Date-wise News
IBD India to handle communication duties of JCS Jewel Creations

The agency will provide integrated solutions, including marketing, advertising, BTL and ATL engagements, & digital marketing for the Chennai-based jewellery brand

exchange4media Staff Nov 28, 2013 2:47 PM

B'casters turn to rebranding to break clutter in a new digitised world

Broadcast players are repositioning themselves to cater to new and evolving tastes, expand their brand identity, and add new set of audiences

Abhinav Trivedi Nov 28, 2013 9:17 AM

Facing intense flak, Shoma Chaudhury quits as Tehelka Managing Editor

Chaudhury is the sixth journalist to have quit the magazine in the last few days after the assault charges against Tehelka Editor Tarun Tejpal hit the news stream

exchange4media Staff Nov 28, 2013 9:15 AM

Youth cannot be defined or boxed into traditional SECs: DDB Mudra Youth Report

Beauty, money, sex, love, faith & substance are 6 entities which most acutely affect the actions, choices & aspirations of the urban young, shares Samyak Chakrabarty of DDB Mudra Group

exchange4media Staff Nov 28, 2013 8:52 AM

IMPACT Digital Power 100 jury to meet in Delhi tomorrow

Kiran Karnik, Former President, NASSCOM is the Jury Chairperson this year. The initiative is a move to acknowledge the achievements of the most influential 100 digital entrepreneurs of India

exchange4media Staff Nov 28, 2013 8:47 AM

PCI asks media houses to set up internal panels to tackle harassment cases

Markandey Katju, Chairperson, PCI noted that despite Vishakha guidelines many media organisations still do not have an internal complaints committee

exchange4media Staff Nov 28, 2013 8:29 AM

As early as next year, the industry will see some signs of revival: Colvyn Harris

The CEO of South Asia, JWT talks about being a full service agency, accountability in advtg, adopting a frugal approach in spends, 2014 plans and more...

Priyanka Mehra Nov 28, 2013 8:14 AM

"The increasingly maturing lifestyle space in India is at an inflection point"

As leaders in the lifestyle space, we are redefining the category codes by now catering to the youth & focusing on food, travel & fashion, says Smeeta Chakrabarti, CEO, NDTV Lifestyle

Abid Hasan Nov 28, 2013 8:09 AM

"Along with topicality, brands need to create a connect that is contemporary"

Santosh Desai, MD & CEO, Future Brands talks about iconic brands built on powerful insights and how brands are adopting the topicality strategy, among other things...

Twishy Nov 28, 2013 8:06 AM