AdFest 2014 Special Awards: Dentsu is Agency of the Year; Coca-Cola is Advertiser of the Year
Dentsu Inc also walked away with the Agency Network of the Year & Interactive Agency of the Year awards; Hakuhodo Inc was awarded Direct & Promo Agency of the Year
Completing the Adfest Lotus Awards tally, the Special Awards aim to recognise outstanding agencies, production companies and advertisers and are compiled from the tally of AdFest Lotus Awards won during the festival.
Agency of the Year for 2014 was awarded to Dentsu Inc, Tokyo. The agency also won Network of the Year, along with being named Interactive Agency of the Year.
Hakuhodo Inc, Tokyo was awarded Direct & Promo Agency of the Year at AdFest 2014.
Advertiser of the Year was presented to Coca-Cola.
Production Company of the Year was awarded to Illusion Co, Bangkok for the second year running.
Jimmy Lam, President, AdFest said, “This year’s Lotus winners raise the bar for the industry and are indicative of the trends to come. Over the last three days, AdFest 2014 has welcomed the region’s brightest creative talent to this year’s festival – creatives who will now go on to ‘Co-Create the Future’ together.”
This year, 1,095 delegates attended AdFest from 53 cities.
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