BBH India is Viber's first creative agency & will be in-charge of developing the brand architecture & positioning. The agency will also roll out engagement modules across traditional & new age platforms

exchange4media Staff 10-March-2014

Analysts predict that cricket spends this year could get fragmented between IPL and T20 World Cup, which could impact the overall cricketing budget

exchange4media Staff 10-March-2014

Dentsu Inc also walked away with the Agency Network of the Year & Interactive Agency of the Year awards; Hakuhodo Inc was awarded Direct & Promo Agency of the Year

exchange4media Staff 10-March-2014

Microsoft is rumoured to be announcing the launch of its new tablet series in India - a market where it hasn't been able to make much headway into and where it has a little over 2% market share

Manasa Mantha 10-March-2014

The GroupM CEO shares his immense belief in youth imparting valuable lessons, his new role having changed his life, his take on competition, digital contributions growing by 50% and more

Priyanka Mehra 10-March-2014

The group has set the record for longest continuous TV camera shot 'live', clocking 23 minutes 25 seconds to celebrate the 1000th episode of the TV serial 'Nadhaswaram'

exchange4media Staff 10-March-2014

The Joint Secretary, Ministry of Information and Broadcasting says that an Inter-Ministerial Committee has been constituted to consider TRAI's recommendations on FDI

Abid Hasan 10-March-2014

Though critics remain sceptical about possible developments, the Govt remains strong in its reserve to bring about a drastic overhaul in the functioning of the public broadcaster, says Annurag Batra of exchange4media

Annurag Batra 10-March-2014

Analysts predict that cricket spends this year could get fragmented between IPL and T20 World Cup, which could impact the overall cricketing budget

exchange4media Staff 10-March-2014

As per sources, the multi-agency pitch is underway in Delhi for the company's over-the-counter products

Twishy 10-March-2014