If we look at the digital ecosystem, it involves talent in technology, quality content tailored for this medium, monetisation opportunities where you can work with brands, and good quality network. Experts are needed in analytics as well. A lot more work needs to be done. The main barrier to entry as far as desktop internet was concerned in India was that it was very expensive. Today, data charges have come down significantly. So, what inhibits usage is only the quality of the product and not the access. It is up to us to build the ecosystem.