Date-wise News
BBH India wins creative mandate for Viber India

BBH India is Viber's first creative agency & will be in-charge of developing the brand architecture & positioning. The agency will also roll out engagement modules across traditional & new age platforms

exchange4media Staff Mar 10, 2014 2:07 PM

T20 World Cup: Star Sports sells 70% of the inventory

Analysts predict that cricket spends this year could get fragmented between IPL and T20 World Cup, which could impact the overall cricketing budget

exchange4media Staff Mar 10, 2014 10:29 AM

AdFest 2014 Special Awards: Dentsu is Agency of the Year; Coca-Cola is Advertiser of the Year

Dentsu Inc also walked away with the Agency Network of the Year & Interactive Agency of the Year awards; Hakuhodo Inc was awarded Direct & Promo Agency of the Year

exchange4media Staff Mar 10, 2014 9:21 AM

Microsoft may launch tablets in India to beef up market share

Microsoft is rumoured to be announcing the launch of its new tablet series in India - a market where it hasn't been able to make much headway into and where it has a little over 2% market share

Manasa Mantha Mar 10, 2014 9:11 AM

"One year down the line, I can say my life has definitely changed in more ways than one"

The GroupM CEO shares his immense belief in youth imparting valuable lessons, his new role having changed his life, his take on competition, digital contributions growing by 50% and more

Priyanka Mehra Mar 10, 2014 9:08 AM

Sun TV Network sets Guinness World Record

The group has set the record for longest continuous TV camera shot 'live', clocking 23 minutes 25 seconds to celebrate the 1000th episode of the TV serial 'Nadhaswaram'

exchange4media Staff Mar 10, 2014 8:49 AM

Video: Supriya Sahu on digitisation Phase III & IV and FDI

The Joint Secretary, Ministry of Information and Broadcasting says that an Inter-Ministerial Committee has been constituted to consider TRAI's recommendations on FDI

Abid Hasan Mar 10, 2014 8:33 AM

Vivid: Overhaul of Prasar Bharti - Better late than never!

Though critics remain sceptical about possible developments, the Govt remains strong in its reserve to bring about a drastic overhaul in the functioning of the public broadcaster, says Annurag Batra of exchange4media

Annurag Batra Mar 10, 2014 8:22 AM

T20 World Cup: Star Sports sells 70% of the inventory

Analysts predict that cricket spends this year could get fragmented between IPL and T20 World Cup, which could impact the overall cricketing budget

exchange4media Staff Mar 10, 2014 8:03 AM

Ranbaxy meets creative agencies for its OTC products

As per sources, the multi-agency pitch is underway in Delhi for the company's over-the-counter products

Twishy Mar 10, 2014 7:55 AM