Goibibo.com awards creative duties to JWT
Highly placed sources have confirmed the news to exchange4media. Recently, the travel booking site had appointed ITSA as its creative agency
Goibibo.com, the online travel site, has awarded its creative duties to JWT Delhi. Highly placed sources have confirmed the news to exchange4media; however, no official confirmation was received at the time of filing the report.
Recently, the travel booking site had appointed ITSA as its creative agency. It released a campaign with the central theme of 'Goibibo.com hain na' addressing the various offerings of the website. Earlier Goibibo.com launched short animation-based TVCs addressing the various benefits such as cheap air and bus tickets, holiday packages and hotel bookings.
This was a very tough year for many agencies as they have lost clients and are facing challenges on their current clients. But it’s a sigh of relief to add a client towards the end of the year for JWT. Though it is a drop in the ocean, but towards the end of the year every drop counts. It is certainly a fresh start for the coming year for JWT.
Goibibo.com is a part of the Ibibo Group, which is a subsidiary of South African media conglomerate Naspers. The key portfolio organisations of the group are Goibibo.com (Online Travel); Tradus.com (Online Marketplace); PayU.in (Online Payments), Gaadi.com (Auto Classifieds) and redBus (Online Bus ticketing).
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