Date-wise News
Phil Teeman roped in as CEO, Aegis Media China; KF Lee named Chairwoman

Teeman joins the company from WPP's Blue Hive unit in London, where he was part of the global management team running the media and account planning for Ford Motor Co

exchange4media Staff Oct 28, 2013 12:52 PM

Phil Teeman roped in as CEO, Aegis Media China; KF Lee named Chairwoman

Teeman joins the company from WPP's Blue Hive unit in London, where he was part of the global management team running the media and account planning for Ford Motor Co

exchange4media Staff Oct 28, 2013 12:48 PM

Allied Media Network receives ISO certification

The media agency has received the certification from Transpacific Certifications for its quality management system

exchange4media Staff Oct 28, 2013 12:46 PM

Enormous will focus on creating talk-worthy communications: Ashish Khazanchi

Formed in partnership between Khazanchi, Ajay Verma & Vivek Suchanti, the newly-launched creative agency is working with clients in the areas of media & FMCG

exchange4media Staff Oct 28, 2013 12:43 PM

Idea Cellular's outdoor duties slated to go to Mudra Max

The account size is pegged at Rs 20 crore, confirm highly placed industry sources. The last three years have seen extensive use of OOH by the telecom major

Priyanka Mehra Oct 28, 2013 9:24 AM

Billroth Hospital's OOH campaign seeks to clear misconceptions about IVF

The month-long campaign, conceptualised by Feswa, was aimed at encouraging enquiries. It was preceded by a teaser campaign

Deepa Balasubramanian Oct 28, 2013 8:56 AM

In expansion vs. experience, experience will always lead: Ashish Gupta

The Dir Mktg of BlackBerry India talks about the brand's increased focus on activations, targeting the youth, launching BBM across platforms & why there will be no ATL advtg this festive season

Twishy Oct 28, 2013 8:46 AM

There is nothing wrong in radio being a reminder medium: Prashant Panday

You can mix radio with print, television, outdoor, digital & events. Today, radio gets almost 60%-70% of advtg from retail & not from big corporates, says the Executive Director & CEO, ENIL

Simran Sabherwal Oct 28, 2013 8:33 AM

HUL Q2 FY14 net up 13% at Rs 914 cr; beverages lead growth

During the second quarter, the domestic consumer business of Hindustan Unilever grew 10%, ahead of market, driven by 5% underlying volume growth

Priyanka Mehra Oct 28, 2013 8:27 AM

Evolve or perish - The new law of TV land

Content originality, connect with viewers, specialisation & ease of access are four pillars that TV players need to build their business on to stay abreast with changing times

Abhinav Trivedi Oct 28, 2013 8:17 AM

Idea Cellular's outdoor duties slated to go to Mudra Max

The account size is pegged at Rs 20 crore, confirm highly placed industry sources. The last three years have seen extensive use of OOH by the telecom major

Priyanka Mehra Oct 28, 2013 8:11 AM

The 50th International ANDY Awards names David Droga as Chairman

Droga will tap a jury of top creatives to help recognise the most thought-provoking, game-changing work in adland - work that signals where the industry is headed

exchange4media Staff Oct 28, 2013 8:10 AM

We'll have independent external monitors for radio Phase III: Manish Tewari

The I&B Minister has said that external monitors are necessary following CVC & CAG's refusal to be part of the internal ministerial committee, which will oversee the Phase III exercise

Abid Hasan Oct 28, 2013 8:09 AM

B Surendar, COO, Red FM/ Suryan FM

Radio being a powerful frequency medium, marketers can achieve best results only if they invest a higher percentage of their media spends and improve the intensity of their campaign. In fact, those who have tried that have got a better impact and response.

exchange4media Staff Oct 28, 2013 12:00 AM

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