Date-wise News
BBC Good Food India celebrates its 2nd anniversary with special issue

The special edition celebrates 25 culinary icons from across the world & their greatest dishes, besides paying tribute to five heritage cafes around the country

exchange4media Staff Nov 6, 2013 2:18 PM

Contract beefs up Delhi creative team with Souvik Dutta's appointment

Dutta joins as Vice President & Senior CD and will be responsible for Dominos, JK Tyres, NIIT, Jaypee Cement & LT Foods accounts. He moves in from TBWA, Delhi

exchange4media Staff Nov 6, 2013 1:54 PM

MediaCom appoints Matthew Wigham as Head of Trading, APAC

Wigham will be responsible for MediaCom’s overall trading performance & work closely with regional & in-market trading teams across GroupM Trading and MediaCom

exchange4media Staff Nov 6, 2013 12:39 PM

DDB Mudra ropes in Sambit Mohanty as Creative Head, North

Mohanty will be based out of Delhi & will report to Sonal Dabral, Chairman & CCO, DDB Mudra Group. He joins from McCann Erickson, where he was Executive Creative Director, Delhi

exchange4media Staff Nov 6, 2013 12:37 PM

Carat Media Services appointed AOR of SCA Hygiene in India

The business will be handled out of Carat’s Mumbai office. The agency has been working with SCA for the last one year to firm up the launch strategies of its brands in India

exchange4media Staff Nov 6, 2013 12:12 PM

Youth Quotient: "Relevance is fundamental to any social interaction"

Siddhartha Sahni, Vice President - Key Accounts, Webchutney talks about why he looks up to Sudhir Nair at G2, his learnings from social media marketing & more...

Priyanka Mehra Nov 6, 2013 8:50 AM

Mathrubhumi innovates with augmented reality

With its augmented reality app, Mathrubhumi will be able to bring interactivity to static print pages with video overlays, slideshows, social media connect & links to download content

exchange4media Staff Nov 6, 2013 8:49 AM

STAR India commits Rs 20,000 crore to bring 'sports first'

STAR India is launching Star Sports, a sports network of six channels, along with Starsports.com, on Nov 6. The launch is backed by a mass multimedia campaign with the proposition ‘Believe’

exchange4media Staff Nov 6, 2013 8:10 AM

Mars India signs up Arjun Rampal as the face of its new campaign

The actor is all set to don a ‘chocolate hero’ avatar in one of the biggest Mars Inc launch campaigns in India

exchange4media Staff Nov 6, 2013 8:08 AM

"Marketers' current mantra of visibility over content is a challenge"

The growing school of thought that a highly visible campaign targeting a wider set of TG can offset the lack of idea & clarity in communications is a dangerous trend, says Roy V Mathew, MD, Stark

Deepa Balasubramanian Nov 6, 2013 7:57 AM

Youth Quotient: "Relevance is fundamental to any social interaction"

Siddhartha Sahni, Vice President - Key Accounts, Webchutney talks about why he looks up to Sudhir Nair at G2, his learnings from social media marketing & more...

Priyanka Mehra Nov 6, 2013 7:41 AM

"Going forward, advertisers will spend more monies with digital ad networks"

An ad network is an extension of a media agency supported by tech, explains Uma Shankar Bhardwaj, Founder & CEO, iAvatarZ Digital, speaking about the business of such networks in India

Twishy Nov 6, 2013 7:38 AM

Mathrubhumi innovates with augmented reality

With its augmented reality app, Mathrubhumi will be able to bring interactivity to static print pages with video overlays, slideshows, social media connect & links to download content

exchange4media Staff Nov 6, 2013 7:36 AM

Eastwest PR expands into India

The move enhances Eastwest PR's reach & capability to deliver pan-Asian PR programmes for its international clients. Sanjay Bose has been roped in as Regional Associate Director

exchange4media Staff Nov 6, 2013 7:34 AM

Ravi Deshpande launches integrated comm agency Whyness Worldwide

"I wanted to create a truly integrated company that brings strategy, creativity, design & tech together," says Deshpande, talking about the rationale behind starting this new venture

Priyanka Mehra Nov 6, 2013 7:33 AM