Date-wise News
Amar Ujala Youth Quotient: "The uncertainties excite me the most"?blur=25

One should spend 60% of the time in the work that one is supposed to do, 20% in how to better it & remaining 20% on what one loves to do, says GroupM Interaction's Animesh Kumar

Deepa Balasubramanian Dec 18, 2013 10:24 AM

TV distribution: Despite digitisation, old woes continue to haunt stakeholders?blur=25

Issues such as high carriage fees, disputes with LCOs, MSOs & DTH players, and the unorganised market at the grassroot level continue to be the bone of contention for all stakeholders

Abhinav Trivedi Dec 18, 2013 9:35 AM

10+2 ad cap: B'casters relieved post HC's order, but expect a quick review?blur=25

While some b'casters consider the order as an economical relief, there are others who feel it will be incorrect to think there will be financial gains, speedy justice is what all are looking for

Abid Hasan Dec 18, 2013 9:28 AM

"Despite all talk of customer-centricity, most firms remain woefully product-centric"?blur=25

Success is measured by product units sold. In all this product-fixation, the customer is lost, says renowned marketing strategy expert Niraj Dawar

Priyanka Mehra Dec 18, 2013 9:16 AM

We are hopeful of better months ahead: Aniruddha Haldar?blur=25

The company & its distribution are well positioned to take advantage of the conventionally strong Q4 & production is being ramped up to meet this demand, says the GM, Mktg - Scooter, TVS Motor Company

Twishy Dec 18, 2013 8:56 AM

Is Pantene strong enough to shine??blur=25

The ad highlights how identical behaviour of men and women at workplace earns different labels and aims at breaking down the gender stereotypes

Twishy Dec 18, 2013 8:39 AM

Youth Quotient: "The uncertainties excite me the most"?blur=25

One should spend 60% of the time in the work that one is supposed to do, 20% in how to better it & remaining 20% on what one loves to do, says GroupM Interaction's Animesh Kumar

Deepa Balasubramanian Dec 18, 2013 8:30 AM

WPP acquires stake in Richard Attias & Associates?blur=25

By taking a 30% stake in Richard Attias & Associates, WPP forms a powerful partnership with one of the world's most influential strategic consultants

exchange4media Staff Dec 18, 2013 7:52 AM

Ogilvy India's 'Envied' lot; Grand Prix for Google reunion ad?blur=25

Ogilvy India awarded 35 winners at its inaugural Envies awards in Mumbai yesterday across categories such as Film, Radio, Outdoor, Digital, Design, and Print

exchange4media Staff Dec 18, 2013 7:50 AM

IPG Mediabrands wins Reckitt Benckiser media partnership in India?blur=25

RB has appointed the Aegis, Havas, Publicis & IPG networks as its global media agency partners. In India, IPG Mediabrands has been appointed the company’s media partner

exchange4media Staff Dec 18, 2013 7:48 AM

Aegis Media India launches Carat Fresh Rural?blur=25

Carat Fresh Rural, the rural division of Carat Fresh Integrated, will provide comprehensive rural marketing and communication solutions to clients

exchange4media Staff Dec 18, 2013 7:47 AM

10+2 ad cap: Relief for b'casters till next hearing on March 13, 2014?blur=25

In an interim order in the case, the High Court has asked TRAI not to take any coercive action against the b’casters for not following the 12-minute mandated ad cap

Abid Hasan Dec 18, 2013 7:45 AM