Leo Burnett's digital agency has also elevated Satwick Saxena to AVP - Strategy & Client Services

exchange4media Staff Oct 22, 2013 7:42 AM

MEC India expands media agency mandate within Reliance Group

MEC India has bagged the media agency mandate for Reliance Capital, Reliance Infrastructure, Reliance Power & Reliance Energy. The agency already handles Reliance Communications, Reliance Net Connect & Reliance Digital TV

exchange4media Staff Oct 22, 2013 7:40 AM