Date-wise News
Having Facebook presence alone not enough, say broadcasters

B'casters are ramping up their digital strategies to create greater engagement via YouTube channels, blogs, apps, merchandise, centralised shows and user data acquisition

Abhinav Trivedi Nov 15, 2013 9:27 AM

MILMA assigns creative duties to Lowe Lintas; BPN made media partner

The wins mark the completion of a four-month long multi-agency selection process that included some of the major agencies. The account is pegged at approx Rs 10 cr

exchange4media Staff Nov 15, 2013 9:25 AM

Isobar India appoints Anish Varghese as Group Creative Director

In his new role, Varghese will nurture Isobar's creative team to the next level by creating brand experience through integrated digital campaigns. He moves from Interactive Avenues

exchange4media Staff Nov 15, 2013 9:23 AM

Having Facebook presence alone not enough, say broadcasters

B'casters are ramping up their digital strategies to create greater engagement via YouTube channels, blogs, apps, merchandise, centralised shows and user data acquisition

Abhinav Trivedi Nov 15, 2013 8:44 AM

Indian digital companies' growth story gains traction

Frugal innovation, low margins & entrepreneurial spirit driving Indian digital companies; this is setting them apart from the capital-driven model in the West, say experts

Abhinav Trivedi Nov 15, 2013 8:36 AM

Can Himalaya make your skin troubles fly?

The new ad showcases young girls celebrating freedom from skin troubles by writing them on sky lamps that are lit up & set free. The primary objective is to highlight the new product packaging

Twishy Nov 15, 2013 8:14 AM

Garnier Men lights up lives of hundreds of villagers across India via social

The brand's 'PowerLight A Village' initiative ensures every like, share & comment on its social platforms contributes a unit of energy. About 800 households have benefited so far

Twishy Nov 15, 2013 7:56 AM

MILMA assigns creative duties to Lowe Lintas; BPN made media partner

The wins mark the completion of a four-month long multi-agency selection process that included some of the major agencies. The account is pegged at approx Rs 10 cr

exchange4media Staff Nov 15, 2013 7:53 AM

Isobar India appoints Anish Varghese as Group Creative Director

In his new role, Varghese will nurture Isobar's creative team to the next level by creating brand experience through integrated digital campaigns. He moves from Interactive Avenues

exchange4media Staff Nov 15, 2013 7:40 AM

Open mag's Hartosh Singh Bal steps down after row with the management

The Political Editor has quit because he is unsatisfied with the management. This is the third time in the last month that a senior journalist has announced his exit on Twitter

Abid Hasan Nov 15, 2013 7:39 AM

Week 45: Sony moves to fifth position, Star Plus gains viewership

Sony added 41 million TVTs this week, moving up the ranking ladder. Star Plus garnered 536 million TVTs as opposed to 486 million TVTs in Week 44

Abhinav Trivedi Nov 15, 2013 7:37 AM

Sugar Free creative duties moves from Rediffusion Y&R to Contract

Contract's mandate will cover all of Sugar Free's sub-brands – Gold, Natura, Herbvia & Sugar Free D'lite. The agency will start working on the account from Jan 2014 onwards

exchange4media Staff Nov 15, 2013 7:35 AM