Date-wise News
Unbranded Diwali: Somber mood prevails this festive season?blur=25

With consumers slashing their festive budgets and slowdown pushing brands to tighten purse strings for ad spends, this Diwali is not as radiant as it should be

Twishy Nov 1, 2013 9:11 AM

Pied Piper assigns creative duties to Infectious?blur=25

Infectious has been entrusted with branding, identity, packaging and communication for the pest repellant brand

exchange4media Staff Nov 1, 2013 9:09 AM

Skore Not Out Condoms scores with the youth TG?blur=25

With its 'play longer' proposition, the condom brand’s ad seamlessly communicates the 'pleasure for him' and 'pleasure for her' promise

Deepa Balasubramanian Nov 1, 2013 8:58 AM

Week 43: Zee TV races ahead, displaces Star Plus from top position?blur=25

Zee TV has toppled Star Plus, claiming the number one position in Week 43. Sony TV, on the other hand, continues to see decline in viewership, coming sixth

Abhinav Trivedi Nov 1, 2013 8:42 AM

It is imperative to have a b'cast industry that is successful & viable: Hemant Bakshi?blur=25

B’casters are facing many challenges; it is up to advertisers & agencies to join hands with them to find answers, says the ED, Home & Personal Care, Hindustan Unilever

Priyanka Mehra Nov 1, 2013 8:23 AM

Festival of Media Global 2014 to be held in Rome from April 6 to 8?blur=25

The agenda for the 2014 edition of the Festival will focus on four core pillars - content, technology, business innovation and future world

exchange4media Staff Nov 1, 2013 8:19 AM

Jagran Prakashan's Q2 FY14 net slides 27.9% to Rs 45.57 cr?blur=25

Q2 FY14 was on expected lines, except that the net profit was again reduced by further depreciation in the Rupee, says Mahendra Mohan Gupta, CMD, Jagran Prakashan

exchange4media Staff Nov 1, 2013 8:02 AM

Dr Batra's launches magazine 'Homeopathy & You'?blur=25

The monthly publication will have a cover price of Rs 75 and an initial print run of 35,000 copies in 17 cities

Abid Hasan Nov 1, 2013 7:46 AM

Contract appoints Talha Bin Mohsin & Mahesh Parab to beef up Mumbai team?blur=25

Mohsin and Parab join as VP & Senior Creative Directors in Contract's Mumbai office. The duo moves from DDB Mudra Delhi, where they were Creative Heads and ECD

exchange4media Staff Nov 1, 2013 7:44 AM

10+2 ad cap: TDSAT defers hearing yet again; new date is Nov 11?blur=25

TDSAT, which was slated to hear the petition filed by NBA & some other major broadcasters against the 10+2 ad cap yesterday, has shifted the date of hearing to November 11

Abid Hasan & Abhinav Trivedi Nov 1, 2013 7:43 AM

Jim Hytner, G14 CEO & President, Global Clients, IPG Mediabrands?blur=25

Clients expect the team to concentrate on their job, which is to sell more products. If you want your agency to be interested in your sales, you have to pay your agency to be interested in the sales, which is why with Tata Motors we get paid commensurate with how many sales they get. We follow the pay-for-performance model, linking compensation directly to client growth. It’s a simple rule that we follow and I think this is how the clients should behave. The client should not pay by commission or fees, but they should pay by sales.

exchange4media Staff Nov 1, 2013 12:00 AM