Date-wise News
This is Hola’s second stint at Contract. He will lead the creative charge of the agency’s Delhi office. He moves from McCann
exchange4media Staff Oct 22, 2013 1:50 PM
What goes into the making of a successful political campaign for a new political party? What are the issues it should highlight? Which media platforms should it focus on? Students of IIMC explain...
exchange4media Staff Oct 22, 2013 9:27 AM
OLX has launched a new TVC during the wedding season, reiterating 'Extra samaan matlab extra paisa'. It builds on the insight that we are a nation of hoarders who don't realise that they can get more
Kathy Delaney of Saatchi & Saatchi Wellness will chair Health & Wellness, while McCann Health's Jeremy Perrott will chair Pharma
exchange4media Staff Oct 22, 2013 9:01 AM
The channel's content line-up includes 100 hours of in-house content per week comprising 9-10 soaps, reality shows, features & film-based shows
Deepa Balasubramanian Oct 22, 2013 8:43 AM
Sports b'casting will be propelled to a new level with STAR India's move of buying one-third equity & full b'casting rights of the football league. The step is seen as a strong industry benchmark
Abhinav Trivedi Oct 22, 2013 8:31 AM
The Govt is looking into the recommendations given by the Naresh Chandra panel regarding strategic communication in the context of national security before amending the Act, says the MIB Minister
Abid Hasan Oct 22, 2013 8:17 AM
The brand has launched a digital campaign that highlights the rich heritage of India through facinating stories via its Facebook page and blog
The CEO of IPG Mediabrands talks about digital payoffs, the agency's approach amidst the economic slowdown & increased focus on narrowcasting, among other things...
Priyanka Mehra Oct 22, 2013 7:57 AM
The resignation comes on the back of the publisher Kasturi & Sons' decision of moving the English daily back to being a family run newspaper
Abid Hasan Oct 22, 2013 7:48 AM
ZEE Q2 FY14 consolidated revenue up 15.5% at Rs 11,013 mn. Advertising revenues up 10.5% at Rs 5,833 mn, while subscription revenues stand at Rs 4,581 mn, a growth of 16%
exchange4media Staff Oct 22, 2013 7:44 AM
In his new role, Balakrishnan will now oversee Indigo's creative work across offices & practice areas. Leo Burnett's digital agency has also elevated Satwick Saxena to AVP - Strategy & Client Services
exchange4media Staff Oct 22, 2013 7:42 AM
MEC India has bagged the media agency mandate for Reliance Capital, Reliance Infrastructure, Reliance Power & Reliance Energy. The agency already handles Reliance Communications, Reliance Net Connect & Reliance Digital TV
exchange4media Staff Oct 22, 2013 7:40 AM
