Video: Narrowcasting is our mantra - Shashi Sinha

The CEO of IPG Mediabrands talks about digital payoffs, the agency's approach amidst the economic slowdown & increased focus on narrowcasting, among other things...

e4m by Priyanka Mehra
Updated: Oct 22, 2013 7:57 AM
Video: Narrowcasting is our mantra - Shashi Sinha

It has been a challenging year. We have taken a cautious approach to investments, and it has worked in our favour, said Shashi Sinha, CEO, IPG Mediabrands

Talking about the agency’s approach, both internally and externally, amidst the economic slowdown and the ever changing volatile and dynamic environment, Sinha said, “While we are hoping for the best, we are planning for the worst – that is the internal call we are taking.”
“We are focussing a lot on narrowcasting – be it digital or with our CRM projects. We can see that digital payoff is happening. Narrowcasting is our mantra,” he shared.

Watch the video to know more

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