BBH India is Viber's first creative agency & will be in-charge of developing the brand architecture & positioning. The agency will also roll out engagement modules across traditional & new age platforms

exchange4media Staff Mar 10, 2014 2:07 PM

Analysts predict that cricket spends this year could get fragmented between IPL and T20 World Cup, which could impact the overall cricketing budget

exchange4media Staff Mar 10, 2014 10:29 AM

Dentsu Inc also walked away with the Agency Network of the Year & Interactive Agency of the Year awards; Hakuhodo Inc was awarded Direct & Promo Agency of the Year

exchange4media Staff Mar 10, 2014 9:21 AM

Microsoft is rumoured to be announcing the launch of its new tablet series in India - a market where it hasn't been able to make much headway into and where it has a little over 2% market share

Manasa Mantha Mar 10, 2014 9:11 AM

The GroupM CEO shares his immense belief in youth imparting valuable lessons, his new role having changed his life, his take on competition, digital contributions growing by 50% and more

Priyanka Mehra Mar 10, 2014 9:08 AM

The group has set the record for longest continuous TV camera shot 'live', clocking 23 minutes 25 seconds to celebrate the 1000th episode of the TV serial 'Nadhaswaram'

exchange4media Staff Mar 10, 2014 8:49 AM

The Joint Secretary, Ministry of Information and Broadcasting says that an Inter-Ministerial Committee has been constituted to consider TRAI's recommendations on FDI

Abid Hasan Mar 10, 2014 8:33 AM

Though critics remain sceptical about possible developments, the Govt remains strong in its reserve to bring about a drastic overhaul in the functioning of the public broadcaster, says Annurag Batra of exchange4media

Annurag Batra Mar 10, 2014 8:22 AM

Analysts predict that cricket spends this year could get fragmented between IPL and T20 World Cup, which could impact the overall cricketing budget

exchange4media Staff Mar 10, 2014 8:03 AM

As per sources, the multi-agency pitch is underway in Delhi for the company's over-the-counter products

Twishy Mar 10, 2014 7:55 AM