economic-slowdown
At the unveiling of the Pitch Madison Advertising Report 2020, Sunder, COO, Swiggy shared insights on what a brand should do during a slowdown
exchange4media Staff Feb 14, 2020 1:21 PM
Guest Column: Sonali Malaviya, VP, Client Partner, India at Essence, says although 2019 has seen twists and turns in the media & marketing industry, economic activity is likely to pick up in 2020
Sonali Malaviya Dec 17, 2019 8:44 AM
The medium’s growth expectation from Diwali was around 20-25% this festive season but industry experts say it remained in the 10% range only
Shikha Paliwal Nov 6, 2019 8:43 AM
Industry experts say that while the OOH industry has picked up pace during the festive season, spends on OOH have decreased over the past months
Anjali Thakur Oct 24, 2019 9:15 AM
Vikram Sakhuja, Shashi Sinha, Anupriya Acharya, Amin Lakhani and Kavita Nair to participate in a panel discussion moderated by Nawal Ahuja
exchange4media Staff Sep 24, 2019 8:04 AM
Most industry heads say they are sure about the sales picking up during the festive season
Dolly Mahayan Sep 4, 2019 8:39 AM
"It is always easy to talk about the brand's beliefs when everything is going well, but the true test is when things get difficult," says the Marketing Director of Nokia India
Priyanka Mehra Nov 8, 2013 7:38 AM
The CEO of IPG Mediabrands talks about digital payoffs, the agency's approach amidst the economic slowdown & increased focus on narrowcasting, among other things...
Priyanka Mehra Oct 22, 2013 7:57 AM
"We are investing up to Rs 3.9 bn in India. By the end of 2013, we will have 7 products locally produced in our plant in Chennai," shares Philipp von Sahr, Prez, BMW Group India
"We are investing up to Rs 3.9 bn in India. By the end of 2013, we will have 7 products locally produced in our plant in Chennai, shares Philipp von Sahr, Prez, BMW Group India
B'casters maintain a brave face during tough economic times; they feel that the festive season, the 2014 polls and completion of digitisation process will improve prospects
Abid Hasan Sep 24, 2013 8:44 AM
TRAI's ad cap, scheduled to be implemented in Oct, is likely to encounter ripples of the economic uncertainty, impairing b'casters' plans to increase ad rates. Top advertisers confirm that they are buying inventories only at previous prices
Abhinav Trivedi Sep 24, 2013 8:06 AM
Measures such as cost rationalisation, cutting down on the number of pages & increasing cover prices to tackle the impact of slowdown & rise in newsprint costs are being taken
Abid Hasan Sep 18, 2013 8:22 AM
New launches, upcoming festive season & the belief marketers have in a demand-driven market like India will drive media spends in spite of economic uncertainties
Abhinav Trivedi Aug 26, 2013 8:12 AM
Hindi Business news channel CNBC Awaaz is celebrating its fifth anniversary today. The channel has lined up quite a few new programmes to mark the occasion. Sanjay Pugalia, Editor-in-Chief, CNBC Awaaz, shares the channel’s plans with exchange4media in an exclusive conversation.
Nitin Pandey Jan 13, 2010 8:02 AM
